How to Sell Life Insurance: Clark Stanley’s Framework: $100K and 71 Applications in Less Than a Month

What would happen if you actually bet on yourself for one month?

In this episode of the Life Insurance Academy Podcast, Roger sits down with Clark Stanley of Anchor Point – a brand-new dad and former corporate sales manager who just wrapped up the biggest month of his life:

• $101,000 in final expense AP

• 71 applications

• 25 days

• All while still making time for faith, family, and community
  
  

But this conversation isn’t just about big numbers. It’s about the Principled Sales Process, the power of framework over scripts, and how the right community can completely change your life and your family’s future. Clark embraced the Life Insurance Academy system, coaching, and became one of our best students. We watched him steadily grow his game from a struggling start to an industry top producer in less than 12 months.  

In this episode, you’ll hear:

• How Clark went from a safe corporate job with a newborn at home…
  to betting on himself and going all-in on life insurance

• Why his first few months were full of chargebacks, self-doubt, and “just trying to write anything”

• The principled sales framework that helped him:

• Stop chasing “perfect scripts”

• Find his own voice

• Raise his placement and persistency

• The story of Miss Shirley, an 86-year-old client whose day-one coverage paid out just days after Clark wrote the policy

• How one persistently called lead turned into more coverage and $200+/mo in savings for a family

• Why mindset, consistency, and community mattered more than any lead vendor or contract

• The real math behind:

• Leads (Caboom Leads)

• Investment (~347 leads)

• 12+ hour days

• 100k in a holiday month

• How Clark balances building a team, being a husband and dad, and staying in the trenches producing
  
  

You’ll also hear Clark shout out the people and organizations that shaped his journey:
True Wealth (Mike & Jalen), Lasting Mark, Dana Nesen, Elvir Bazdarevic, Anchor Point, his brother Jack, his parents, and his faith in Jesus.

If you’re a new or struggling agent, or someone sitting in a corporate job wondering if there’s more – this episode will challenge your beliefs, your goals, and your excuses.

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🔔 If you’re an agent, don’t miss:

• Live training & bootcamps: https://lifeinsuranceacademy.org/bootcamps/

• Learn the principled sales framework: https://lifeinsuranceacademy.org/

• Connect with our community: https://lifeinsuranceacademy.org/enroll/

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👉 Connect with Clark:

• YouTube: Life with Clark Stanley

• Email: [e-mail]

• Instagram: @clarkstanley_    @theanchorpointgroup

If this episode encouraged you, drop a comment with your next big goal and share this with another agent who needs to hear it.