Episode 04: More great ways to identify exactly why your visitors aren’t converting
Release Date: 05/15/2019
Episode 10: The power of CRO in action: A case study describing how we grew a company by 470% in a year
Making Websites Win
A case study describing how we grew a company by 470% in a year.
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Episode 09: If your visitors are choosing your competitors, here’s how to win …and more
Making Websites Win
The remaining five features of winning websites: they sail past the competition; they grab and keep attention; they get prompt action; they thrive in an imperfect world; and they have a huge lifetime customer value (LCV).
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Episode 08: An eight-step approach to managing complex sales
Making Websites Win
How winning websites manage complexity. If your visitors can’t see the wood for the trees, use this eight-step approach to managing complex sales.
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Episode 07: How to design unbeatable multistep funnels …and more
Making Websites Win
How to use guarantees to remove your visitors’ fear of commitment. And if your website doesn’t appeal to both early- and late-stage buyers, how to design unbeatable multistep funnels.
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Episode 06: How to craft irresistible offers that make your website a powerhouse of proof …and more
Making Websites Win
Three more ingredients of winning websites: they make the benefits clear; they have irresistible offers; and they are trustworthy. As always, we’ll give you loads of techniques to make it easy to implement those things.
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Episode 05: The most common reasons web visitors abandon—and proven, easy-to-implement fixes
Making Websites Win
The first three ingredients of winning websites: they are well-written, user-friendly, and they give people what they want. That’s easier said than done, so we describe priceless tools and techniques to ensure that your website outperforms your competitors’ websites in all three of those respects.
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Episode 04: More great ways to identify exactly why your visitors aren’t converting
Making Websites Win
Many more ways to identify why your visitors aren’t converting, including talking to “VOC aggregators”; creating a knowledge base of answers to your visitors’ questions; running user tests; using eye tracking; adding pop-up surveys; carrying out A/B tests; and analyzing your competitors’ websites.
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Episode 03: The ultimate guide to tools and techniques to understand how your website can be improved
Making Websites Win
How to identify exactly why your visitors aren’t converting, using form-analytics software; live chat; cobrowsing; survey tools (and Golden Questions to ask); exit survey tools; on-page survey tools; “Give Feedback” buttons; your website’s search tool; search engines; method marketing; and becoming a face-to-face salesperson. Plus, an interlude (ice creams not included) on why it’s essential to empathize with your visitors.
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Episode 02: Why the world’s top websites are winning (and how yours can too) …and more
Making Websites Win
Why the world’s top websites are winning (and how yours can too). Techniques to identify exactly why your website’s visitors aren’t converting: tag managers, web analytics, click maps, and session-recording tools—and what to do if yours is a low-traffic website.
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Episode 01: Why most web design is done wrong
Making Websites Win
Why this is the only book of its kind (and why its techniques will transform your website, your business and your career, like they have ours).
info_outlineThis episode covers the following chapters from the book:
- SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED
- Diagnose by…seeing how others describe it in writing (because their words are likely to reveal a lot)
- Diagnose by…talking to a “VOC aggregator” (perhaps the fastest way to understand users)
- Diagnose by…encouraging your visitors to phone you (so you can understand them better)
- Diagnose by…creating—and then studying—a knowledge base of answers to your visitors’ questions (to manage the long tail of obstacles)
- Diagnose by…running user tests (to see your pages’ shortcomings firsthand)
- Diagnose by…using eye tracking (to identify where your visitors are looking)
- Diagnose by…using pop-up surveys (to recruit participants for your user tests)
- Measure your wins…using A/B testing (to test different versions of your webpages to see which is the best)
- Know your market by…analyzing your competitors (to see what they have learned about their visitors)
- Why each of the techniques for understanding your visitors is like a spotlight
How to get the most from Making Websites Win:
- To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
- All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
- To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
- To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
- To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
- If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing [email protected].
- If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
- The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email [email protected].