289: Stop Broadcasting. Start Interacting. Social Media Tips for Small Business with Erika McInerney
Release Date: 01/01/2025
318: The First Five Hires (Even If You’ve Gotten It Wrong Before): Who You Really Need to Grow Your Business
HerBusiness
You deserve a team that FREES your time — which means hiring the right people at the right time. But, many business owners struggle with hiring and managing their people – causing higher staff turnover, less commitment, and more work landing on your plate. Because let’s be honest… most of us were never taught how to hire, delegate, lead, or let people go. In this episode, I’ll walk you through the five most essential hires you need to make your business profitable AND sustainable – EVEN IF you’ve hired before and it didn’t work out. Here’s What You’ll Discover in This...
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317: How to Lead with Emotional Awareness and Build a Valuable (and VALUED) Team with Karine Rayson
HerBusiness
What does the superyachting industry have to do with your leadership style? Turns out, a whole lot. In this episode, I’m joined by Karine Rayson, an expert in leadership and mental health within the superyacht industry – where teams are required to live and work together 24/7 out at sea. And in that intense environment… leadership matters. And it’s no different for your business. These leadership and communication skills are foundational for any business, even if you’re on dry land. Here’s What You’ll Discover in This Episode: The metric that sets high-performing...
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316: How to Become the Leader YOU and Your Team Need (Part 2)
HerBusiness
This is Part 2 of the special mini-series all about LEADERSHIP. Last week (Episode 315), we turned inward and looked at how to become the best leader for yourself and your team. In this episode, we shift our focus outward. How can you step into your role as an INDUSTRY leader? How can you show up authentically and confidently for your clients, your peers, and your community? And most importantly… How can you achieve that without losing yourself or putting on ‘an act’? Here’s What You’ll Learn in This Episode: Why becoming a leader in your industry is NOT about being the loudest...
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315: How to Become the Leader YOU and Your Team Need (Part 1)
HerBusiness
The success of your business doesn’t just depend on WHO you hire… but on HOW you lead them. So, how can you ensure that you are being the leader you are meant to be – in order to have a TEAM that shines in their roles, without you getting involved in daily tasks? Today, we are diving into Part 1 of a 2-part series all about the kind of leadership that transforms businesses from the inside out. This episode is about “Leadership of TEAM” and “Leadership of SELF” – the internal aspects of how you lead in business. What You’ll Learn in Today’s Episode: What...
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314: The Hidden Emotions Behind Your Pricing Decisions (Let’s Pull the Curtain Back)
HerBusiness
“What am I to charge this much?” “Who do I think I am?” “No one is going to pay for this!” Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer. In this episode, we are talking about why your pricing isn’t the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the...
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313: What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo
HerBusiness
In business, we are so often told to stick to a pre-designed path – to stay focused, stick to the formula, and ignore the distractions. But what if curiosity is actually the key to creating a business that both puts money in your pocket and brings fulfilment to your life? That’s what our guest, CEO and Founder of the Australian Writers’ Centre, Valerie Khoo, is all about. She believes that following your curiosity and leaning into your creativity can actually lead you somewhere you never imagined yourself – to the benefit of your business and personal life. Here’s What You’ll...
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312: Is Being “Too Much” the Very Thing That Makes You Magnetic?
HerBusiness
If you’ve ever forced yourself to shrink to fit in, to “tone it down” to be accepted, and to pursue a path that isn’t aligned with you… We are turning that narrative around in this episode of the HerBusiness Podcast. Let’s talk about what it really means to run a business that lights you up. This episode is about identity. Visibility. Bravery. And what it takes to stop dimming your fire and live a life that is not filtered for others’ approval. It gives you permission to be fully you, owning your own version of being ‘too much’. Here’s What You’ll Learn in This Episode:...
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311: When You’re Not Where You Thought You’d Be (In Business AND Life)
HerBusiness
So many women, despite their success and achievements, find themselves looking around and thinking, “I should be further ahead by now.” If you’re caught in a comparison game, questioning your direction, or you’re having a crisis in confidence, this is your episode. In this episode, I’m talking about why so many high-achieving women business owners find themselves stuck here – and what you can do to reconnect with the purpose most aligned to you. Here’s What You’ll Learn in the Episode: -> Why success doesn’t always feel how you expected it would, and how to navigate...
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310: The Busy Businesswoman’s Trap — When Revenue’s Up, But Freedom Is Not
HerBusiness
Today, we’re discussing a topic no one ever talks about. What happens when you’ve “made it” in business… but you don’t feel real fulfilment? What happens when you’ve worked for YEARS to get where you are now… only to realise you’ve actually built a trap? Let’s discuss how to escape the Busy Businesswoman’s Trap, and even importantly… how to PREVENT it. If you’ve been feeling the hints of exhaustion creeping up, if you’re worried about the direction you’re heading in, or if you simply want to ensure you’re going down the path that is meant for you – listen...
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309: Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
HerBusiness
You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up. And you just know you’ve helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you. Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net...
info_outlineSocial media can become the bane of many small business owners’ existence.
Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post?
The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.
If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.
What You’ll Learn in this Episode:
-> Why posting every day without a strategy isn’t just ineffective — it’s exhausting.
-> How to align your social media efforts with your business goals.
-> The importance of understanding your ideal client and crafting clear messaging.
-> How to stop broadcasting and start engaging to build real connections.
-> The power of a "library" of pre-approved sales messages to overcome sales nerves.
-> Why engagement is more important than constant posting — and how to do it strategically.
-> The difference between social media and social networks (and why it matters).
-> How to balance building relationships with asking for the sale.
-> Why thinking of social media as a networking tool will transform how you show up online.
Mentioned In This Episode:
HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
Mac&Ernie:
https://www.macandernie.com.au/