387 - Where Your Email Marketing Welcome Flow Is Leaking Revenue
Release Date: 06/21/2026
391 - Is It Time to Upgrade Your Text Message Marketing? An Honest Look at SMS vs RCS
Marketing With Laryssa
Every SMS marketing platform is pushing something called RCS right now, telling you it's the future of texting your customers. And the upgrade is real - but the pitch is leaving out a few things worth knowing before you make any decisions. RCS, which stands for Rich Communication Services, isn't actually new technology. It was standardized back in 2007. The reason everyone is suddenly talking about it in 2026 is that Apple only added support for it in iOS 18, which came out in fall 2024. Once iPhone users were covered, rich messaging across both major platforms became possible for the first...
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390 - Ecomm Entrepreneur Julie Cole Has Been Building Her Email List for 23 Years - Here's What She Knows
Marketing With Laryssa
390Julie Cole said something in our conversation that I haven't stopped thinking about. Social media, content, followers - all of it can disappear tomorrow. The only thing she actually owns is her email list. Julie is the co-founder of Mabel's Labels, the brand behind those indestructible labels you've seen on kids' water bottles and lunchboxes - the ones that survive the dishwasher, the microwave, and everything in between. She started the company 23 years ago in her sister's basement with three co-founders, none of them technical, trading a foosball table for their first website. It's since...
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389 - I Tested Klaviyo's New AI Tool - Here's What You Actually Need to Know
Marketing With Laryssa
Klaviyo has been rolling out something called Composer in beta - an AI agent that promises to build entire marketing campaigns from a single prompt. Audience, copy, design, segmentation, all of it. The promise is impressive. So I got access on a real client account and tested it myself. And my honest take is more nuanced than the hype - and more useful than the skeptics would have you believe. The short version: Composer is less an autonomous agent and more a really well-informed assistant. It knows your account data better than any outside AI tool could. It just still needs you. Where it...
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388 - Can You Actually Trust Your Email Marketing Numbers?
Marketing With Laryssa
$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But what's actually happening is something every ecommerce brand sending marketing emails needs to understand. Those two tools aren't giving you different answers because one of them is wrong. They're giving you different answers because they're asking completely different questions. Klaviyo is asking how much did the...
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387 - Where Your Email Marketing Welcome Flow Is Leaking Revenue
Marketing With Laryssa
The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the timing just pushed them over the edge. The rest of your welcome series exists for everyone who wasn't ready yet - the people who need more trust, more context, more touchpoints - and that group is...
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386 - More Segments, More Problems: Rethinking Email Segmentation
Marketing With Laryssa
Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around it is almost always one-directional: more segments, more targeting, more personalization. And at a certain point, that stops being true. I see brands build 12, 20, who even knows how many segments - and end up spending more time managing those segments than actually sending good campaigns. The result is a...
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385 - What Actually Makes an Email Marketing CTA Work (And Why Simple Wins Every Time)
Marketing With Laryssa
The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" slapped on every button, same wording across every email, no thought given to whether it's actually doing its job. Or it's wildly overthought - someone spent 20 minutes trying to make the button sound clever and ended up with copy that nobody instantly understands. Both are a problem. And the fix is simpler than most...
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384 - The Email Marketing Popup Audit You Probably Haven't Done
Marketing With Laryssa
Popups have a reputation. We've all landed on a site, barely had a second to look around, and been hit with a full-screen form asking for an email address before we even know what the brand sells. That's not a popup problem - that's a strategy problem. A well-timed, well-designed popup is one of the most effective list growth tools an ecommerce brand has. Avoiding them because you don't want to seem pushy doesn't make your site feel more premium - it just means fewer people are entering your email ecosystem every single day. But here's the question I want to ask if you already have one: when...
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383 - Your Klaviyo Account Might Need a Domain Warmup Right Now
Marketing With Laryssa
Most brands have heard of domain warmup. When you're setting up a new Klaviyo account, you don't just blast your entire list on day one - you start small, build gradually, and let inbox providers get to know you as a sender. That part tends to make sense to people. What doesn't get talked about nearly enough is what comes after that. Warmup isn't a one-time thing you do at the beginning and then forget about. It's a tool you can come back to - and for a lot of brands, it's something their account needs right now and they don't even know it. If your open rates have been sliding for months, if...
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382 - Your Email List Number Is Lying to You (And It's Costing You Money)
Marketing With Laryssa
A big email list feels like proof of something. Momentum. Years of work finally paying off. And that number sitting at the top of your Klaviyo dashboard can feel like a badge of honor - especially when you remember all the pop-up forms, giveaways, collaborations, and events that built it. But what if that number is giving you a completely false picture of how many people actually want to hear from you? I recently started working with a skincare brand that had built their list to 45,000 subscribers. On paper, that's genuinely impressive. When we got into the account, the real engaged audience...
info_outlineThe moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done.
That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the timing just pushed them over the edge. The rest of your welcome series exists for everyone who wasn't ready yet - the people who need more trust, more context, more touchpoints - and that group is typically the majority.
But length is just one piece of it. The deeper issue is what's actually inside those emails. A welcome flow that feels like it could have come from any brand in any industry isn't going to convert. Static product blocks that haven't been updated since the flow was built aren't giving new subscribers an accurate picture of who you are. And treating someone who already purchased the exact same way as someone who's never bought a thing is leaving revenue on the table every single day.
You already paid to get these subscribers - through paid ads, organic content, collaborations, or years of showing up. The welcome flow is where that investment either pays off or gets wasted.
In this episode, I walk through the specific places welcome flows leak revenue, what to do about each one, and why getting this right isn't starting from scratch - it's making sure the work you've already done actually converts.
✨ In this episode, you'll learn:
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Why the welcome window is your highest attention moment - and how most brands squander it
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Why 4 emails is the minimum for a welcome flow and 5-7 is optimal
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What every email in the sequence needs to do - and why more discount reminders isn't the answer
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The most common welcome flow problem: emails that feel like they could come from any brand
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How personalization from your pop-up can meaningfully change how the welcome series performs
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Why dynamic content is one of the easiest wins in any welcome flow - and why most brands overlook it
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What happens when a welcome flow hasn't been touched since it was built and the brand has completely evolved
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The revenue leak that comes from treating first-time purchasers and non-purchasers exactly the same
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How to think about whether buyers should exit the flow or stay in with adjusted content
The welcome flow is where your subscriber acquisition investment either pays off or gets wasted. Getting it right is worth the effort.
Work with Joy Joya: https://joyjoya.com