Libsyn Directory

From Funnels to Freedom: Why Personalized Diagnostics Are the Future of Business Growth withMaeve Ferguson

Your Passion, Purpose and Personal Brand

Release Date: 12/23/2025

The System Isn’t Failing: It’s Breaking Open (And You’re Right on Time) with Lisa McGuire

Your Passion, Purpose and Personal Brand

There’s a deeper shift happening under the chaos. It's one that most people can feel in their bones but don’t yet have words for. If you’ve been feeling disoriented, “successfully stuck,” or strangely calm in the middle of all the noise, this episode is for you. In this solo episode, we name what many are sensing: the systems around us aren’t just failing. They’re breaking open. And that’s not a problem… it’s a purpose. Lisa McGuire guides you through the unseen transformation beneath today’s uncertainty - a breakdown that’s clearing the path for a new way of leading,...

The Exhaustion You Can’t Name (But Feel Every Day) with Lisa McGuire

Your Passion, Purpose and Personal Brand

Have you ever felt exhausted, not because of overwork, but because of over-managing how you're perceived? This solo episode is not just a reflection. It's a reckoning. In one of the most real straight-talking episodes of Your Passion, Purpose and Personal Brand, Lisa explores the unseen exhaustion that comes from performing who we think we need to be. Whether it’s showing up in business, family roles, or social settings, the constant need to curate ourselves for others can leave us quietly depleted. Lisa shares raw, personal stories, from the lessons she learned as the eldest daughter to...

Take Off the Mask: Building a Life You Don't Have to Hide From with Jake Brown

Your Passion, Purpose and Personal Brand

What if the version of you the world applauds… is the one that’s quietly breaking you? This episode of Your Passion, Purpose, and Personal Brand is sure to stick with you. Lisa McGuire invites business coach and former agency leader Jake Brown, into a conversation that names something many of us have lived for far too long: The exhaustion of pretending. The fear of being “found out.” The cost of crafting a life that looks good, but doesn’t feel like you. Jake spent 20+ years building agencies, collecting accolades, and performing success; all while hiding his ADHD,...

From Stuck to Seen: How to Finally Share Your Voice Without the Overwhelm with Cheryl Tan

Your Passion, Purpose and Personal Brand

Have you ever felt that quiet tug? It feels like an unshakable nudge that you’re meant to use your voice in a more visible way… but you keep circling the same hesitation loop? In this conversation, host Lisa McGuire sits down with Cheryl Tan, former news anchor turned media coach and show launch strategist, to unravel the REAL reasons we hold back from stepping into the spotlight. This episode isn’t about hyping up podcasting or video content. It’s about naming the fears, the friction, and the unspoken stories that keep so many gifted leaders successfully stuck. Whether you're...

This One Question Will Reorient Your Entire Life with Lisa McGuire

Your Passion, Purpose and Personal Brand

Take a breath. Let the pace slow. As we close out a year that has quietly changed many of us, this final episode of 2025 invites you into a different kind of conversation. It one not rooted in resolutions or reinvention for performance, but in presence and purpose. Have you ever found yourself busy but unfulfilled? Productive but misaligned? You're not alone. This isn't just another year-end reflection. It's a reorientation. We explore the deeper truth behind the ever-popular “comeback” narrative and ask the question: Are you running from something… or toward something? From the...

From Funnels to Freedom: Why Personalized Diagnostics Are the Future of Business Growth withMaeve Ferguson

Your Passion, Purpose and Personal Brand

When growth stalls, it's time to get personal. Ever felt like you’ve done all the “right” things in your business, but your results don’t add up? You're not alone. In this episode of Your Passion, Purpose, and Personal Brand, host Lisa McGuire sits down with business strategist Maeve Ferguson to challenge everything we’ve been told about marketing funnels, freebies, and formulas. They explore the quiet revolution happening behind the scenes that few people know about yet. It's one driven by data, dignity, and diagnostics. This is not another pep talk. This is a call to...

