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1170. What’s Working Now to Sell Your Trust-Building Offers

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 09/22/2025

1170. What’s Working Now to Sell Your Trust-Building Offers show art 1170. What’s Working Now to Sell Your Trust-Building Offers

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs. In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads. You’ll learn: Why trust-building offers actually make it easier to sell high-ticket. How to turn your newsletter + email list...

info_outline 1169. Stop Overthinking: Build Confidence and Cash in During Uncertain Times show art 1169. Stop Overthinking: Build Confidence and Cash in During Uncertain Times

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today’s episode of The Kelly Roach Show, Kelly digs into one of the biggest traps entrepreneurs are falling into right now: overthinking. With rapid market changes, even seasoned CEOs are second-guessing themselves.  Kelly breaks down how to stop overthinking, start trusting yourself again, and rebuild confidence through action. Because confidence doesn’t come before action—it comes from action. Timestamps 0:06 – Why even successful entrepreneurs lose confidence 0:20 – Action > evidence > confidence: the unshakable formula for growth 1:30 – Why confidence...

info_outline 1168. Client Partnerships: The Fastest Way to Double Your Growth show art 1168. Client Partnerships: The Fastest Way to Double Your Growth

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

One of the most overlooked growth strategies in today’s market is hiding in plain sight: your existing clients. In this episode of The Kelly Roach Show, Kelly shares how to leverage an “Inner Circle" client partnership strategy to double, triple, or even quadruple your growth without adding more complexity to your business. You’ll learn how to transform your happiest clients into your biggest growth engine by creating exclusive partnership opportunities that drive referrals, deepen relationships, and expand your reach. Whether you run a membership, coaching program, or consulting...

info_outline 1167. Using Feedback Loops to Create Instant Offers That CONVERT! show art 1167. Using Feedback Loops to Create Instant Offers That CONVERT!

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

The fastest path to sales doesn’t always require launches, campaigns, or sales pages. In fact, your biggest growth lever may be hiding in plain sight: feedback loops. In this episode of The Kelly Roach Show, Kelly shares how to create simple yet powerful feedback loops with your clients, team, prospects, and market so you can turn insights into instant offers that sell right away. From monetizing event sponsorships to closing gaps in your daily sales system, this episode will show you how to leverage real-time feedback to increase conversions, grow revenue, and futureproof your business....

info_outline 1166. Discerning God’s Path for Your Business show art 1166. Discerning God’s Path for Your Business

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

The past few years have brought massive change, disruption, and transformation in both life and business. Many entrepreneurs are standing at a crossroads, asking: what is the right path for me in this next era? In this episode of The Kelly Roach Show, Kelly shares insights from a Legacy Leaders mastermind conversation about making aligned business decisions rooted in discernment, not comparison. She unpacks how to balance ambition with peace, prune and simplify when necessary, and lean into God’s guidance as the ultimate compass for your entrepreneurial journey. You’ll learn why bigger...

info_outline 1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead) show art 1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30...

info_outline 1164. Timeless Sales Principles That Will Grow Your Business in Any Economy show art 1164. Timeless Sales Principles That Will Grow Your Business in Any Economy

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now. You’ll learn: How to shift from chasing leads to cultivating relationships with best buyers The critical role of retention, renewals, reactivations, and referrals in sustainable growth How to grow market share with current clients instead of constantly relying on new acquisition These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re...

info_outline 1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach show art 1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome. If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you. Timestamps: 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family 10:07: Favorite homeschool classes...

info_outline 1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable) show art 1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last? In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves. This conversation will help you rethink how you design, deliver, and scale your programs. Timestamps: 0:24 – The ultimate goal of every service-based business 2:05 – The first key: specialization and becoming a category leader 4:17 – The second key: building stronger community in the age...

info_outline 1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi show art 1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales...

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More Episodes

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.

In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.

You’ll learn:

  • Why trust-building offers actually make it easier to sell high-ticket.

  • How to turn your newsletter + email list into your #1 salesperson.

  • Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.

  • How to use social media and one-word marketing to generate daily sales.

Timestamps

  • 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.

  • 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession.

  • 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales. 

  • 8:46 – 10:30 Kelly’s 2026 plan

  • 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.

  • 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.

  • 19:21 – 22:15 The new LIGHT launch model

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