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1132. Lead & Grow a Business That Supports Your Lifestyle with Stella Odogwu

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 05/26/2025

1155. Why We Flipped Our High-Ticket Sales Strategy (& How You Can, Too!) show art 1155. Why We Flipped Our High-Ticket Sales Strategy (& How You Can, Too!)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly shares why she completely overhauled her high-ticket sales strategy and how her new model is creating faster growth, higher profits, and more predictability for her business and clients. If you’ve been stuck running costly consultations, unpredictable high-ticket launches, or struggling to scale your services sustainably, this episode walks you through the strategic shift you need to make to succeed in this market. Kelly breaks down the power of trust-building offers, and why moving from external sales to internal upgrades is the smartest...

info_outline 1154. How to Maximize Revenue Without Adding More Clients show art 1154. How to Maximize Revenue Without Adding More Clients

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly shares why the biggest growth opportunity in your business isn’t new leads, it’s your existing clients. If you’ve been relying on cold traffic and front-end funnels to scale, you may be overlooking millions in untapped revenue. Kelly breaks down the difference between traditional outside sales vs. inside sales, explains the rise of the Trust Building Offer, and teaches how to shift your sales strategy to create sustainable back-end revenue generation with a leaner, more profitable team. Plus, she shares the exact structure of her upsell...

info_outline 1153. The Power of Making 100 Courageous Decisions: A Challenge for the Business Leader in You show art 1153. The Power of Making 100 Courageous Decisions: A Challenge for the Business Leader in You

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this powerful episode of The Kelly Roach Show, Kelly delivers a direct, honest call-to-action for business owners navigating difficult seasons of contraction, confusion, or chaos. If it feels like the things that once worked in your business no longer do, you’re not alone. But, you are being called to lead differently. Kelly talks about what it takes to be a "four season CEO," and shares how pruning, simplifying, and returning to the fundamentals are the keys to rebuilding momentum in uncertain times. She also offers a bold challenge: making 100 courageous decisions in short order to...

info_outline 1152. Why I’m Building My Second 8-Figure Business Differently (And What That Means for You) show art 1152. Why I’m Building My Second 8-Figure Business Differently (And What That Means for You)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time). After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom. This episode breaks down how Kelly made the decision to pivot,...

info_outline 1151. The Rise of the Trust Building Offer: Why Disruption is Your Greatest Opportunity show art 1151. The Rise of the Trust Building Offer: Why Disruption is Your Greatest Opportunity

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage. Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership. She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing...

info_outline 1150. Maintaining Longevity as a Business Owner (Even During Burnout, Transition, and Reinvention). show art 1150. Maintaining Longevity as a Business Owner (Even During Burnout, Transition, and Reinvention).

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly gets real about what it actually takes to maintain longevity as an entrepreneur and thought leader - no matter what you're going through.  Kelly shares personal stories from her own leadership journey, breaks down the operational and emotional shifts required to stay consistent, and offers strategic steps to future-proof your visibility and delivery even when life hits hard. Whether you're facing a creative slump, going through personal challenges, or navigating a reinvention season in your business, this episode gives you the tools to keep...

info_outline 1149. When Burnout Signals It's Time for a Business Model Revolution show art 1149. When Burnout Signals It's Time for a Business Model Revolution

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout.  What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly’s live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her...

info_outline 1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free) show art 1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and...

info_outline 1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests) show art 1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition. If you're ready to make your show more strategic, this episode is a must-listen. ...

info_outline 1144. How to Multiply Your On-Camera Sales in a Trust Recession show art 1144. How to Multiply Your On-Camera Sales in a Trust Recession

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode...

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More Episodes

What does it really take to scale a mission-driven business to multi-seven figures – while homeschooling your kids and honoring your values?

In this special case study episode of The Kelly Roach Show, Kelly’s strategist Khairy Varre interviews Stella Odugu, founder of Intelle Coaching Solutions. Stella candidly shares how she grew from giving free career advice after work to leading a powerhouse executive coaching business serving hundreds of women leaders climbing the corporate ladder.

You’ll hear the behind-the-scenes of how Stella went from a $50K side hustle to one of the top clients in our Legacy Leaders Mastermind – and how she built a business model around her family, faith, and long-term vision.

If you’re feeling stuck at your current revenue level or trying to figure out how to scale sustainably, this conversation is full of gold.

What You’ll Learn in This Episode:

  • How Stella built a business that supports her lifestyle, not the other way around

  • The exact mindset and offer tweaks that helped her go from zero webinar conversions to 30+ successful live launches

  • Why timeless principles—not trendy tactics—were the foundation of her scale

  • The 4 R’s (renewals, referrals, reactivations, and retention) that became her secret growth engines

  • How to build a team you can trust—even when hiring feels overwhelming

  • Why your zone of genius must drive your business model (and how to protect it)

  • The power of CEO consulting to create custom, stage-of-life-specific strategy

  • Why “choose your hard” might be the best business advice you hear today

Timestamps:


2:30 – Stella’s full circle moment: from client to powerhouse leader
6:12 – How executive coaching found her (not the other way around)
10:45 – From $50K side hustle to multi-7-figure brand
13:20 – First shifts: pricing, offer creation, and live launching
17:55 – Launching during COVID: why leaning in changed everything
21:33 – The unexpected growth levers: renewals, referrals, and reactivations
25:04 – Hiring, leading, and training a team you can trust
30:42 – Why thought partnership was Stella’s ultimate growth catalyst
36:10 – Designing your business around your values and family
41:20 – Big surprise wins from working with the consulting team
46:00 – What to consider before booking your CEO consulting call

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.