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301: Social Media Made Simple

Hustle Humbly Podcast

Release Date: 05/12/2025

328: Realtor Q&A: You Asked, We Answered show art 328: Realtor Q&A: You Asked, We Answered

Hustle Humbly Podcast

Sometimes you just need another agent to say what everyone else is thinking. In this Q&A episode, Katy and Alissa are answering the real-life, in-the-trenches questions Realtors are navigating every single day. We’re talking client expectations, boundaries, broker advice that doesn’t make sense, and what actually works in today’s market. When y’all send questions to our inbox, you never disappoint. And this batch covers everything from inspections to communication issues to luxury listings to motherhood to what we’d do if we didn’t work in real estate. It’s honest, funny, and...

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327: Avoiding Surprises with Seller Net Sheets & Buyer Cost Sheets show art 327: Avoiding Surprises with Seller Net Sheets & Buyer Cost Sheets

Hustle Humbly Podcast

We’ve all heard the horror stories: buyers showing up to closing short on cash, or sellers shocked at their proceeds. Yikes. The truth? These moments don’t have to happen — not if you’re consistently using buyer cost sheets & seller net sheets. In this episode, we’re breaking down exactly how we use these powerful tools with our clients to build trust, confidence, and calm. And here’s the good news: it’s not complicated, it’s just math + mindset. We’re talking through every single line item on a net sheet, what to include, when to deliver it, and how to tailor it to each...

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326: Managing Sellers with Confidence show art 326: Managing Sellers with Confidence

Hustle Humbly Podcast

Managing your sellers doesn’t have to feel like herding cats — or losing your mind. In this episode, we’re diving deep into seller client management and giving you the tools (and mindset) to confidently take charge of every stage of the listing process. From deciding whether you even want the listing, to coaching your seller through prep, pricing, updates, negotiations, and closing — this episode covers it all. And yes, we even tackle what to do when your seller flat-out ignores your advice or refuses to clean up their clutter (it happens). This episode was born from your questions —...

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325: Haunted Houses and Realtor Horror Stories show art 325: Haunted Houses and Realtor Horror Stories

Hustle Humbly Podcast

Haunted house season is here, and we’re back with more of your haunted house real estate stories! This annual episode is equal parts creepy, hilarious, and deeply memorable — and we’re sharing everything from friendly ghosts to record players spinning in power-less foreclosures. Real estate is wild on a normal day, but when things start slamming, whispering, and levitating? That’s next-level spooky. These stories come straight from our listeners and fellow Realtors, and we’ve got it all: haunted listing appointments, ghost dogs, creepy dolls, unexplained cold spots, and even a spirit...

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324: Navigating Contingent Contracts in Real Estate show art 324: Navigating Contingent Contracts in Real Estate

Hustle Humbly Podcast

Contingencies are back — and they’re anything but simple. In today’s market, contingent offers are popping up left and right, and we’ve got stories. From getting stuck in a 60-day stalemate to crafting creative clauses that save the deal, we’re sharing what it really looks like to handle contingent offers like a pro. This episode is not your typical contract rundown (although if that’s what you want, check out Episode 218). Instead, we’re digging into real-life examples of contingencies gone sideways and how those experiences have changed the way we approach them forever. Whether...

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323: Can AI Replace Realtors? show art 323: Can AI Replace Realtors?

Hustle Humbly Podcast

In this episode, we’re diving into the truth about AI in the real estate world—and how to use it without losing the personal connection that wins you business. We’ll start with the basics: what even is AI, what does ChatGPT stand for, and how many people are really using it? (Spoiler: it’s more than 700 million weekly.) But don’t worry—we’re not here to get super technical. This is a plain-English chat for agents who want to stay ahead of the curve without losing their mind (or their clients). We’ll also cover one agent’s jaw-dropping story about losing a listing to his own...

