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EP255 - Why MSP Success Can Still Leave You Stressed - and How to Beat Overwhelm with Ian Luckett

IT Experts Podcast with Ian Luckett

Release Date: 10/19/2025

EP267 - Inside GTIA with CEO Dan Wensley and Ian Luckett show art EP267 - Inside GTIA with CEO Dan Wensley and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Dan Wensley, CEO of GTIA, to go under the hood of an organisation that plays a far bigger role in our industry than many MSPs realise. This conversation is about community, leadership, and why staying connected to the wider channel is no longer optional if you want to build a business that lasts.     Dan Wensley brings over 30 years of experience across the IT services industry, and that depth shows throughout the discussion. We talk about his journey through the channel, from the early reseller days, through...

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EP266 - Build Your 2026 MSP Growth Plan in 30 Minutes with Ian Luckett and Stuart Warwick show art EP266 - Build Your 2026 MSP Growth Plan in 30 Minutes with Ian Luckett and Stuart Warwick

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, we focus on one clear outcome, helping you build a practical MSP growth plan for 2026 in the next 30 minutes. Stuart and I recorded this right at the start of the year because this is the moment when MSP owners finally get space to think. Not space to dream or hope, although to decide. The goal of this conversation is simple, to replace short lived motivation with real momentum through structure, clarity, and commitment.    At the start of every new year, it is easy to feel energised. New year, new goals, new...

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EP265 - Why Are You Making 1:1s So Hard in Your MSP With Julie Hutchinson and Ian Luckett show art EP265 - Why Are You Making 1:1s So Hard in Your MSP With Julie Hutchinson and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I dig into one of the most misunderstood leadership habits inside MSPs, the one to one. I am joined by Julie Hutchinson, and together we explore why MSP 1:1s so often feel heavy, awkward, or avoidable, and what is really going on beneath the surface when leaders say they do not have time for them. This conversation is about stripping away complexity and bringing the focus back to clarity, trust, and leadership rhythm inside growing MSPs.     I speak to MSP owners and leaders every week who know that MSP 1:1s matter. They...

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EP264 - Reflections of 2025 with Ian Luckett & Stuart Warwick show art EP264 - Reflections of 2025 with Ian Luckett & Stuart Warwick

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, Ian Luckett and Stuart Warwick sit down to share their Reflections of 2025, looking back on a year that has been full of growth, challenge, learning, and perspective. This is a candid and human conversation, where business lessons blend naturally with life lessons, offering MSP owners space to pause, reflect, and reset as another year comes to a close.     The conversation opens with a shared acknowledgement of how quickly the year has passed and how important it is to take time to reflect before rushing into planning the...

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EP263 - From Cash Flow Chaos to Clarity with Heather Macdonald-Alford and Ian Luckett show art EP263 - From Cash Flow Chaos to Clarity with Heather Macdonald-Alford and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast I sit down with the brilliant Heather Macdonald-Alford from Counting Creators to explore how MSP owners can move from cash flow chaos to real clarity. This is a subject close to my heart because so many great MSPs work incredibly hard without truly understanding what their numbers are telling them. Heather Macdonald-Alford brings a level of honesty, energy and practical insight that cuts through the noise and helps owners see their finances in a completely fresh way.    As we open the conversation I share a...

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EP262 - The Truth About Transparency - How Sharing Your Goals Boosts Performance with Stuart Warwick and Ian Luckett show art EP262 - The Truth About Transparency - How Sharing Your Goals Boosts Performance with Stuart Warwick and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast we explore why transparency in leadership plays such an important role in creating a confident and high performing team inside your MSP. The conversation opens with the truth many owners recognise. Leaders often hold information close because they feel unsure about what to share. When you move from the early survival stage of running your MSP into a growth stage, you realise that the team need more clarity, more context, and a clear view of how the business works. This is where transparency in leadership becomes a genuine accelerator for...

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EP261 - How to Charge More Without Losing Clients with Justin Neale and Ian Luckett show art EP261 - How to Charge More Without Losing Clients with Justin Neale and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, we explore one of the most common questions MSP owners face, how to charge more without losing clients. Ian is joined by Justin Neale from Value Alchemists, a specialist in value-based pricing who works closely with MSP leaders who want to increase margins, strengthen client loyalty and feel more confident about the prices they set. This conversation brings a welcome sense of clarity to a topic that often feels heavy for business owners, and it explains why price increases can become a natural and healthy...

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EP260 - Why Getting to NO Faster Will Grow Your MSP Quicker with Stuart Warwick and Ian Luckett show art EP260 - Why Getting to NO Faster Will Grow Your MSP Quicker with Stuart Warwick and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, Ian Luckett and Stuart Warwick explore why getting to “no” faster strengthens the way you grow your business. This conversation brings real clarity to the habits that shape confident decision making, especially when you want to build a cleaner and more focused MSP sales pipeline. You will hear why many owners feel weighed down by slow moving leads, how that drains energy, and how simple shifts in the way you qualify can transform the shape of your growth rhythm.    Ian and Stuart open with a truth that every MSP will recognise....

