303: Create a Brand that Does the Selling for You with Naomi Gora
Release Date: 04/09/2025
315: How to Become the Leader YOU and Your Team Need (Part 1)
HerBusiness
The success of your business doesn’t just depend on WHO you hire… but on HOW you lead them. So, how can you ensure that you are being the leader you are meant to be – in order to have a TEAM that shines in their roles, without you getting involved in daily tasks? Today, we are diving into Part 1 of a 2-part series all about the kind of leadership that transforms businesses from the inside out. This episode is about “Leadership of TEAM” and “Leadership of SELF” – the internal aspects of how you lead in business. What You’ll Learn in Today’s Episode: What to...
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314: The Hidden Emotions Behind Your Pricing Decisions (Let’s Pull the Curtain Back)
HerBusiness
“What am I to charge this much?” “Who do I think I am?” “No one is going to pay for this!” Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer. In this episode, we are talking about why your pricing isn’t the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the...
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313: What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo
HerBusiness
In business, we are so often told to stick to a pre-designed path – to stay focused, stick to the formula, and ignore the distractions. But what if curiosity is actually the key to creating a business that both puts money in your pocket and brings fulfilment to your life? That’s what our guest, CEO and Founder of the Australian Writers’ Centre, Valerie Khoo, is all about. She believes that following your curiosity and leaning into your creativity can actually lead you somewhere you never imagined yourself – to the benefit of your business and personal life. Here’s What You’ll...
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312: Is Being “Too Much” the Very Thing That Makes You Magnetic?
HerBusiness
If you’ve ever forced yourself to shrink to fit in, to “tone it down” to be accepted, and to pursue a path that isn’t aligned with you… We are turning that narrative around in this episode of the HerBusiness Podcast. Let’s talk about what it really means to run a business that lights you up. This episode is about identity. Visibility. Bravery. And what it takes to stop dimming your fire and live a life that is not filtered for others’ approval. It gives you permission to be fully you, owning your own version of being ‘too much’. Here’s What You’ll Learn in This Episode:...
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311: When You’re Not Where You Thought You’d Be (In Business AND Life)
HerBusiness
So many women, despite their success and achievements, find themselves looking around and thinking, “I should be further ahead by now.” If you’re caught in a comparison game, questioning your direction, or you’re having a crisis in confidence, this is your episode. In this episode, I’m talking about why so many high-achieving women business owners find themselves stuck here – and what you can do to reconnect with the purpose most aligned to you. Here’s What You’ll Learn in the Episode: -> Why success doesn’t always feel how you expected it would, and how to navigate...
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310: The Busy Businesswoman’s Trap — When Revenue’s Up, But Freedom Is Not
HerBusiness
Today, we’re discussing a topic no one ever talks about. What happens when you’ve “made it” in business… but you don’t feel real fulfilment? What happens when you’ve worked for YEARS to get where you are now… only to realise you’ve actually built a trap? Let’s discuss how to escape the Busy Businesswoman’s Trap, and even importantly… how to PREVENT it. If you’ve been feeling the hints of exhaustion creeping up, if you’re worried about the direction you’re heading in, or if you simply want to ensure you’re going down the path that is meant for you – listen...
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309: Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
HerBusiness
You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up. And you just know you’ve helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you. Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net...
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308: Why Your Brilliant Ideas Are Still on Sticky Notes (and How to Finally Finish Them)
HerBusiness
The Secret to Stop Procrastinating on Unfinished Projects How many of your BEST ideas are still waiting in the Notes app on your phone? Or on Sticky Notes covering your wall? Or gathering dust in that notebook page? In this episode, we’re talking about how to gain momentum on those ideas, using the secret to stop procrastinating on unfinished projects. This is the SAME strategy big-businesses have used for decades, and it’s what I’ve personally used to build 5 multi-million dollar businesses. What You’ll Learn in the Episode: -> Why your best ideas so often get stuck on the...
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307: Easy Time-Saving Business Automation Tips with Mandy Brasser
HerBusiness
As business owners, there may be no worse feeling in this world than being buried under admin. Stuck in the weeds. Overwhelmed by your to-do list. Slogging through tasks that don’t actually make you inspired, ignite your passion, or give you that, “Yes, this is what I am meant to be doing with my life” feeling. It’s one of the most frustrating, yet inevitable bits of running a business. That’s why today, I’m joined by automation expert Mandy Brasser of Streamline For Success, who is all about sharing practical strategies to reclaim your time, simplify your systems, and have space...
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306: Stop Spinning Your Wheels and Escape the Busy-ness Trap
HerBusiness
We all have weeks where the work is nonstop – emails, meetings, socials, admin – only to end the week with the thought, “What did I ACTUALLY accomplish?” In this episode, we’re diving into WHY we get stuck in that exhausting cycle of busyness that feels productive but doesn’t actually move our business forward. We’ll look at the hidden mindset block (hello perfectionism, people-pleasing, and visibility blocks) that hold us back, and learn the planning system I use to make consistent and FOCUSED progress. This episode is about working SMARTER, staying aligned with your vision, and...
info_outlineIn this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you.
If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right.
What You’ll Learn in the Episode:
-> The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her.
-> The #1 mistake brand strategists make (and how to avoid it).
-> How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique.
-> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients.
-> Where your brand language should really come from — and why it’s NOT from you as the business owner.
-> How to create a brand identity that aligns with how you want customers to perceive you.
-> Why your brand should sell your products before you even meet your customers — so you’re not constantly in “convince and sell” mode.
-> How to avoid the “dog’s breakfast” approach to branding and Naomi’s #1 tip for ensuring consistency (BEFORE you decide to start fresh).
-> The key step to take before diving into a rebrand (so you don’t waste time and money).
-> How to become a brand sleuth and uncover what’s stopping your ideal clients from making that final purchase.
-> Why traditional brand archetyping often only works for massive Fortune 500 companies.
-> Naomi’s unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between.
-> How to maintain brand consistency across your content without feeling repetitive or boring.
-> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take).
-> How to stay true to your brand in video content — without needing a rotating door of filming locations.
-> The biggest mistake small business owners make when it comes to branding (hint: it’s all about positioning) and Naomi’s expertise in fixing it.
-> How being part of the HerBusiness Network has supported Naomi’s business growth and helped her reach new goals.
This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly.
Mentioned in This Episode:
HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
The Brand Archetypes for Small Business Quiz
https://brandwhisperers.com.au/brand-archetype-quiz/
Kate Tribe - Artist
https://katetribe.com/