Executive Commute With Jayson Krause
In Episode #122 of The Executive Commute, Jayson Krause is joined by prioritization expert Jill Urbanoski, owner of Euda Prioritize, to explore why strategy succeeds or fails in the trade-offs leaders make after the plan is set. Jill spent years as a chief of staff to a CEO and sat on an executive team at a large finance organization. That experience gave her a front-row view of how strategy, decision-making, competing priorities, and limited resources collide in real organizations. Her central argument is simple: prioritization is not a list. It is the practice of deciding which good...
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In Episode #121 of The Executive Commute, Jayson Krause is joined by business and enterprise value creation coach Linda Ratner to explore resilience in leadership, life, and business, and why a resilient company cannot depend on the owner carrying everything alone. Linda's path spans emergency-room nursing, entrepreneurship, scaling Impact Urgent Care to seven locations, selling to private equity, and eventually coaching business owners and leadership teams. She explains how triage, staying calm under pressure, setting clear priorities, building accountability, and putting the right...
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In Episode #120 of The Executive Commute, Jayson Krause steps back from four recent conversations to ask one leadership question: what actually changes people? Across discussions with Steve Rice, Dr. Ted Vokes, Chris Foy, and Murray Rodgers, a pattern emerges. Leaders often spend their energy trying to improve behaviour directly, but the stronger lever may be the conditions that shape behaviour in the first place. Jayson revisits Steve Rice's case for human empowerment over human resources and why engagement efforts can miss the deeper relationship between people and their work....
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In Episode #119 of The Executive Commute, Jayson Krause is joined by educator and human flourishing advocate Steve Rice to explore what it means to live, work, and lead from the inside out. Steve shares how his own path moved from achievement, external validation, and a career that did not feel like an authentic fit toward a life centred on calling, purpose, and work as an expression of who he is. He describes the difference between living from the outside in and the inside out, and why fear often remains present when people move toward meaningful growth. The conversation...
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The conversation explores the difference between influence and manipulation, why dark leaders are often drawn to power, how “kiss up, kick down” behaviour can hide for years, and why organizational culture plays such a critical role. Ted also discusses what he calls dark-activated behaviour: people who may begin acting destructively when the culture rewards or tolerates it. In Episode #118 of The Executive Commute, Jayson Krause is joined by industrial-organizational psychologist Dr. Ted Vokes for a deep examination of evil, the dark tetrad, and what dark leadership can look like inside...
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In Episode #117 of The Executive Commute, Jayson Krause is joined by Level 52 coach and facilitator Chris Foy to explore the power of questions and why strong leadership often requires letting go of the need to have every answer. Chris explains the shift many leaders must make after being promoted for their expertise: moving from the person who solves the problem to the leader who creates the conditions for other experts to think, decide, and grow. Questions can build agency, accountability, curiosity, and capability, but only when they come from genuine wonder rather than an attempt to steer...
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In Episode #116 of The Executive Commute, Jayson Krause is joined by Murray Rodgers, author of The Psychedelic CEO, for a conversation about coherence, internal fragmentation, and the inner state leaders carry into every room Murray describes coherence as a state with less conflict between our thoughts, emotions, and actions. It is not simply calmness. It is the ability to stay present, anchored in what feels true, and responsive to what a moment actually requires. Drawing from his own experience of career success, depression, psychedelic work, being fired from a company he founded, and a...
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It’s been a busy summer at Level 52. Rather than publishing our regular August newsletter, we spent the month recording conversations for with leaders, entrepreneurs and coaches who challenged my thinking in unexpected ways. Some conversations confirmed things I believed. Others completely overturned them. This month’s newsletter is a collection of ideas I haven’t been able to shake.
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In Episode #114 of The Executive Commute, Jayson Krause is joined by Cathie Saroka, Level 52 Coach and Facilitator and CEO of Goldray Glass, for a conversation about leading through uncertainty without carrying the weight alone. Cathie has spent decades leading through recessions, business volatility, personal challenges, the pandemic, and constant change. Her experience has taught her that strong leadership in uncertain times is not about projecting certainty or having every answer. It is about building a team that can think, challenge, adapt, and solve problems together. Jayson and Cathie...
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In Episode #113 of The Executive Commute, Jayson Krause is joined by Level 52 coach and facilitator Lara Koretsky for an honest exploration of resilience, adversity, and growth. Resilience is often described as the ability to bounce back or keep pushing when life becomes difficult. Lara challenges that definition. True resilience is not about returning to who you were before adversity or ignoring the toll it has taken. It is the ability to learn, adapt, recover, and create something stronger from the experience. Drawing from profound personal loss, family challenges, burnout,...
info_outlineIn Episode #122 of The Executive Commute, Jayson Krause is joined by prioritization expert Jill Urbanoski, owner of Euda Prioritize, to explore why strategy succeeds or fails in the trade-offs leaders make after the plan is set.
Jill spent years as a chief of staff to a CEO and sat on an executive team at a large finance organization. That experience gave her a front-row view of how strategy, decision-making, competing priorities, and limited resources collide in real organizations. Her central argument is simple: prioritization is not a list. It is the practice of deciding which good thing wins when two good things are in tension.
Jayson and Jill unpack strategy-led prioritization, the role values play in difficult decisions, and Jill's use of "even over" statements to make trade-offs explicit. They also explore psychological safety, decision rights, sunk costs, why stopping work is so difficult, how leaders can prioritize under pressure, and what "disagree and commit" looks like after a decision is made.
The conversation ultimately comes back to execution. A brilliant strategy can still fail when leaders do not have the structures, language, and discipline to make clear trade-offs and communicate them consistently.
Episode timestamps:
00:00 Meet Jill and why prioritization is her focus
01:34 What prioritization really means
03:59 What leaders mistake for prioritization
05:33 Competing priorities across an executive team
06:03 Strategy-led prioritization
10:56 Why prioritization determines strategic success
12:51 Staying adaptable without losing the strategy
15:50 Why smart leaders struggle to prioritize
18:17 Making the implicit explicit
21:15 Psychological safety and hard trade-offs
24:43 How values shape priorities
26:43 The "even over" method
31:06 Sunk costs and knowing when to stop
35:04 Why subtraction matters
37:49 Resolving competing priorities
41:23 Can everything be the number-one priority?
43:52 Prioritizing under pressure and uncertainty
46:02 Deciding what deserves your time and energy
48:08 What to ask before accepting a new commitment
52:03 Applying "even over" to a major transformation
57:38 Prioritization true or false
59:25 Where leadership teams should start
1:00:22 Why consensus is a myth
1:02:29 The worst prioritization advice
1:03:34 Communicating priorities after the decision
1:05:47 What "disagree and commit" actually means
1:07:29 The one prioritization principle to remember
1:08:11 Where to find Jill Urbanoski
Prefer to watch? Find the full video episode of The Executive Commute on the Level 52 Inc. YouTube channel.
Learn more about Jill Urbanoski: https://eudaprioritize.com
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Follow Jayson Krause
LinkedIn: https://www.linkedin.com/in/jayson-krause/