290: More Sales, Less Marketing - How to Take the Yuck Out of Selling with Frances Pratt
Release Date: 01/08/2025
315: How to Become the Leader YOU and Your Team Need (Part 1)
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312: Is Being “Too Much” the Very Thing That Makes You Magnetic?
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311: When You’re Not Where You Thought You’d Be (In Business AND Life)
HerBusiness
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310: The Busy Businesswoman’s Trap — When Revenue’s Up, But Freedom Is Not
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309: Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
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308: Why Your Brilliant Ideas Are Still on Sticky Notes (and How to Finally Finish Them)
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307: Easy Time-Saving Business Automation Tips with Mandy Brasser
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306: Stop Spinning Your Wheels and Escape the Busy-ness Trap
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info_outlineAs small business owners, sales can be one of the most daunting aspects of business.
Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about.
We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).
Here’s what you’ll learn in this episode:
-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.
-> Understand the nuances that define sales and marketing (and how they SHOULD work together).
-> Use storytelling to connect with your clients and make basic sales concepts more relatable.
-> Know how to access your clients’ pain points and tailor your messaging directly to their needs.
-> Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs.
-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.
-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.
Mentioned In This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
The Trusted Advisor by David Maister, Charles Green and Robert Galford:
https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100
More Sale, Less Marketing on Amazon:
https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/
Metisan - Improve Your Sales Results:
https://www.metisan.com.au/