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EP259 - How to Attract Endless Customers Into Your MSP with Marcus Sheridan and Ian Luckett show art EP259 - How to Attract Endless Customers Into Your MSP with Marcus Sheridan and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of the IT Experts Podcast, I sit down with the brilliant Marcus Sheridan to unpack one of the biggest questions on every MSP owners mind how to attract endless customers into your MSP in a world that has completely changed the way it buys. This conversation is all about practical action. Marcus and I explore what is really going on in the heads of your buyers, why they now arrive eighty percent of the way through their buying journey before they ever speak to you, and how you can position your MSP as the firm that AI tools and humans are both recommending. If you are...

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EP258 - Why MSPs Need to Think More Strategically About Marketing with Nicola Moss and Ian Luckett show art EP258 - Why MSPs Need to Think More Strategically About Marketing with Nicola Moss and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of the IT Experts Podcast, we explore why so many MSPs hit a ceiling when it comes to growth and how shifting your marketing mindset from activity to strategy can unlock the next level of success.  I’m joined by THE Nicola Moss, a seasoned marketing leader and founder of The Fractional Marketeer, who works with MSPs to bring structure, credibility and clear direction to their marketing efforts. Nicola has spent years leading marketing functions inside MSPs, so she knows first-hand the challenges that owners face when they try to move from...

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1. Control through clarity 

When your business starts growing faster, the natural reaction is to hold on tighter. You try to stay in every detail because it feels safer. The problem is that this habit quickly turns you into the bottleneck. 

The solution is targeted delegation supported by simple and clear processes. I encourage MSP leaders to split their work into three levels. The first level is low-value work that an assistant or automation can handle. The second level is management work that belongs to team leaders who take responsibility for outcomes. The third level is strategic work where you think, decide, and set the direction of the business.

When you move the low-value work off your plate, you free up space for the tasks only you can do. At The MSP Growth Hub, we coach this every week because most breakthroughs begin with this single decision. If it is a ten-pound task, automate it or assign it. If it is leadership, delegate it with trust and clarity. If it is strategic, book it in your diary and protect that time. This step alone moves owners out of the weeds and starts a chain reaction that leads to MSP success.

2. Energy before efficiency 

True MSP success does not come from working longer hours or pushing through with caffeine and willpower. It comes from leading with energy and clarity. Many business owners push through exhaustion for months and wonder why their judgement slips and patience fades.

The MSPs that sustain long-term success treat health as part of the business plan. They sleep properly, take breaks, exercise, and protect their recovery time. They plan holidays early, share the load with capable teams, and use metrics to stay out of constant firefighting. A tired leader makes slow and reactive choices. A rested leader sets one clear priority, communicates it well, and allows the system to deliver results. 

3. Build a culture that carries weight 

Your team will always mirror your energy. If you appear frantic, they will behave the same way. If you hold back decisions, they will queue at your door. The fix is leadership with clarity and trust. 

Share the vision of the business and make sure every team member knows what success looks like. Place your strongest people in the areas where they have the biggest impact. Coach the middle performers to raise their standard and move on those who are not aligned. When the right people own the right roles, delivery becomes smoother, projects complete on time, and clients feel well looked after. 

4. Make numbers visible 

When pressure rises, your feelings can lie to you, but your numbers will always tell the truth. Build a weekly one-page dashboard that covers tickets, project milestones, sales pipeline, client satisfaction, and team capacity. Review it at the same time every week.

When all the numbers are on track, take time to rest. When one number starts to slip, focus on it until it returns to normal. This rhythm keeps your business stable and your mind clear. Leaders who manage from a simple, visible scorecard protect both their profits and their peace of mind. 

5. Plan thinking time 

The most successful MSP owners schedule time to work on the business, not just in it. Create ninety-minute blocks each week to review progress, improve processes, and remove friction. Invite a team leader into one of these sessions and ask them to improve one small step in a key process. Document the change and share it with the wider team. Over time, you will remove dozens of small frustrations that waste hours. Many owners find this habit alone frees up their evenings and restores their balance. 

6. Protect your downtime 

Book your holidays in advance and treat them with the same importance as a major client project. Two weeks before you go, run a readiness drill. Confirm who covers what, check all access and systems, and prepare client communications. When you do this, the team gains confidence, clients feel secure, and you return refreshed and ready to make sharper decisions.

Success without structure eventually damages well-being and client experience. Structure with heart delivers both growth and calm. 

So this week, make it practical. Move one low-value task off your plate. Build one simple dashboard to review each Friday. Schedule one ninety-minute strategy block. Share one clear expectation with a team member and give them space to meet it. 

At The MSP Growth Hub, we have seen these habits transform owners from busy to balanced and unlock real MSP success. If this episode resonated with you, reach out and tell us where growth has started to pinch your time or energy. The team and I can help you install the systems that protect performance and reduce stress. 

You deserve an MSP that serves clients brilliantly, creates opportunities for your people, and gives you the freedom to enjoy the life you are building. That is what true MSP success looks like.

Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.

Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK 

And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. 

OR  

To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE 

Until next time, look after yourself and I’ll catch up with you soon!