An Entrepreneurial Rollercoaster: Scaling Multiple Locations

About the Guest(s):

Julie Acarregui is a distinguished figure in the aesthetic industry, known for her role as the founder and medical director of Pure Medical Spa, which has expanded to operate across three locations in Idaho. Julie comes with a deep clinical background as a Registered Nurse Anesthetist since 1996, holding a Master's degree in anesthesia from the University of Texas Health Sciences and priding herself on a ten-year tenure as an army veteran. She has paved her way to become a nationally renowned aesthetic cosmetic injector and is recognized as the number one Sculptra injector in Idaho. Additionally, Julie takes on the responsibility of being a national trainer for Galderma Aesthetic Injector Network (GAIN).

Episode Summary:

In this insightful episode of 'In Touch with Terri,' host Terri Ross invites the accomplished Julie Acarregui to delve into her personal journey within the dynamic world of medical aesthetics. Starting with a heartfelt introduction, Terri sets the scene for an episode rich with entrepreneurial spirit, resilience, and expert knowledge.

From Julie's initial steps towards creating a reputable med spa during an economic downturn to proficiently managing multiple locations with finesse, the episode offers a treasure trove of wisdom for anyone in the aesthetic space. Julie shares her transformation from a clinical provider to a business maven, her strategic decision-making processes, and the vital role of consistent learning, collaboration, and adaptation in achieving business success. Listen as they discuss overcoming business challenges, executing comprehensive team training, and the pivotal restructuring of their compensation model to fuel exponential growth.

Key Takeaways:

• Julie Acarregui's transition from direct client care to focusing on business operations was essential for scaling her med spa locations.
• Proper compensation models and consistent training are key to maintaining a motivated and proficient team.
• Investing in significant business changes, like adopting new software and consulting services, can lead to substantial growth and improved team performance.
• Building a standardized consultation process enhances customer experience and significantly increases sales and package deals.
• Continual learning and willingness to embrace challenging transformations are foundational to lasting entrepreneurial success in the aesthetic industry.

Notable Quotes:

1. "That consistency and then... setting KPIs for every single team member... inspect what you expect."
2. "I am just huge on continuing education. I don't think we can ever stop learning."
3. "Bigger is not always better... Taking on too much debt [and] keeping bad employees too long... those were things that I had to come to."
4. "My why has always been about my clients and my team."
5. "We are all doing consultations exactly the same way because I can't say that that was the way it was happening before."

Resources:

• Julie Acarregui's Instagram: @beautybyjulie.a
• Julie's Email: [email protected]

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