The Book That Writes You: Mike Kim on Identity, Chaos, and the Mandate to Create

Your Passion, Purpose and Personal Brand

What if writing a book wasn't just about telling your story, but about becoming who you're meant to be? In this episode of Your Passion, Purpose, and Personal Brand podcast, host Lisa McGuire is joined by bestselling author and brand strategist Mike Kim, to uncover the raw, creative, and often chaotic truth behind writing a transformational book. Mike doesn’t just teach branding. He lives and embodies it. And in this conversation, he opens up about the mandate to write, the emotional rollercoaster of authorship, and how your book may end up shaping you more than you shape it. If you've...

Why Expertise Is No Longer Enough: Content That Resonates with Adam Pounds

Your Passion, Purpose and Personal Brand

Sometimes, doing all the “right things” still doesn’t move the needle. You’re showing up, sharing your expertise, creating valuable content—but the connections? The traction? They’re just not happening. In today’s episode of Your Passion, Purpose, and Personal Brand, I’m joined by Adam Pounds, a content strategist and relationship architect who’s been on both sides of that experience. We talk about what it really means to feel “successfully stuck," that frustrating place where effort doesn’t quite lead to results — and explore how shifting from performance...

The Power of Alignment: When Ambition Meets Authenticity with Alex Kuhn

Your Passion, Purpose and Personal Brand

Are you feeling the weight of success that looks good on paper but feels off in your gut? In this episode of Your Passion, Purpose, and Personal Brand, host Lisa McGuire sits down with leadership mentor and founder of Born to Lead, Alex Kuhn, for a soul-stirring conversation about the invisible tension between authenticity and ambition, and how it can make or break your leadership. Alex reveals the real reason so many high-achieving leaders feel stuck, even when the world sees them as successful. This is not your average leadership chat. Together, Lisa and Alex unravel the myth of...

The Episode That Saw the Future Before We Lived It with Lisa McGuire

Your Passion, Purpose and Personal Brand

Why Everything Is Falling Apart (and How to Find Yourself in the Middle of It) Two years ago, I released an episode that felt bold… maybe even a little ahead of its time. Today, it feels prophetic. Back then, I named what was rising beneath the surface... a global unraveling, a collective identity crisis, and the beginning of a mass reinvention. Today, those ripples have become waves we can no longer ignore. This rewind episode takes you back to the moment when the “polycrisis” first entered our vocabulary and the world subtly began shifting us toward a single, urgent question: Who am...

More Episodes

When growth stalls, it's time to get personal.
Ever felt like you’ve done all the “right” things in your business, but your results don’t add up?

You're not alone.

In this episode of Your Passion, Purpose, and Personal Brand, host Lisa McGuire sits down with business strategist Maeve Ferguson to challenge everything we’ve been told about marketing funnels, freebies, and formulas. They explore the quiet revolution happening behind the scenes that few people know about yet. It's one driven by data, dignity, and diagnostics.

This is not another pep talk. This is a call to alignment.

You’ll learn why personalization is the new currency in business, how traditional funnels are quietly failing, and what it really takes to attract high-level clients without selling your soul (or your calendar) to outdated discovery calls.

Maeve reveals how entrepreneurs are collapsing months of guesswork into clarity by transforming their intellectual property into score-based diagnostics that do more than convert. They connect.

If you’ve ever whispered to yourself, “I know I’m meant for more...but I don’t know where I lost the map," this conversation is your compass.

KEY TAKEAWAYS

Traditional funnels are outdated. Today's audiences crave personalization.
Diagnostic assessments segment leads for higher precision and conversions.
Mass emails and checklist freebies often repel rather than attract.
Your audience’s sophistication has evolved. It’s time your strategy does too.
Diagnostics let you identify who's truly ready and willing to buy.
Rich niche positioning attracts elevated clients and filters out misaligned ones.
Mapping your IP (yes, you have it) gives clarity, confidence, and authority.
AI and mediocrity are flooding the market. Your differentiation is being real.
When you stop chasing and start aligning, sales become symphonic.
Success is not about “doing more.” It’s about becoming more of who you are.

CONNECT WITH MAEVE

LinkedIn Profile: https://www.linkedin.com/in/maeveferguson/
Instagram Profile: https://www.instagram.com/iammaeveferguson/ Website: www.maeveferguson.com

CHECK OUT MAEVE'S FREE RESOURCE: https://www.impactscoreassessment.com

CONNECT WITH LISA

Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register

Freedom Reset: Your Next Steps to Realignment
Register: https://go.lisamcguire.com/freedom-reset

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

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