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EP269 - How to Supercharge Your MSP by Growing Future Leaders with Julie Hutchison and Ian Luckett

IT Experts Podcast with Ian Luckett

Release Date: 01/25/2026

EP298 - Why Your Summer Holiday is the Ultimate MSP Leadership Test with Ian Luckett show art EP298 - Why Your Summer Holiday is the Ultimate MSP Leadership Test with Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I explain why your summer holiday is the ultimate MSP leadership test. It is that time of year again, when the sun is out, the diary clears a little, and MSP owners either head off on holiday or spend the whole time thinking about it. This episode is not really about holidays at all. It is about what happens to your business when you step away from it, and what that reveals about the leadership you have built.    I ask a simple question early on. Can you truly switch off when you go away, or are you still checking emails by the pool...

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EP297 - How to Use Vendor MDF for MSPs so Everyone Wins with Gemma Telford and Ian Luckett show art EP297 - How to Use Vendor MDF for MSPs so Everyone Wins with Gemma Telford and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Gemma Telford from the Archer Agency to unpack one of the most underused resources available to growing MSPs, vendor Marketing Development Funds, or MDF. With two decades of experience across tech marketing, including roles at Ingram Micro, Sage and Palo Alto Networks, Gemma Telford brings a rare view from both sides of the channel, having worked with vendors, distributors and partners alike.    We open with a wider discussion on why so many MSP owners struggle to embrace marketing in the first place. Many...

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EP296 - Beyond the Money, What Wealth Really Means for MSP Business Owners with Ian Luckett show art EP296 - Beyond the Money, What Wealth Really Means for MSP Business Owners with Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I take a step back from the usual growth tactics and invite you into a conversation about what wealth really means for MSP owners. We are past the midpoint of 2026, and rather than waiting until year end to reflect, I wanted to offer a checkup from the neck up right now, while there is still time to make the second half count.     I talk through the MSP journey many of us recognise. You start in survive, move into drive, then into thrive, and eventually reach arrive, the point where the business works for you rather than the...

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EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett show art EP295 - How Smashing Down Invisible Ceilings in Your MSP Can Help Your Culture Grow with Yvonne Matzk and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I sit down with Yvonne Matzk to explore a subject I rarely get the chance to talk about on this show, the invisible ceilings that hold back talent, culture, and growth inside our businesses. Yvonne Matzk is the founder of Coachere, a coaching and consulting practice supporting leaders and the next generation of talent in the IT industry, and also the founder of the Channel Community, a free network built to help emerging talent find mentoring in a safe and inclusive environment. I loved hearing the story behind her book, Smashing the Class...

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EP294 - The Real Reason your MSP Marketing Didn't Work with Ian Luckett show art EP294 - The Real Reason your MSP Marketing Didn't Work with Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I tackle one of the most common frustrations I hear from MSP owners every single week, the belief that MSP marketing simply does not work. I hear it constantly. Someone has tried an agency, a friend who knows social media, some pay per click, or a few Facebook ads, and each time the results fell flat. The real issue, as I explain, is not the tactic itself. It is the absence of a system that connects every activity back to booked calls and revenue.    I open by challenging you to interrogate your marketing agency with one question,...

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EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion show art EP293 - Intelligent MSP Operations – AI, Automation and Observability at Scale – The MSP Insights Panel Discussion

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, I hosted an MSP Insights Roundtable on AI, automation, and observability at scale, bringing together three brilliant guests, Joe Burns, Fiona Challis, and Nick Horner. What struck me straight away was how all three agreed on one thing before we even got into the detail. AI, automation, and observability only work when you understand your own processes first. Joe walked us through how his MSP, Reformed, built its operational maturity by identifying repetitive tasks, spotting where human error crept in, and asking his team what...

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EP292 - Inside The MSP Growth Hub - May 2026 Intensive Roundup with Stuart Warwick, Julie Hutchison, Peter Williamson and Ian Luckett show art EP292 - Inside The MSP Growth Hub - May 2026 Intensive Roundup with Stuart Warwick, Julie Hutchison, Peter Williamson and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, we take you inside The MSP Growth Hub for a look at what happened during the May 2026 Intensive event. Ian Luckett is joined by his business partner Stuart Warwick and coaches Julie Hutchison and Peter Williamson, each sharing what unfolded across two days dedicated to helping MSP owners build stronger, more capable teams. At the heart of the conversation is MSP team alignment, and why it sits right at the centre of scaling a business with confidence.     Stuart opens by explaining the theory behind the Intensive itself. The MSP...

