Episode 09: If your visitors are choosing your competitors, here’s how to win …and more
Release Date: 05/20/2019
Episode 10: The power of CRO in action: A case study describing how we grew a company by 470% in a year
Making Websites Win
A case study describing how we grew a company by 470% in a year.
info_outline
Episode 09: If your visitors are choosing your competitors, here’s how to win …and more
Making Websites Win
The remaining five features of winning websites: they sail past the competition; they grab and keep attention; they get prompt action; they thrive in an imperfect world; and they have a huge lifetime customer value (LCV).
info_outline
Episode 08: An eight-step approach to managing complex sales
Making Websites Win
How winning websites manage complexity. If your visitors can’t see the wood for the trees, use this eight-step approach to managing complex sales.
info_outline
Episode 07: How to design unbeatable multistep funnels …and more
Making Websites Win
How to use guarantees to remove your visitors’ fear of commitment. And if your website doesn’t appeal to both early- and late-stage buyers, how to design unbeatable multistep funnels.
info_outline
Episode 06: How to craft irresistible offers that make your website a powerhouse of proof …and more
Making Websites Win
Three more ingredients of winning websites: they make the benefits clear; they have irresistible offers; and they are trustworthy. As always, we’ll give you loads of techniques to make it easy to implement those things.
info_outline
Episode 05: The most common reasons web visitors abandon—and proven, easy-to-implement fixes
Making Websites Win
The first three ingredients of winning websites: they are well-written, user-friendly, and they give people what they want. That’s easier said than done, so we describe priceless tools and techniques to ensure that your website outperforms your competitors’ websites in all three of those respects.
info_outline
Episode 04: More great ways to identify exactly why your visitors aren’t converting
Making Websites Win
Many more ways to identify why your visitors aren’t converting, including talking to “VOC aggregators”; creating a knowledge base of answers to your visitors’ questions; running user tests; using eye tracking; adding pop-up surveys; carrying out A/B tests; and analyzing your competitors’ websites.
info_outline
Episode 03: The ultimate guide to tools and techniques to understand how your website can be improved
Making Websites Win
How to identify exactly why your visitors aren’t converting, using form-analytics software; live chat; cobrowsing; survey tools (and Golden Questions to ask); exit survey tools; on-page survey tools; “Give Feedback” buttons; your website’s search tool; search engines; method marketing; and becoming a face-to-face salesperson. Plus, an interlude (ice creams not included) on why it’s essential to empathize with your visitors.
info_outline
Episode 02: Why the world’s top websites are winning (and how yours can too) …and more
Making Websites Win
Why the world’s top websites are winning (and how yours can too). Techniques to identify exactly why your website’s visitors aren’t converting: tag managers, web analytics, click maps, and session-recording tools—and what to do if yours is a low-traffic website.
info_outline
Episode 01: Why most web design is done wrong
Making Websites Win
Why this is the only book of its kind (and why its techniques will transform your website, your business and your career, like they have ours).
info_outlineThis episode covers the following chapters from the book:
- SECTION 3: PROBLEMS AND SOLUTIONS. THE MOST COMMON REASONS WEB VISITORS ABANDON—AND PROVEN, EASY-TO-IMPLEMENT FIXES
- Winning websites…sail past the competition: if your visitors are choosing your competitors, here’s how to win
- Winning websites…keep attention: if your visitors are forgetting about you, here’s how to make them keep coming back
- Winning websites…get prompt action: if your visitors are taking their time, here’s how to get them to act immediately
- Winning websites…thrive in an imperfect world: if parts of your sales funnel are outside of your control (and are terrible), here’s how to win regardless
- Winning websites…have a huge lifetime customer value (LCV): how to identify opportunities to increase your LCV, the powerful conversion metric that people forget about
How to get the most from Making Websites Win:
- To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
- All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
- To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
- To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
- To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit https://conversion-rate-experts.com/clients-and-results/.
- If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing [email protected].
- If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
- The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email [email protected].