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322: Buyer Boundaries: How to Deal with Looky Loos show art 322: Buyer Boundaries: How to Deal with Looky Loos

Hustle Humbly Podcast

Ever found yourself halfway through a showing thinking, “This buyer has no intention of buying anything”? You, my friend, have met the infamous looky loo. They’re curious, they’re charming, and they are a black hole of time, gas money, and sanity, unless you have boundaries. In this episode, we’re going deep into how to manage the buyers who just want to look; the ones who text at 9pm with Zillow links, or who take seven years to finally make a purchase. We’re sharing real stories (some wild ones), actionable strategies, and a whole lot of permission to run your business like a...

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321: Pre-Listing Appraisals: Helpful or Hindrance? show art 321: Pre-Listing Appraisals: Helpful or Hindrance?

Hustle Humbly Podcast

There’s nothing quite like walking into a listing appointment prepared, only to have the seller slide an appraisal across the table before you can even share your thoughts. In this episode, we dive deep into the sometimes-helpful, often-headache-inducing world of pre-listing appraisals in real estate. Alissa shares a couple of jaw-dropping pricing stories, including one where she was blindsided by an appraisal that came in a full $60K over her estimate—and how she ended up taking the listing anyway (spoiler: she regrets it). Katy and Alissa get real about the pros and cons of pre-listing...

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320.5: BONUS: Real South Agents Podcast Interview’s Alissa show art 320.5: BONUS: Real South Agents Podcast Interview’s Alissa

Hustle Humbly Podcast

How do you build a real estate business that lasts? Spoiler alert: it’s not with fancy tech or paid leads. In this bonus episode, we’re sharing Alissa’s recent guest appearance on The Real South Agents Podcast with Jamie Knight. You’ll hear a fresh side of Alissa as she flips the mic and opens up about her earliest days in real estate — from waiting tables to handwriting 250 letters just to build a database. Jamie does a great job pulling out valuable takeaways for both new and struggling Realtors, and you’ll leave this conversation with a renewed sense of purpose and plenty of...

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320: How Educating Buyers Builds Trust and Business show art 320: How Educating Buyers Builds Trust and Business

Hustle Humbly Podcast

When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up  and she had 15 pizzas. Fast forward a few years, and she now runs a national referral business built entirely around teaching buyers how the process works. After gaining experience in both the real estate and mortgage industries, Stacie Rihl recognized a major gap in education and resources for first-time homebuyers. She went on to become an online educator for new buyers, offering free virtual classes that have helped over 20,000 people learn the home-buying process. In this episode, we chat with...

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More Episodes

Do I need social media to be a successful Realtor?

If you’ve ever felt social media burnout, this episode is for you. In episode 301, we’re stripping away the pressure and getting real about how we actually use social media as working Realtors—and spoiler alert: it’s not very “strategic.” We don’t have a content calendar. We don’t pre-schedule. We’re not showing up every day, and yet… we still sell houses.

This episode is for anyone who’s felt like social media is a have to, not a want to. Katy shares how her pause button is a daily necessity. Alissa opens up about her viral kitten post on Threads (yes, 10,000+ likes accidentally), what it taught her about the algorithm, and why she sees Instagram more like a memory journal than a lead gen tool.

We chat about:

  • Using social media to maintain relationships vs. find cold leads

  • How Alissa's cat post blew up her Threads feed unexpectedly

  • Why posting less might be exactly what you need

  • How social media gives a false sense of productivity

  • Using your phone photos later to avoid pressure in the moment

  • Why your online presence should reflect both who you are and what you do

If you’ve been feeling the “shoulds” around your feed, give yourself permission to pull back, reset your boundaries, and use social media in a way that actually feels good to you.

 


 

💬 Key Quotes/Takeaways

“You’re doing a better job of being a user of social media and not being used by social media.” —Katy

“We’re not out there trying to get cold leads from Instagram. We’re just showing who we are.” —Alissa

“People give social media too much power. They think if they post, the phone will ring. That’s not how it works.” —Katy

“Social media should help you maintain relationships, not replace real ones.” —Alissa

“Use it as a memory log, not a marketing machine.” —Alissa

Products, People & Previous Episodes Mentioned:

  • Threads (social media app)

  • Gary Vee’s advice on content and platforms

  • Facebook birthday strategy for database outreach

  • Katy’s Android pause button feature

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