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EP291 - The Real Lessons Learned from a £500k MSP Ransomware Attack with Ken Roulston & Ian Luckett show art EP291 - The Real Lessons Learned from a £500k MSP Ransomware Attack with Ken Roulston & Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, we share one of the most honest and eye-opening conversations we have ever had about a ransomware attack and the devastating impact it can have on an MSP. Ken Roulston joins me to openly discuss the events that led to a real world cyber incident which ultimately cost more than £500,000, challenged every part of the business, and tested the resilience of the leadership team in ways few business owners ever experience.     This conversation is not designed to create fear. It is designed to create...

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EP290 - The Impact of Self-Awareness on You, Your Team, and Your Business with Mark Stevens, Julie Hutchison, and Ian Luckett show art EP290 - The Impact of Self-Awareness on You, Your Team, and Your Business with Mark Stevens, Julie Hutchison, and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of The IT Experts Podcast, we explore one of the most powerful leadership skills any MSP owner can develop: self-awareness. While many business conversations focus on strategy, sales, systems, and growth, this discussion takes a different path. I am joined by leadership coach Julie Hutchison and Managing Director of Mark1 IT Mark Stevens to unpack how self-awareness impacts you, your team, and ultimately the success of your business.     The conversation begins with Mark sharing his own leadership journey and the challenges...

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EP289 -  Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett show art EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett

IT Experts Podcast with Ian Luckett

In this episode of the IT Experts Podcast, we explore one of the most overlooked opportunities for MSP growth: exhibitions and events. If you have ever invested time and money into a trade show, only to come away wondering whether it was worth it, this conversation with Steve Lloyd is essential listening.     Many MSP owners know they need to get out into the market, meet potential clients, build relationships, and generate fresh opportunities. The challenge is that exhibitions can often feel uncomfortable, especially for technical founders who are far more...

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In this episode of The IT Experts Podcast, I sit down with leadership coach Julie Hutchison to explore what it really takes to supercharge your MSP by growing future leaders from within your existing team. This is a topic that comes up time and time again with MSP owners who want to scale with confidence and stop being the bottleneck in their own business. The conversation is practical, honest, and rooted in what we see working every day inside The MSP Growth Hub. 

  

I speak to many MSP owners who understand that leadership matters, yet feel unsure about what to do once they spot someone with potential. Growing future leaders is not about handing out titles or sending someone on a course and hoping it sticks. It is about creating the right environment where people can step up, build confidence, and perform in a way that supports the direction of the business. 

  

Julie shares insights from the work she has been doing with multiple cohorts of future leaders inside The MSP Growth Hub. One thing becomes clear very quickly. Learning only works when it is applied. Information without implementation leads to frustration. Confidence grows when people are given space to practise, reflect, and talk through the real situations they face inside their MSP each week. 

  

We spend time talking about the role of the business owner in this process. Growing future leaders does not mean stepping away or leaving people to figure it out alone. It means changing how you show up. As owners, we need to be clear on vision, expectations, and outcomes, while allowing future leaders the freedom to find their own way of delivering results. When the outcomes are clear and the guardrails are in place, leaders can act without fear of being micromanaged or overruled. 

  

Another key theme is safety. When someone moves from a technical role into leadership, they are being asked to think and behave differently. They need room to make mistakes, have honest conversations, and understand the impact they have on others. Without a safe environment, confidence drops and progress slows. With the right support, growing future leaders becomes one of the most powerful drivers of performance, communication, and team engagement. 

  

Julie introduces a simple analogy that really resonates. Future leaders need to be at least in the front passenger seat of the business. They understand where the business is going and help navigate the route. When owners constantly grab the wheel or dismiss input, those leaders slowly disengage and retreat. Growing future leaders requires trust, coaching, and a willingness to let go of doing everything your own way. 

  

We also talk about mindset. Leadership is not about creating mini versions of yourself. It is about being clear on outcomes and allowing different styles and approaches to work. When owners focus on results rather than methods, leaders gain confidence and ownership. This shift is essential if your MSP is going to grow beyond your personal capacity. 

  

Communication comes up repeatedly throughout the episode. Julie explains how leadership success often comes down to how conversations are handled. Understanding what drives people, approaching difficult conversations with confidence, and being willing to adjust your own behaviour has a direct impact on performance. When leaders change how they show up, the response from the team changes too. 

  

This episode is a reminder that growing future leaders is one of the most valuable investments you can make as an MSP owner. It reduces pressure, increases resilience, and creates a business that can scale with confidence. With the right structure, support, and mindset, leadership development becomes a strategic advantage rather than a risk. 
 

 

Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy. 

 

Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK 

 

And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery QuizIn just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads. 

OR  

To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE 

Until next time, look after yourself and I’ll catch up with you soon!