282: Growing your business with Evergreen Funnels with Kate McKibbin
Her Empire Builder Show with Tina Tower
Release Date: 05/06/2025
286: Creating Without Burnout with Michelle Falzon
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing. Key Topics Covered: Michelle’s Journey: From supporting multi-million dollar launches...
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285: Should you have an evergreen or live launched course?
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the pros and cons of evergreen vs. live launched courses for online business owners. She shares her personal experience, industry benchmarks, and tips for choosing the best strategy for your course business—along with ideas for hybrid approaches that blend the best of both worlds. Key Topics Covered: What is Evergreen vs. Live Launch? Evergreen programs are always available and rely on automated marketing, with the goal of creating consistent, scalable revenue. Live launches are time-bound events with open/close cart periods, featuring high-energy...
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284: Lessons from my fav coach Barrett Brooks
Her Empire Builder Show with Tina Tower
Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and business, while Barrett opens up about his transition from the COO of ConvertKit to becoming a world-class coach. Key Topics Covered: The Power of Coaching: Tina describes the enormous value she's received from working with coaches throughout her 20+ year career, and how having Barrett as her coach...
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283: Creating a magical mastermind experience
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives deep into the world of masterminds—what makes them magical, how they differ from memberships, and how to create an unforgettable mastermind experience within your course creator business. Key Topics Covered Membership vs. Mastermind: Memberships are scalable, group-focused, and often larger in size with less personal touch. Masterminds are smaller, more curated, higher touch—and while less scalable, they foster deep connections and high transformation. Tina’s Offer Suite and Ascension Model: Starts with a low-cost, high-volume...
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282: Growing your business with Evergreen Funnels with Kate McKibbin
Her Empire Builder Show with Tina Tower
On today’s episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind , to bust myths and clear the air about evergreen sales funnels for course creators. If you’ve ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed: Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to...
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281: Lessons from SXSW - My Fav Tech Conference
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower takes listeners behind the scenes at South by Southwest (SXSW), her favorite tech conference. Having attended eight times, Tina shares her biggest takeaways, standout sessions, and key emerging tech trends—all with her signature candor and enthusiasm. This episode dives deep into AI trends, the loneliness epidemic, balancing technology and human connection, the environmental impact of AI, cybersecurity, and so much more. If you're keen to stay on the cutting edge of tech but also crave a more connected, fulfilling life, this one's for you. Key Takeaways: SXSW...
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280: Google Ads Made Simple with Aaron Young
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance of having a good Google Ads campaign, a converting landing page, and a strong offer. This episode is filled with valuable strategies and clarifies common misconceptions about Google Ads. Key Topics Discussed: Introduction to Google Ads for Course Creators: Aaron Young explains how Google Ads can become...
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279: Freedom, Funnels & Real Talk: Jill Stanton’s Unfiltered Guide to Online Success
Her Empire Builder Show with Tina Tower
In this dynamic episode, Tina Tower welcomes the vibrant Jill Stanton, a maven in the online business space. Together, they explore the essence of building businesses that are not only successful on paper but deeply fulfilling in life. The conversation dives deep into scaling without the hustle, selling with integrity, and creating irresistible offers—all while ensuring personal freedom and authenticity. Key Takeaways: Jill’s Entrepreneurial Journey Evolution from starting with "screw the 9 to 5" to her current ventures. Emphasis on non-traditional paths and the...
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278: Protect Your Empire: Legal Must-Knows for Course Creators with Autumn Witt Boyd
Her Empire Builder Show with Tina Tower
Course Creators: Don’t Wait Until It’s Too Late! You’ve poured your heart into your course, but is it legally protected? In this episode of Her Empire Builder, I sit down with Autumn Witt Boyd, an expert copyright and trademark attorney, to break down everything course creators need to know about protecting their business, brand, and content. We cover: ✅ The biggest legal mistakes course creators make (and how to avoid them) ✅ When to trademark your course name & protect your brand ✅ What to do if someone steals your content 😳 ✅ How AI-generated content...
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277: Building a business with high profit, not just revenue
Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives into the vital difference between revenue and profit in the world of online business. She emphasizes the importance of focusing on profit to ensure the sustainability and longevity of a business rather than being solely impressed by high revenue figures. Tina shares her favorite saying: "Revenue is for vanity, profit is for sanity, and cash flow is reality," highlighting her belief that cash flow is crucial for a business's health. Key Takeaways: 1. Importance of Profit: - Profit creates sustainability and freedom in a business. -...
info_outlineOn today’s episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you’ve ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out.
Key Topics Discussed:
- Navigating Funnels Without the Sleaze:
Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don’t have to use sales tactics that feel out of alignment. - Value-Aligned Automation:
Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience. - What’s Working Now With Evergreen Funnels:
Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift. - Simple vs. Complicated Funnels:
Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later. - Overcoming Tech Resistance:
For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back. - Numbers to Know:
- Lead Magnet Opt-in Rate Benchmark: Aim for 35%+
- Sales Conversion Rate Benchmark: 2% of opt-ins
- Know your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert
- What’s Hot in 2025:
Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales. - Scaling Strategies:
The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out.
This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025.
Where to find Kate McKibbin:
Hello Funnels: https://hellofunnels.co/
Instagram: https://www.instagram.com/hellofunnels
2025 7-Figure Funnel Playbook here
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Resources mentioned:
- Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...
- ActiveCampaign https://www.activecampaign.com/
- Stripe https://stripe.com/au
- ThriveCart https://thrivecart.com/
- Shopify https://www.shopify.com/