348: Is It Time to Simplify Your Products and Services — Without Starting Over?
Release Date: 02/11/2026
348: Is It Time to Simplify Your Products and Services — Without Starting Over?
HerBusiness
You’ve built the business. But if your products and services feel more complicated than they need to be, it may be time to simplify — without throwing everything out and starting again. In this episode of the HerBusiness Podcast, Suzi talks about why simplifying your offers is often the fastest path to clearer decisions, better systems, and sustainable growth. Suzi shares her own experience of letting go of a major revenue stream to create space for what’s next — and why offering less, with more focus, hasn’t made the business less profitable. If anything, it’s done the opposite....
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347: How to Use LinkedIn to Sell Without Being Salesy - Jo Saunders (LinkedIn)
HerBusiness
If LinkedIn has felt like something you should use but don’t quite know how, or you’ve been posting without much traction, this episode is for you. My guest today is Jo Saunders, known as Australia’s LinkedIn Demystifier. Jo is a LinkedIn strategist who helps service-based business owners turn LinkedIn into a sales and relationship-building tool — without being pushy or inauthentic. In this conversation, we talk about how women entrepreneurs can use LinkedIn strategically — to build trust, increase visibility, and make real sales — all while showing up as their true selves. Whether...
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346: How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)
HerBusiness
If you’ve ever found yourself stuck in what feels like perpetual promotion mode, feeling like you’re shouting, “Buy my thing. Buy my thing.” This episode is for you. In this special “Ask Suzi” episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask: How do I market multiple services, products, or programs without confusing my audience or exhausting myself? As your business grows, your offer range often grows too — but that doesn’t mean you have to market everything at once. Suzi breaks down four powerful shifts that will...
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345: The Secrets to Speaking with Impact, Confidence, and Presence as a Small Business Owner with Anne Maree Wilshire
HerBusiness
No matter your level of expertise, years in your industry, or depth of knowledge — if you’re not able to present that content with confidence and PRESENCE… you’re quietly holding your business back. How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you’re showing up ready to make the greatest possible impact with your presence? And how can you do this while remaining authentic and true to yourself? That’s exactly what Anne Maree Wilshire and I are discussing on this episode of the HerBusiness Podcast. Anne Maree,...
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344: Marketing That Makes Money: Make Every Dollar Count
HerBusiness
Everyone knows that marketing is an investment… but when you don't have clarity about the money behind your marketing, it can quickly start to feel like a financial black hole. So in this episode of the HerBusiness Podcast, we’re talking about the financial side of marketing – not just how to get more leads or engagement… …but how to make sure the money, time, and energy you invest into marketing is actually WORKING. (Instead of quietly draining your cash flow.) So before diving into your next big campaign or launch, let’s talk about how marketing and money go together. Here’s...
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343: #AskSuzi – How to Turn Cold Leads into Warm Leads Without Feeling Salesy
HerBusiness
It’s time to #AskSuzi! To start off this brand-new series, I’ll be answering a question I get from women business owners all the time. “How can I turn cold leads into warm leads… without feeling like a used car salesman??” It’s something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let’s dive into it. Here’s What You’ll Learn in This Episode: Why following up with cold leads feels so awkward (and what you can do to reframe it) What to say when following up without sounding awkward or...
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342: How Amanda Farmer Built a Marketing System That Attracts, Converts, and Keeps Ideal Clients
HerBusiness
Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches. So, in this episode of the HerBusiness Podcast, I’m talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients. Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she’s giving us a peek behind the curtain. Here’s What You’ll Discover in this...
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341: The 6 Marketing Trends Shaping 2026 — Predictions from Leading Marketers
HerBusiness
To kick off 2026 as The Year of Leverage, I’m sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I’ve tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends. This episode is a goldmine of marketing knowledge from some of my favourite successful business owners. Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of and creator of The Membership...
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340: Why I Walked Away From a Top Money-Making Program in My Business… On Purpose
HerBusiness
I recently walked away from one of my top money-making programs. Not because it didn’t work. Not because it wasn’t valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I’m revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you’re considering moving away from an offer or program yourself. This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper. Let’s talk about what it...
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339: What It Really Takes to Scale Your Business Beyond the Micropreneur Stage
HerBusiness
Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of , here to tell us exactly how she did it. In this episode, she’s showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business. Here’s What You’ll Discover in this Episode: Chantel reveals the...
info_outlineYou’ve built the business.
But if your products and services feel more complicated than they need to be, it may be time to simplify — without throwing everything out and starting again.
In this episode of the HerBusiness Podcast, Suzi talks about why simplifying your offers is often the fastest path to clearer decisions, better systems, and sustainable growth.
Suzi shares her own experience of letting go of a major revenue stream to create space for what’s next — and why offering less, with more focus, hasn’t made the business less profitable. If anything, it’s done the opposite.
This episode is for women business owners who are ready to refine, not reinvent — and who want to grow with more clarity, confidence, and support.
In This Episode, Suzi Explores:
- Why too many offers can dilute your message and drain your energy
- What it really means to simplify without starting over
- The role of focus in creating sustainable, profitable growth
- Why deciding what you want people to buy first changes everything
- How leading with one core offer creates clarity for both you and your clients
- Practical ways to review and streamline what you offer
- How simplifying can support your ideal lifestyle
Simplifying your products and services isn’t about doing less for the sake of it — it’s about creating clarity. When you decide what matters most and let go of what no longer fits, you create space to grow.
Mentioned in This Episode:
Listen to “How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)”