1155. Why We Flipped Our High-Ticket Sales Strategy (& How You Can, Too!)
Release Date: 07/31/2025
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30...
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With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last? In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves. This conversation will help you rethink how you design, deliver, and scale your programs. Timestamps: 0:24 – The ultimate goal of every service-based business 2:05 – The first key: specialization and becoming a category leader 4:17 – The second key: building stronger community in the age...
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In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales...
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If you’ve ever felt the pressure of being “left behind” because you’re not jumping on every new trend, tool, or AI breakthrough — this episode is for you. In this episode, Kelly shares why the most powerful, profitable business strategies are often the most timeless, and how chasing every new tactic can actually stall your growth. In this conversation, you’ll learn: Why trusting your own intuition in business is more important than ever. The psychological trap of feeling “behind” — and how it sabotages entrepreneurs. How to filter trend-based noise so you can focus on...
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In this episode of The Kelly Roach Show, Kelly breaks down the exact framework she and her clients are using to scale faster and easier than ever — even in today’s challenging market. ou’ll learn the 3 strategic levers to grow your business without always needing new customers, and how to implement the front-end trust builder, mid-tier accelerator, and back-end upsell machine into your ecosystem for predictable, profitable growth. Timestamps: 1:06: What an upsell machine actually is – and how established companies use this structure 2:23: The 3 ways to grow a business: new...
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If you feel stuck in your business, constantly reinventing yourself or your offers and still not gaining traction, this episode is for you. Kelly breaks down the critical distinction between iterating and pivoting — and why knowing the difference could be the key to collapsing time and multiplying your results in today’s market. You’ll learn: Why most entrepreneurs are unknowingly sabotaging their growth How to simplify your focus and amplify your results Why consistency + frequency is the real formula for scale TIMESTAMPS: 2:30 – How complexity diluted Kelly’s business...
info_outlineIn this episode of The Kelly Roach Show, Kelly shares why she completely overhauled her high-ticket sales strategy and how her new model is creating faster growth, higher profits, and more predictability for her business and clients.
If you’ve been stuck running costly consultations, unpredictable high-ticket launches, or struggling to scale your services sustainably, this episode walks you through the strategic shift you need to make to succeed in this market.
Kelly breaks down the power of trust-building offers, and why moving from external sales to internal upgrades is the smartest way to grow in 2025.
Timestamps:
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2:00 — The evolution of Kelly’s $30K+ entry point model
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3:00 — The untapped demand hiding in your current customer base
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5:30 — Why selling high-ticket INTERNALLY is your fastest path to scale
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6:45 — The cost of consult calls vs. warm internal upsells
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7:55 — Real client results
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11:00 — How trust-builders set up backend concierge sales
Resources:
- Register for Kelly's FREE masterclass on how to accelerate your sales using the Trust Building Offer model: https://go.virtualbusinessschool.com/dailysales?am_id=kelly3943
- Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo
- Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs
- Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/