Is Your MSP Marketing Working as Hard as You Are?
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Release Date: 04/14/2025
Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume it’s about replacing jobs or overhauling everything at once. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team. Why avoiding automation is costing you time, money, and top talent Where to start automating (without a dev team or big budget) Simple wins you can implement...
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Let’s be honest. Selling cybersecurity to small business clients can feel awkward. You know they need it. You know they’re vulnerable. But the minute you bring it up, they think you’re just trying to upsell them on some overpriced "maybe" service. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, breaks down how to change that. Why clients don’t see the value of cybersecurity How to talk about security without fear tactics Real-world stories, practical messaging tips, and smart positioning Ways to build trust with your clients while growing...
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If you’re an MSP owner who’s ever thought, “We need more leads, but I don’t have time to figure out what’s working,” this episode of Know Grow Scale is for you. Host Laura Johns gets real about why most MSPs struggle with marketing—and how trying to DIY it, outsource it, or explain your business to someone who doesn’t “get” tech just leads to frustration and wasted time. Sound familiar? In this episode, Laura introduces something brand new that she and her team at The Business Growers have been building behind the scenes: YourMSPMarketing.com. It’s a fully...
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In this episode, Laura sits down with Mark Loveys, CEO of Datagate, to talk about something most MSPs don’t think about until it becomes a problem — billing. Mark shares how Datagate makes telecom billing easier by integrating directly with the tools MSPs already use. The goal is simple. Help MSPs bill everything in one place, under their own brand, and eliminate the back-office headaches that slow down growth. You’ll hear: How Datagate got its start and found product-market fit early on Why unifying billing helps MSPs grow faster and keep customers longer What separates the MSPs...
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Welcome to another episode of The Know, Grow, Scale Podcast with your host, Laura Johns, founder and CEO of The Business Growers. Whether you're just getting started or scaling an established business, this episode brings you three practical, experience-driven tips that every entrepreneur needs in 2025. From defining what your business stands for to building the right team and finding your niche, these insights are rooted in real-world lessons that can help you avoid common pitfalls and accelerate your growth. In this episode, you’ll learn how to: Define your core values and use them to...
info_outlineKnow, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation. Here’s the truth. Old-school advice like “build a great website and the leads will come” doesn’t work anymore. If your marketing isn’t building trust, educating your audience, and positioning you as the expert, it’s falling flat. In this episode, you’ll learn: Why traditional marketing tactics...
info_outlineKnow, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You’ll...
info_outlineKnow, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer’s journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that’s clear, actionable, and...
info_outlineKnow, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I’ll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesn’t have to be complicated, but many MSP owners waste time on strategies that don’t work. In this episode, I’ll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. You’ll walk away with clear actions that can make a difference in your...
info_outlineKnow, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs
Is your MSP leaving money on the table? In this episode of the Know, Grow, Scale Podcast, Laura Johns analyzes 100 lost proposals to reveal the shocking reasons why MSPs lose deals. Discover the critical mistakes that cost MSPs thousands in lost revenue. Laura breaks down common pitfalls in proposals, pricing, and presentations, giving you the insights to win more deals and boost your bottom line. Learn how to avoid these costly errors and finally achieve the growth you deserve. ➡️ Identify the top 3 proposal red flags that instantly turn off prospects. ➡️ Craft compelling proposals...
info_outlineRunning an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting?
In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item.
You’ll learn:
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Why website traffic doesn’t always equal leads, and what to focus on instead
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How to show up in the places your prospects are already searching
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What makes messaging memorable and unique in a sea of sameness
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Simple strategies to build marketing consistency without burnout
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How to test and adapt your strategy for better ROI
💡 If you’ve been putting in long hours but still feel like your marketing isn’t pulling its weight, this episode is your wake-up call.
👉 Subscribe to Know Grow Scale for more practical insights that help you market smarter, not harder.
About The Business Growers
Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.