Of the 13 social media strategies I can share - here are just 3!
The Marketing 24-7 Podcast
I’ve noticed something about consultants. Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again. Do any of these sound familiar? “I’m putting a lot of time and effort into social media, but not getting any meaningful results.” “I feel stuck, my business is stuck, and I don’t know what to do to get unstuck.” “I don’t really have any plan for how to use social media so I’m just randomly posting stuff.” If any of these resonate with you (and I bet several do), then...
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How to guarantee Success
The Marketing 24-7 Podcast
People who grew up with Andy Warhol's art, music, and films will remember him for his famous line: In the future, everyone will be world-famous for 15 minutes. Those who knew him personally recall a different message from the artist. "In order to survive," he reportedly said, "everybody will have their 15 minutes of fame." Nevertheless, I feel that those who are still well-known at the 16-minute mark are most worth paying attention to. The people who fit this bill best are those who have had their moment in the sun, their lucky break or a taste of success and have been able to return from the...
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First Impressions Can Be Lasting
The Marketing 24-7 Podcast
When your marketing arrives in front of a prospect – email into an inbox, direct mail in the post, at somebody’s door or waiting room, a pattern interrupt on social media or as an advertisement; it can be perceived as either being an annoying pest or a welcome guest. You are working from home Imagine you are sitting, working from home. It’s around midday – and you hear knocking on your front door. Chances are it’s someone like an Avon lady or the Jehovah Witness. Because you have not invited anybody to come over, you think this is an annoying pest, and you are busy, so...
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Beware Circles of Belief Reinforcement
The Marketing 24-7 Podcast
Most business owners and marketers do NOT know their enemy. Recently I have been looking to do some work for a financial advisor and I came across a comprehensive survey of 600 financial advisors, where they ranked their biggest obstacles to acquiring clients: (1) Competition from other advisors 64% (2) Financial misinformation, free advice, competing services, reviews, etc. online 16% (3) Interference by family and friends 13% (4) Client’s own fears, past disappointments with advisors, and distrust of them 7% In another comprehensive survey of over 3,000 unconverted client prospects who...
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It is a Mistake to Try and Be All things to All People
The Marketing 24-7 Podcast
It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone. There's a fundamental rule in marketing that takes some discipline and some getting used to, but it's undeniably true: You can't be everything for everybody. It is a mistake to try and be all things to all people. In fact, it is a mistake to simply swell the numbers (for number's sake) – in many cases, growth is not automatically profitable, and in most cases, growth is achieved with new customers who will require cultural, product, service, and often price...
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Why You Need A Point of Difference?
The Marketing 24-7 Podcast
If you Google the term marketing consultant, you will get 748,000 results pop up. Each describing themselves as a marketing consultant and each attempting to describe themselves slightly better in one way or another than the other 747,999 of them. What a tough gig – what a failing proposition. So if you are a marketing consultant you have no choice but to put some energy into differentiation. You do not want to be what all the others are. So my first problem if I was touting for business through Google is I would have to confront how I describe myself. Same goes for a client of mine who is...
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Why is scarcity powerful?
The Marketing 24-7 Podcast
Why is scarcity powerful? The girls all get prettier at closing time. At least according to American country music artist Mickey Gilley in his 1976 hit. As opportunities, and the items they present, become scarcer, they are perceived as more valuable. This principle accounts for studies showing that: Tasters rated cookies as more desirable when they were scarce rather than abundant; Consumers rated phosphate detergents as better once their use was prohibited by government decree; College students rated their cafeteria food higher when they learned that it would...
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Are You an Arms or Legs person?
The Marketing 24-7 Podcast
Sales are like legs day. Hard and brutal. Punishment! Yet, when you work out legs, you're also activating muscle fibres in the rest of your body, arms, shoulders and even back. Just the same fashion, when you work in sales, you're activating muscle fibres in your marketing skillset as well. So, the best advice you could ever give a business owner is to start doing some sales. The tension between marketing and sales In most struggling organisations, there is tension between the sales team and the marketers. Sales team complain that leads are lousy and insufficient. Marketing complain that sales...
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Time to get your hands dirty
The Marketing 24-7 Podcast
Look at business like a play or a music concert. You create the show, hire the actors and the producer and the director, build the set, and perform three or four times in your hometown city. You’ve spent all this time and energy putting on an awesome performance. What happens next? You take the show on the road. Podcast TranscriptLook at business like a play or a music concert. You create the show, hire the actors and the producer and the director, build the set, and perform three or four times in your hometown city. You’ve spent all this time and energy putting on an awesome...
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How to KILL your productivity
The Marketing 24-7 Podcast
If you wonder why everything made is defective, why everybody makes so many mistakes, why nobody can concentrate, why people seem stupid, and why productivity sucks, here is the very simple answer: according to recent research reported in Business Insider, the typical person checks their smart-phone at least 2,617 times a day. Also, 72% of people grab their phones immediately after waking up. In a 16-hour day; hours awake, there are 960 minutes. That’s all. If the stop, check something on smart-phone, re-start other activity requires an average of only 10 seconds (which I doubt), then...
info_outlineLook at business like a play or a music concert.
You create the show, hire the actors and the producer and the director, build the set, and perform three or four times in your hometown city. You’ve spent all this time and energy putting on an awesome performance.
What happens next? You take the show on the road.
Podcast TranscriptLook at business like a play or a music concert. You create the show, hire the actors and the producer and the director, build the set, and perform three or four times in your hometown city. You’ve spent all this time and energy putting on an awesome performance. What happens next? You take the show on the road.
Taking the show to different locations, you make more money because you keep tapping into new audiences.
Online we call that “changing the channel.”
The problem is that a lot of business owners get bored selling the
same thing over and over. We want to create something new and sell that instead. It’s our entrepreneurial desire for creativity and variety. And we lose out on all this extra revenue because instead of spending energy on more selling, we turn our attention to new inventions.
How can you change the channel and take your show on the road? If you’re heavily on Facebook and killing it, don’t start a new product. Move onto Instagram or Twitter or Pinterest or YouTube, or try direct mail or podcasts.
Go to each new channel, bring your offer there, and continue to make money.