Selling Life Insurance: The Importance of Process in Sales
Life Insurance Academy Podcast
Release Date: 04/16/2025
Life Insurance Academy Podcast
Objections aren’t roadblocks—they’re signals. In this episode of the Life Insurance Academy Podcast, we unpack the root causes behind common objections so you can stop fighting surface-level pushback and start solving what’s really going on. What you’ll learn The 5 root causes behind objections: Risk, Trust, Value, Urgency, Understanding How to “read the room” and hear the feelings behind the words Why “too expensive” is a value perception problem—not a price problem Simple reframes for “send it in the mail” and “now’s not a good time” How to build...
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From $9/hour jobs and two kids before 20… to leading a team writing 111 apps in a month. 🎙️ In this Life Insurance Academy episode, Chris sits down with Kaitlynn “KB” Barber (Orlando, FL)—a young mom turned powerhouse agency builder—to unpack belief, integrity-in-self, and the practical path from “stuck” to six figures (and beyond) in life insurance. What you’ll learn How KB reframed her worth and built confidence before the money showed up The “free” habits (grace, meditation, mindset) that move revenue Why she chose Final Expense (paid-on-issue, high-demand,...
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In today’s episode, Roger and Chris break down one of the most overlooked sales superpowers that can help you close more deals, serve more people, and make more money—and it’s not a new script or a magic phrase. 👉 The secret? Active listening. You’ll hear real stories from the field—including examples of agents missing opportunities by rushing through scripts—and discover how empathy, curiosity, and intentional communication can radically transform your conversations. What you’ll learn in this episode: Why listening is often more powerful than talking in sales The...
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How do new agents go from writing zero apps to 30 apps in a single week? In this episode of the Life Insurance Academy Podcast, Chris and Zach break down the real stories behind agents who are finding success at our telesales BootCamps. You’ll hear about: ✅ Brian Jackson’s $24,000 week and 30 apps written ✅ A new agent who went from 0 to 9 apps after choosing not to quit ✅ Why expectations, belief, and process matter more than shortcuts ✅ The difference between selling features vs. feelings ✅ Why BootCamps accelerate growth (but don’t replace hard work) There are no shortcuts...
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Are you struggling to confidently talk about money with final expense clients—especially those on a fixed income? In this episode of the Life Insurance Academy Podcast, we break down how to approach pricing conversations with empathy, build trust, and guide clients to make the right decision for their families. 💡 What You’ll Learn in This Episode: How to understand your client’s financial perspective without judgment Why “I can’t afford it” often isn’t about the money—and how to respond The secret to humanizing the sales process and creating lasting trust How to...
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If you're stepping into the world of telesales and life insurance, there are a few things you need to know. This business has the power to change your life and the lives of the families you serve—but success doesn’t come with shortcuts. In this episode of the Life Insurance Academy Podcast, we break down what it really takes to win in telesales: ✅ Stick to a Proven Script – Don’t reinvent the wheel. Follow what works and trust the process. ✅ Control the Conversation – You are the guide, the expert clients are looking for. Lead with confidence. ✅ Use Instant Issue Products –...
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Mastering the First 5 Minutes of Your Telesales Call Could Make or Break Your Sale! In this telesales-specific episode, Roger and Zach break down the most crucial part of the call—the first five minutes. Whether you're transitioning from field sales or just starting your telesales journey, this episode is packed with insights to help you win early and often. 🧠What You’ll Learn in This Episode: • Why most agents lose sales in the first 30 seconds • How to manage tone, pace, and presence to earn trust • The “Calm, Clear, Curious” framework • Proven language patterns to...
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Welcome back to the Life Insurance Academy Podcast! In this episode, Roger and Chris dive deep into one of the biggest invisible barriers keeping agents from closing more sales: a lack of confidence. Whether you're fresh off your licensing exam or years into the field, if you're struggling with posture, presence, or persuasion—this one’s for you. 🧠Learn why confidence isn’t just about having swagger (though Chris does demonstrate a pretty solid “Stayin’ Alive” walk 🕺)... 💡 Discover the four key ways to close the confidence gap in your sales conversations. 🛠️...
info_outlineIn this episode, Zach and Chris break down one of the most critical yet overlooked factors in telesales success: sales structure. Whether you're new to the industry or a seasoned agent struggling to stay consistent, this conversation will give you a crystal-clear path to better results.
🔥 You'll learn:
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Why belief is the foundation of every sale
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How to establish trust and credibility that actually sticks
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The importance of letting your client discover the stakes for themselves
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How to avoid the number one mistake agents make when quoting prices
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The exact moment you should recommend a solution—and why it's later than you think
đź‘• PLUS: If you catch the Easter egg from the last episode and drop it in the comments, you'll get an official LIA T-shirt!
👉 Want to master this sales process and close more business over the phone? Join the waitlist for our next Telesales BootCamp here: https://shop.lifeinsuranceacademy.org/telesales-waitlist
👇 Drop your thoughts, takeaways, or “aha!” moments in the comments—your feedback fuels our content and community!
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