074 Optimizing for Lifestyle vs Profits (Using His Intuition) with Justin Cooke
Intuitive Leadership Mastery Podcast
Release Date: 01/31/2018
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info_outlineJustin Cooke talks about “Optimizing for Lifestyle vs Profits (Using His Intuition)” in this episode of the Intuitive Leadership Mastery Podcast, with host Michaela Light.
Here are some of the topics discussed in the podcast:
- Optimizing for Lifestyle vs profits
- Making profit vs joy
- We can create our business anyway we want
- Eg US office
- Leaving money on the table
- Lifestyle is better
- Optimizing for happiness and personal growth
- Marginal value of each extra profit dollar is less
- Part of their brand
- Is it worth it?
- Combining work and personal life
- Fake professional facade
- Company get togethers - better team energy
- The perils of data driven decisions
- CRO + SEO Industry
- Waiting for the data you may miss opportunities
- What feels right for the business
- Customer/partner/peer retreats - costs money but feels right and positive branding
- Conferences
- Send in twos - more creative
- Sponsor, speaking or some additional benefit
- Making win-win-win deals
- Buyers and sellers get nervous
- Upset
- Win-win-win deals
- Help them come to a fair deal for both sides
- Compare to house sale
- Buyers and sellers get nervous
- Breaking their no arsehole rule
- Use intuition to detect
- Notice that my eyes want to roll
- Notice lack of interest in talking with them
- Going outside our process, demanding
- Use intuition to detect
- Business as a thing
- Relationship with it
- When my intuition fails me
- Or Prejudices?
- Different backgrounds
- Why are you proud to use your business intuition?
- WWIT to make business intuition more openly used this year?
- Play with synonyms for intuition eg gut
Mentioned in this episode:
- Book “Profit First”
- The Peter Principle
- Jason Cohen, founder of WP Engine who hired a CEO to get the company to the next stage (DC Austin conference keynote speaker)
[powerpress]
Justin is a partner at Empire Flippers, a M&A brokerage that helps others buy, sell, and invest in online businesses. He's also a host of the Empire Flippers podcast, the Web Equity Show, and spends most of his time in SE Asia.