loader from loading.io

Strategies to Thrive in the Summer for Aesthetic Practices

InTouch with Terri

Release Date: 06/25/2025

Strategies to Thrive in the Summer for Aesthetic Practices show art Strategies to Thrive in the Summer for Aesthetic Practices

InTouch with Terri

InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free  Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry  Get InTouch with Terri! Terri Ross Website:  Terri Ross Patreon:  4S Summit...

info_outline
Unlocking Aesthetic Practice Growth Through Patient Retention Strategies show art Unlocking Aesthetic Practice Growth Through Patient Retention Strategies

InTouch with Terri

InTouch with Terri is brought to you by : Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free  About Terri's Guest: Izhak Musli Izhak Musli is a serial entrepreneur and a prominent figure in the SaaS and data analytics industry, particularly in the aesthetics sector. He is the Co-Founder of the 4S Summit and the Founder & CEO of Get Kudos, a next-gen platform aimed at enhancing patient retention and satisfaction in aesthetic practices. Musli has over 15 years of...

info_outline
How Podium's AI Platform is Shaping Aesthetic Practices show art How Podium's AI Platform is Shaping Aesthetic Practices

InTouch with Terri

Resources: Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free.  Shannon Blake's Contact: , Cell: 801-979-8096 Terri Ross Consulting:  Patreon: For Terri Ross's business and sales mentorship program, visit . About Terri's Guest: Shannon Blake is the Director of Aesthetic Partnerships at Podium, a company that supports local businesses by providing modern, tech-driven solutions. With a diverse background, Shannon has played a pivotal role in introducing...

info_outline
The Economy & Its Impact on the Aesthetics Industry show art The Economy & Its Impact on the Aesthetics Industry

InTouch with Terri

Resources: Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Terri Ross Consulting: Patreon: For Terri Ross's business and sales mentorship program, visit . Terri Ross is a seasoned expert in the medical aesthetics industry with a notable background as a former Fortune 500 executive. She is an international speaker, Founder and CEO of Terri Ross Consulting, and Co-Founder of the 4S Summit, a sales and business mastery workshop for aesthetic professionals. Terri is...

info_outline
Terri Ross: Hustle, Heart, and Ambition Unwrapped show art Terri Ross: Hustle, Heart, and Ambition Unwrapped

InTouch with Terri

Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies. Resources: Terri's Instagram:  Sales and Business Mastery Mentorship:  Terri Ross is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She...

info_outline
Unlocking Aesthetic Practice Growth: Marketing, AI, and Speed to Lead show art Unlocking Aesthetic Practice Growth: Marketing, AI, and Speed to Lead

InTouch with Terri

Resources: Go Further, Faster:  About the Guest(s): Cameron Hemphill is a visionary entrepreneur and the CEO of Growth 99, a leading digital marketing and automation platform specifically designed for aesthetic practices. With a robust background in digital software development and AI marketing, Cameron has successfully scaled numerous practices to streamline operations and enhance patient engagement. Celebrated for his strategic insights and industry expertise, he has led Growth 99 to significant milestones, including a successful private equity acquisition. Cameron has been a...

info_outline
ShapeScale: A Game Changer in Body Composition show art ShapeScale: A Game Changer in Body Composition

InTouch with Terri

Shapescale Website: Contact Alex Weyenberg: Go Further, Faster visit Summary In this episode, Terri interviews Alex Wayenberg, CEO of ShapeScale, a groundbreaking company that has developed a 3D body scanning scale. The conversation explores Alex's background, the innovative technology behind ShapeScale, and its significant impact on the health and wellness industry, particularly in aesthetic practices. They discuss how ShapeScale differentiates itself from traditional body composition tools, the importance of authenticity and transparency in patient interactions, and share success...

info_outline
End the Year Strong: 3 Strategies to Boost Aesthetic Practice show art End the Year Strong: 3 Strategies to Boost Aesthetic Practice

InTouch with Terri

Resources: Visit Terri Ross Consulting: Join the Business and Sales Mastery Mentorship: About Terri Ross: Terri Ross is a renowned expert in the aesthetic industry, admired for her extensive knowledge and expertise in sales training, strategic growth, and business consultancy. As an author and international speaker, Terri has carved a niche for herself as the premier consultant, helping aesthetic practices optimize their business operations and maximize their profitability. With a steadfast commitment to excellence, she leads her company, Terri Ross Consulting, where she offers...

info_outline
Launchpad to 2025: Preparing Your Aesthetic Practice for the Future show art Launchpad to 2025: Preparing Your Aesthetic Practice for the Future

InTouch with Terri

Ready to take your practice to the next level? Visit  to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success. Terri Ross is a distinguished key opinion leader in the medical aesthetics industry. With a wealth of experience as a keynote and international speaker, trainer, and growth consultant, Terri is renowned globally for her expertise in helping aesthetic practices grow and thrive. She is the founder and CEO of Terri Ross Consulting, where she provides strategic insights and actionable recommendations to empower medical...

info_outline
Risk & Reward: Mastering the Entrepreneurial Journey show art Risk & Reward: Mastering the Entrepreneurial Journey

InTouch with Terri

Ready to take your practice to the next level? Visit  to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success. About Terri's Guest, Trixy Castro Trixy Castro is a trailblazing force in the real estate and finance industries. As a first-generation American and self-made entrepreneur, she has redefined private lending and real estate disposition. Trixy founded Genesis Capital, driving an innovative approach that led to its acquisition by Goldman Sachs in 2018. She also established Genesis Auctions, which was later acquired by...

info_outline
 
More Episodes

InTouch with Terri is brought to you by Podium:

Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry 

Get InTouch with Terri!

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Summary:

In this episode of "In Touch with Terri," Terri Ross provides a roadmap for thriving through the summer months by leveraging strategic growth opportunities. As practices face the common misconception of a "summer slowdown," Terri dismantles this myth by detailing eight actionable strategies for maintaining profitability and driving success into the next quarter. Her experience and insights serve as a beacon for aesthetic practices looking to maximize their potential and end the year strong. Drawing from her extensive background in sales training and consulting, Terri shares valuable tactics to help practices reframe their approach and capitalize on the summer surge.

As the aesthetic industry navigates the often challenging summer period, Terri emphasizes the importance of data-driven decision-making and strategic marketing. She elaborates on the significance of understanding patient buying behaviors, optimizing team performance, and using profitability insights to guide business strategies. By focusing on treatment plans, leveraging key partnerships, and enhancing marketing efforts through social media and other channels, practices can realize remarkable growth. Terri's approach underscores the necessity of operating as a business-minded entity, highlighting the crucial role of sales training in achieving these goals.

Key Takeaways:

  • Strategic Growth: Reframe summer as a strategic growth opportunity, focusing on treatments with limited downtime and high demand like body contouring and skin improvement therapies.
  • Data-Driven Decisions: Utilize past revenue patterns to inform current strategies, ensuring that decisions are based on solid data and trends.
  • Sales Optimization: Develop treatment plans and sales training strategies to enhance revenue and patient outcomes, maximizing each client's potential.
  • Empowered Teams: Invest in team training to boost conversions and productivity, recognizing team members as valuable revenue assets.
  • Market Readiness: Prepare for Q3 and beyond by analyzing current performance, adjusting marketing strategies, and adopting new technologies.

Notable Quotes:

  1. "Summer isn't slow. It is a strategic opportunity."
  2. "Revenue is an outcome, but productivity is the leading indicator."
  3. "We are not in the discounting business."
  4. "Your team is your greatest revenue asset."
  5. "Time is just an excuse; we make time for what's important