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414. What Are You Actually Selling?

How To Film Weddings

Release Date: 07/07/2025

414. What Are You Actually Selling? show art 414. What Are You Actually Selling?

How To Film Weddings

✅ Subscribe to our Tutorial Channel Here for all the tips and tricks on business, shooting, editing: https://www.youtube.com/@howtofilmwed Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple’s day is going to feel how they’ve always imagined it. In this episode, we’re talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experience around that. Whether you’re a filmmaker,...

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413. What I Learned Shooting My First Photo + Video Wedding show art 413. What I Learned Shooting My First Photo + Video Wedding

How To Film Weddings

Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I’m breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, honest look behind the scenes of expanding your creative skill set without burning out. Whether you're a filmmaker curious about adding photography, or just someone who wants to learn from a big...

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412. Portfolio Over Perfection: How I Built a Six-Figure Look Before I Had the Clients show art 412. Portfolio Over Perfection: How I Built a Six-Figure Look Before I Had the Clients

How To Film Weddings

Building a portfolio that attracts your dream clients doesn’t require perfection—it requires intention. In this episode, I’m sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I’ll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether you’re a planner, videographer, photographer, or any wedding pro, this episode is your permission slip to start showing up like the business you want to become. → Connect with me: |

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411. Why I Added Photography (And What It’s Taught Me So Far) show art 411. Why I Added Photography (And What It’s Taught Me So Far)

How To Film Weddings

Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I’m sharing why I made that transition, what it’s done for my creativity, and how it’s reshaped the way I think about my business. I’ll walk you through how I shot 25+ sessions for free, turned a couple of those into high-paying clients, and built a photography portfolio that’s already booked over $10,000 in my first season. I’m also opening up about the challenges — like building timelines, learning flash, and what it really takes to step into a new...

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410. How to Build a Referral Machine (Without Asking for Referrals) show art 410. How to Build a Referral Machine (Without Asking for Referrals)

How To Film Weddings

Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about. Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business behind the scenes — without relying on ads or awkward asks. 🔗 More from John Bunn: Website: Instagram: Join the Instagram Growth Waitlist:

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409. The Future of Editing is Here with Hello Tomorrow Films show art 409. The Future of Editing is Here with Hello Tomorrow Films

How To Film Weddings

The things that AI can do in this world is incredible, and it was only a matter of time before an incredible product came along and revolutionized the wedding video industry. Well, Maclean Carlson from Hello Tomorrow Films has been working on something truly mind blowing! Plotline is an AI tool that takes all of the audio from your wedding and creates a story script with an emphasis on story. Learn more about Plotline: Follow plotline on instagram:   

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408. The 5 Things That Helped Me Raise My Prices in the Wedding Industry show art 408. The 5 Things That Helped Me Raise My Prices in the Wedding Industry

How To Film Weddings

🎯 Ready to raise your prices and book better clients? In this episode, John breaks down the five biggest things that helped him go from undercharging to building a premium brand that attracts high-end couples. If you're a wedding filmmaker (or any creative) looking to grow your business with intention — this one's for you. 🔗 More from John Bunn:  Website: Instagram: Join the Instagram Growth Waitlist:  

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407. 10k to 60k in Two Months show art 407. 10k to 60k in Two Months

How To Film Weddings

In February of 2025 Nick only had 10k of bookings for the year. So he put his head down and got to work. By taking advantage of the weddings he did have, the relationships he has built over the years, and making himself more known on social media he was able to get some weddings on the books. In this episode Nick shares what he did and how he did it.

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406. They’ve inquired… Now what? Strategy for Getting the Right Couples to Book Discovery Calls show art 406. They’ve inquired… Now what? Strategy for Getting the Right Couples to Book Discovery Calls

How To Film Weddings

Are you lost with what you are supposed to do after someone inquires? Should you just send over your brochure with pricing? Should you set up a call? In today’s episode, John breaks down the process he uses between getting an inquiry, and booking clients. He shows us his exact strategy for taking an inquiry to a paying customer.  Follow John:   Get on the waitlist for John’s next workshop:

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405. The SECRET to Getting the Right Inquiries show art 405. The SECRET to Getting the Right Inquiries

How To Film Weddings

Are you tired of getting the ‘what are your prices’ email from inquiries? We are too. In today’s episode John is breaking down how he has completely transformed his business, and is attracting even more of his ideal buyers. If you struggle with getting solid inquiries, you don’t want to miss this episode.  Follow John:   Get on the waitlist for John’s next workshop:    

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More Episodes

✅ Subscribe to our Tutorial Channel Here for all the tips and tricks on business, shooting, editing: https://www.youtube.com/@howtofilmwed Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple’s day is going to feel how they’ve always imagined it.

In this episode, we’re talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experience around that. Whether you’re a filmmaker, photographer, planner, or any creative in the wedding industry, this is the mindset shift that unlocks higher pricing, better clients, and stronger referrals.

→ Connect with me:
https://www.johnbunnfilms.com
https://instagram.com/johnbunnfilms on Instagram