Episode 2: Cheryl Viola, Jerome Chamber of Commerce
More Non-Dues Revenue for Chambers of Commerce
Release Date: 02/12/2021
More Non-Dues Revenue for Chambers of Commerce
Robert Goltz, President/CEO of the Key West Chamber of Commerce in Florida shares his ideas about monetizing just about everything at a chamber of commerce, even monetizing the CEO and staff.
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Doug Holman, Partner at Holman Brothers Membership Sales Solutions discusses:
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Mark Losh, Director of Membership at the Missoula Chamber of Commerce in Montana discusses:
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Steve Rosansky, CEO of the Newport Beach CA Chamber of Commerce, Rhonda Zunker, CEO of the Bulverde-Spring Branch TX Chamber of Commerce and Lisa Hermes, CCE and IOM is the CEO of the McKinney TX Chamber of Commerce discuss the relevance of printed publications for chambers of commerce.
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Bruce Hillegeist, President and Brandy Beyer, VP Operations of the Greater Tomball Area Chamber of Commerce discuss how they put on a profitable online auction, had a successful membership drive/event and how they pivoted to partnering with another association for more visibility and goodwill.
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Topics include:
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KEY TAKEAWAYS:
info_outlineMore Non-Dues Revenue for Chambers of Commerce
Topics include:
info_outlineMore Non-Dues Revenue for Chambers of Commerce
Susan Wan-Ross, President and CEO of the Yorba Linda Chamber of Commerce, a mid-sized chamber in Southern California, took an entrepreneurial approach to new non-dues revenue streams during the COVID-19 crisis including:
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- 6-week Online Leadership Program
- Content-value chamber luncheons
- Restaurant Guide for truckers in print & Facebook
- Industry of the week
- Weekly radio spot for visibility
Cheryl Viola MBA, Executive Director of the Jerome Chamber of Commerce in Idaho, shares her chamber’s creative approach to creating value and generating non-dues revenue ideas.
With just 180 members and Cheryl as the sole staff person, this chamber must be entrepreneurial and leverage as many external resources as possible to create non-dues revenue.