Libsyn Directory

378 - Email Urgency Tactics That Are Costing You Subscriber Trust

Release Date: 04/19/2026

381 - We Need to Talk About Your Customer Winback Flow

Marketing With Laryssa

Klaviyo makes it easy to set up a win back flow. There's a default template ready to go, so most brands turn it on, move on, and assume it's working. And technically it is - it's running. But running and working are two very different things. When I go into a new client's account and look at their win back flow, what I almost always find is something that was set up once, never really thought through, and is running on default settings that nobody ever questioned. The timing is off. The re-entry settings are wrong. The emails are leading with a discount when they should be leading with...

380 - Why I Went All In on Email Marketing (And What Took Me So Long)

Marketing With Laryssa

This month marks 10 years since I officially started Joy Joya. And I've been sitting with that for a while, trying to figure out what I actually want to say about it. There's a version of this episode that writes itself - the highlight reel, the wins, the listicle wrapped up in a bow. I didn't want to do that. What I wanted to do was be honest, because that's more useful. So that's what this episode is. It's the real version - the messy pivot, the gradual realization, the external pressures that made staying put feel untenable, and the thing I kept coming back to through all of it: email. Not...

379 - What Actually Makes a Last Chance Email Work

Marketing With Laryssa

Almost every brand sends last chance emails. End of a sale, final hours of a promotion, last day before something's gone. They're a completely normal part of any email calendar. And yet - we've all been on the receiving end of one that felt off. A little frantic. A little hollow. Like the brand was more stressed about hitting a number than genuinely trying to help you not miss something. The difference between a last chance email that works and one that doesn't usually isn't the format. It's not the countdown timer or the headline size. It goes deeper than that - into the credibility you've...

378 - Email Urgency Tactics That Are Costing You Subscriber Trust

Marketing With Laryssa

There's a lawsuit in the news right now involving a major retailer and their email marketing. I'm not going to weigh in on the legal debate - but it did make me want to talk about something I think gets overlooked when email programs are moving fast. Email is permission-based marketing. Someone gave you their address and said yes, you can communicate with me. That's not a small thing. And it comes with a responsibility that's easy to lose sight of when you're optimizing for clicks and conversions in the moment. Urgency isn't the problem. A sale that genuinely ends, an item that's almost gone,...

377 - Lists vs. Segments: The Email Marketing Mistake That Breaks Your Klaviyo Account Over Time

Marketing With Laryssa

Lists and segments both group people. They both show you a number. They both show up when you're sending emails. So it's easy to assume they're basically the same thing with different names - especially when you're moving fast and just trying to get a campaign out the door. But that assumption is one of the most common structural mistakes I see inside email accounts, and the tricky part is that nothing breaks immediately. Your campaigns still send. Your flows still run. People still get your emails. The damage is quieter than that. What actually happens is that the logic underneath your...

376 - Should You Send Plain Text Emails? When They Work (And When They Don't)

Marketing With Laryssa

Plain text emails can feel almost too simple. No design, no product blocks, no polished layout. So why do they sometimes outperform emails that took way more time to build? A lot of ecommerce brands either dismiss plain text emails as unfinished - or overcorrect and treat them like a silver bullet. The truth is more nuanced than that. Plain text isn't a shortcut. It's a strategic format choice - and when it's used well, it can change how your audience experiences your message entirely. But here's the catch: without design to lean on, your writing has to do all the heavy lifting. And if the...

375 - Is Your Welcome Discount Hurting Your Email Performance?

Marketing With Laryssa

Episode #375 – Is Your Welcome Discount Hurting Your Email Performance? When it comes to growing your email list, most ecommerce brands are focused on one thing: more. More subscribers. More signups. Higher pop-up conversion rates. But what if the way you’re growing your list - especially through your welcome discount - is actually making your email performance worse over time? At first, it can feel like everything is working. Your list is growing quickly, your pop-up is converting, and new subscribers are coming in every day. But underneath that growth, something else might be happening....

374 - The Email Bottleneck That's Quietly Limiting Your Growth

Marketing With Laryssa

Episode #374 - The Email Bottleneck That’s Quietly Limiting Your Growth When ecommerce revenue stalls, the instinct is almost always the same: we need more traffic. More ads. More eyeballs. More list growth. But what if the real problem isn’t how many people are coming in - it’s what happens after they arrive? In this episode, I’m breaking down the email bottleneck that quietly limits growth for so many online stores - and why adding more traffic on top of a weak system only makes the problem bigger. Because if your email ecosystem isn’t built to convert, recover, and retain,...

373 - Why Your Email Campaigns Might All Sound the Same

Marketing With Laryssa

Episode #373 – Why Your Email Campaigns Might All Sound the Same Seasonal themes can make your email marketing feel cohesive and intentional - but lean too hard into one, and suddenly every email starts sounding the same. If you’ve ever planned a month of campaigns around a theme like Spring Refresh, Holiday Sparkle, or New Year Energy, you know how helpful it can feel at first. Themes give your calendar structure and make creative planning easier. But there’s a hidden trap. When the theme quietly becomes the strategy, your messaging can start to feel repetitive, vague, and less...

372 - Why Your Abandoned Cart Flow Won’t Recover Every Sale

Marketing With Laryssa

Episode #372 – Why Your Abandoned Cart Flow Won’t Recover Every Sale Cart abandonment automations are powerful - but they’re not a magic net that catches every abandoned cart you see in Shopify. If you’ve ever opened your Shopify analytics, seen a huge list of abandoned carts, and thought “Why aren’t we getting all of these sales back?” - this episode will reset your expectations fast. Because here’s the truth: an abandoned cart is not the same thing as a lost sale. In this episode, I explain what cart abandonment actually represents, why recovery rates are naturally lower than...

More Episodes

Email is permission-based marketing. Someone gave you their address and said yes, you can communicate with me. That's not a small thing. And it comes with a responsibility that's easy to lose sight of when you're optimizing for clicks and conversions in the moment.

Urgency isn't the problem. A sale that genuinely ends, an item that's almost gone, a seasonal moment that isn't coming back - that's real urgency, and communicating it clearly is good marketing. The problem is when urgency became so effective, and email became such a volume game, that it started getting used as a default. Not because there was something real to communicate, but because it moves people.

And somewhere along the way, the subject line stopped reflecting reality - and started creating it.

Most brands, when they audit their own emails honestly, find more manufactured urgency than they realized. And the cost isn't just legal. It's the slow erosion of the trust your whole email program runs on.

In this episode, I break down the difference between urgency that's earned and urgency that's manufactured, why it matters more than most brands realize, and two practical things you can do right now to start thinking about your email program as a trust-building tool - not just a revenue lever.

✨ In this episode, you'll learn:

What the Ulta lawsuit is actually about - and why it's worth paying attention to even if you're a small brand
Why manufactured urgency became so common in email marketing (and why that doesn't make it okay)
The difference between urgency that's earned vs. urgency that just borrows against your audience's trust
How to think about every email you send as either a deposit or a withdrawal in your subscriber relationship
Why the trust problem isn't new - even if the legal risk is
How a promotional calendar stacked with rolling, overlapping sales is quietly training your audience not to respond
Two practical steps to audit your own urgency habits and start building a more sustainable email program

When your subscribers learn that your deadlines are real, you don't have to manufacture the pressure. The pressure's already there - because you've built a track record of meaning what you say.

Work with Joy Joya: https://joyjoya.com

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