219 Be A Showman When Selling In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Release Date: 07/18/2024
235 Being Conversational In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Presenters get this wrong. Avoid creating a barrier between yourself and the audience. Presenters are often elevated on a stage or positioned at the front of the room, surrounded by podiums, slides, lighting, and microphones, all of which can inadvertently distance them from their audience. In Japan, standing above a seated audience requires an apology at the start of the speech, as such positioning implies superiority in a hierarchy-conscious society. Similarly, using a commanding voice or overly formal demeanour can create unnecessary separations. Instead, focus on building rapport and...
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234 Lure Out Their Objections
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Salespeople often hope for straightforward buyers who buy without hesitation. However, reality is rarely so simple, and objections are actually critical to the sales process. When buyers hesitate, it signals interest, as it means they are considering potential issues. If buyers show no interest and raise no questions, that’s a warning sign—they’re not truly engaged. Objections suggest a mental commitment to the purchase, as buyers are naturally cautious and want to resolve potential risks before moving forward. In sales, objections reveal an intent to purchase and can guide us in...
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Stop Rushing About
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Is speed expensive? Constant hustling can lead to large and small errors of judgment. We get so caught up in living 24/7 lifestyles that we start missing big pieces of the success puzzle. People are the key to most businesses, but look at how we treat them. We hit the panic button on a piece of work and make everyone jump through hoops to make sure the deadline is met. We either end the sentence for the person we are speaking with or we cut them off and lunge in with our own preferred words and ideas. Doing more, faster with less, we are constantly hustling to...
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233 Self-Sufficiency When Leading
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
The beauty, weight loss, fashion, and entertainment industries project fantasies of success, often leaving people feeling inadequate. Comparing ourselves to wealthy actors, sports stars, or CEOs can amplify dissatisfaction with our own lives, making us wish we’d been born with better resources, opportunities, or advantages. However, dwelling on these thoughts isn’t productive; we aren’t going to be dealt a different hand in life. While past mistakes, poor choices, or unfavorable circumstances may weigh us down, it’s essential to stop focusing on what we cannot change. Instead, shifting...
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232 Don't Be Flat When Presenting In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
"The good is the enemy of the great" reminds us that competent speakers often fall short of their full potential, delivering presentations that are solid but forgettable. Many presenters lack that extra energy—the metaphorical "ten degrees of heat"—needed to elevate their talk from adequate to impactful. An intelligent, prepared presenter can cover content, address questions, and complete their talk. Yet, without that added intensity, the presentation fades from the audience's memory almost instantly. The issue is usually a lackluster opening. When speakers start speaking at the same level...
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231 Dealing With Objections In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Hearing “no” isn’t easy, especially in sales. It’s a rejection we often react to emotionally, pushing harder in hopes of reversing the answer. However, immediately countering objections is usually ineffective, as this response is driven more by impulse than by strategy. A better approach is to use a “cushion”—a neutral statement that buys a few seconds to regroup and keeps the conversation calm. For example, if a client says, “it’s too expensive,” respond with, “It’s important to have good budget management,” instead of jumping into a justification. This brief pause...
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230 Leadership Visionary In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Visionary leaders are often seen as motivators and guides, but to lead effectively, they must first have a clear vision for themselves. Many people offer sound advice to others while neglecting to apply it in their own lives, which can undermine their credibility as leaders. To be a visionary, one must back their vision with specific goals. Living an “intentional life” is a good starting point; it means choosing to accumulate meaningful experiences instead of drifting aimlessly through life. Before focusing on a corporate vision, individuals should concentrate on their personal vision. If...
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229 Dress Presentation When Presenting In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
The saying goes that there are "lies, damn lies, and statistics," and in the world of presenting, an often misquoted statistic claims that 55% of audience impressions are based on appearance. While this stems from Professor Mehrabian's research at UCLA, it's crucial to understand the context: this percentage applies when the content and delivery of a presentation are incongruent. When a speaker's words don’t match their presentation style, audiences can become distracted, especially in today’s world filled with distractions like smartphones. As speakers, it’s our responsibility to...
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228 Ending Your FY Powerfully In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Salespeople often fall into a rhythm of easing off as the year-end approaches, especially in Japan, where the fiscal year ends in March. This period, leading up to the holiday break, can see a decline in productivity that equates to 8% of the year. To maximize sales, it’s essential to maintain focus and activity through December. One effective strategy is to reach out to existing customers. Even if they are currently utilizing some of our solutions, there are often additional products or services they may not yet have considered. To identify these opportunities, create an Opportunity Matrix,...
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227 Getting Trust In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Leaders often rely on “automatic trust,” stemming from their authority, to gain compliance from team members. However, achieving genuine, “earned trust” is crucial for fostering motivation and commitment within a team. Unlike automatic trust, earned trust develops through consistent, authentic interactions where leaders show integrity in both “talking the talk” and “walking the walk.” Without earned trust, delegation becomes risky, as leaders may feel their team won’t reliably handle tasks, which hampers time management and the team’s growth. Conversely, when trust is high,...
info_outlineTricky area in sales, showmanship. The word has a certain odor about it that reeks of fake, duplicity, con game, spruker, carnival barker, etc. Yet, like storytelling, this is an important part of the sales professional’s repertoire. Clients are card carrying members of the Great Guild Of Skeptics. They are highly doubtful about salespeople’s claims. We need to bring some powerful persuasion techniques to the fore.
This isn’t making up information to snow the buyer or doing a bait and switch, between what they think they are getting and what we actually deliver. This means using our communication skills to highlight the key points that will persuade the buyer, that what we are offering will help them and is in their best interests. What we say has to be true, but we don’t need to say it in a flat, lifeless, mundane or boring way.
Showmanship would involve using persuasive word pictures to draw out the scene.A favourite example of showmanship is the car tyre puncture repair story. This is used to illustrate to salespeople the importance of showmanship, when explaining choices of action versus no-action to clients. Having a need to buy and buying are not always well paired together in the mind of the client. The example of the gas stand is used, where the service attendant notices the front left hand tyre of the car has a slow leak and offers to fix the puncture in 10 minutes. The client refuses the offer, because they are in a hurry and drive off.
The same scenario is used again, but this time the attendant employs some word pictures and showmanship.
So the attendant says:
“Mr. Customer, I notice your front left hand tyre has a slow leak. We can repair that puncture in 10 minutes”.
The client refuses, because they are too busy to spend the ten minutes repairing the leaking tyre. At this point the attendant doesn’t simply let the buyer leave, but says instead:
“Previously, we had another customer here with the same issue – a slow leak in their tyre. Unfortunately they were also too busy to fix it. We saw a report later on the nightly news about a terrible accident.
Apparently that same car tyre blew out while they were on the highway. It caused the car to flip and roll over three times. We saw the tangled mess of what was left of the car from the television station’s helicopter video. It was total tragedy.
The television reporter said the whole family of four, including the two young kids, died in that accident. When we heard that, we all felt really bad, because we didn’t get them to fix the leak when we had the chance.
We could have prevented that accident…. It will take us ten minutes to fix your puncture, let’s do it now, so we will all feel a lot better and safer”
Notice the use of very emotive language to drive home the cost of no action. The tone is subdued but still powerful. We need to be looking for ways in which we can contrast the plus of using our solution, against the minus of doing nothing or using our competitor’s solution.
Think about what you sell and what are some ways you can illustrate to the buyer that there are opportunity costs to not buying from you and buying now. Look for powerful word pictures to draw this out for the buyer. This is showmanship and we must become masters of communicating value to the client.