MSP Revival Guide: Marketing Help, Leadership & Growth with Cynthia Schreiner (Pax8)
Release Date: 07/20/2026
Business Outcome Conversations: The Next Phase of MSP Customer Penetration with Luis Giraldo
MSP Unplugged
🎙️ In this episode of MSP Unplugged, Luis Giraldo, Chief Evangelist at ScalePad, shares his journey and powerful strategies for turning around struggling MSPs — with a special focus on QBRs (Quarterly Business Reviews) and why business outcome conversations are the next evolution in customer penetration. Luis explains how moving beyond technical check-ins to real business discussions can dramatically improve retention, expansion, and client relationships — especially for small MSP teams. What You'll Learn: Luis’s path from MSP owner to helping hundreds of providers scale How to turn...
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MSP Revival Guide: Marketing Help, Leadership & Growth with Cynthia Schreiner (Pax8)
MSP Unplugged
🎙️ In this powerful episode of MSP Unplugged, Cynthia Schreiner — Senior Manager of Channel Engagement at Pax8 — joins us to discuss her journey and proven strategies for reviving struggling MSPs. Drawing from her hands-on experience as a former MSP Business Administrator and her current role empowering partners at Pax8, Cynthia dives deep into the real challenges of turning around underperforming businesses. She shares practical marketing tactics, operational pivots, community-building approaches, and leadership insights that help MSP owners break out of stagnation and drive...
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From Struggling Business to Thriving MSP in Salt Lake City – Ed Lukacs of 2Fifteen Tech
MSP Unplugged
🎙️ In this honest and inspiring episode of MSP Unplugged, we sit down with Ed Lukacs, CEO of 2Fifteen Tech in Salt Lake City, Utah. Ed opens up about his real journey building and turning around a struggling managed service provider. From early challenges and tough pivots to creating a thriving MSP that specializes in supporting creative agencies, PR firms, Apple-centric environments, and Google Workspace — this conversation is packed with practical lessons for any MSP owner feeling stuck. If you're running a small MSP (under $3M revenue, less than 20 employees) and looking for...
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Stop Getting Breached: Matt Lee Shares MSP Cybersecurity Strategies for Under $3M Shops
MSP Unplugged
🎙️ In this must-watch episode of MSP Unplugged, we welcome Matt Lee — Senior Director of Security and Compliance at Pax8, CISSP, CCSP, CFR, PNPT, and a leading voice in MSP cybersecurity. Matt has spent years raising the security bar for small and mid-sized MSPs. In this conversation, he breaks down practical, actionable strategies tailored for lean teams (under $3M revenue and Less 20 employees) who want to deliver strong cybersecurity without overwhelming overhead. Whether you're struggling with incident response planning, compliance, tool sprawl, or staying ahead of evolving threats,...
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Stop Alert Fatigue: Blumira’s Approach to MSP Cybersecurity in 2026
MSP Unplugged
🎙️ In this episode of MSP Unplugged, we sit down with Greg Saenz from Blumira — a leading security operations platform built specifically for busy IT teams and MSPs. If you're running a small MSP (under $3M revenue and fewer than 20 employees), you know security is a massive opportunity — but also a huge headache. Blumira makes enterprise-grade SIEM, XDR, threat detection, and response simple, fast to deploy, and profitable for small teams. Learn how to add managed security services without hiring a full SOC, reduce alert fatigue, protect clients from ransomware, and grow your margins...
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MSP Leadership Lessons from Nancy Henriquez – Head of Community at MSP Unplugged
MSP Unplugged
🎙️ In this powerful episode of MSP Unplugged, we sit down with Nancy Henriquez – two-time MSP founder, award-winning industry leader, business coach, author of "Break-Fix to Breakthrough," and the new Head of Community at MSP Unplugged. Nancy shares her battle-tested insights on moving from reactive chaos to strategic growth, building high-performing teams, client onboarding that sticks, sales & marketing systems that actually work for small MSPs, and what it really takes to scale under $3M revenue without losing your sanity or culture. Whether you're a solo operator, running a 5-15...
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The MSPaaS Revolution: Michael Amiri Reveals How MSPs Can Scale Smarter
MSP Unplugged
Michael Amiri joins MSP Unplugged to break down the emerging model of MSP-as-a-Service (MSPaaS) — a game-changing approach that’s helping MSPs scale faster, reduce operational overhead, and deliver better outcomes to clients. In this episode, Michael shares: What MSP-as-a-Service really means and why it’s gaining traction in 2026 How MSPaaS differs from traditional managed services models The biggest benefits and challenges of adopting an MSP-as-a-Service delivery model How MSPs can leverage platforms and partnerships to operate more efficiently Practical insights on transitioning your...
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From Startup to MSP 501: Antwine Jackson on Scaling Enitech Solutions
MSP Unplugged
Antwine Jackson, Founder & President of Enitech Solutions, joins MSP Unplugged to share his powerful journey from the early startup days to building a recognized, multi-office managed services provider in North Carolina. In this episode, Antwine opens up about: The real challenges of the first 1–3 years — cash flow, finding clients, and building credibility Key pivots that helped him move from break-fix to a thriving managed services model How he scaled Enitech Solutions to multiple locations (Raleigh + Charlotte) and earned MSP 501 recognition Leadership lessons, team building, and...
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How to Scale an MSP with Partners: Derrick Wlodarz (FireLogic) Returns
MSP Unplugged
Derrick Wlodarz, Founder & President of FireLogic, returns to MSP Unplugged for a deep dive into long-term MSP growth and the power of strategic partnerships. In this returning guest episode, Derrick shares: What’s changed at FireLogic since his last appearance How he’s scaled the business over 15+ years from startup to a respected Chicago-area MSP The evolution of his approach to vendor and technology partners How to choose, manage, and get real value from partnerships (without partner sprawl) Lessons learned about scaling sustainably while building strong strategic alliances Advice...
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Simplifying Cybersecurity for MSPs: Joe Sykora (CEO of Coro) on Tool Sprawl and AI in 2026
MSP Unplugged
Joe Sykora, CEO of Coro Cybersecurity, joins MSP Unplugged to discuss how MSPs can simplify their security stack, reduce tool sprawl, and deliver better protection to small and mid-sized businesses. In this episode, Joe shares: Why traditional multi-tool cybersecurity approaches are failing most MSPs How Coro’s all-in-one, single-agent platform is changing the game for lean MSP teams The role of automation and AI in reducing alert fatigue What a truly MSP-friendly cybersecurity solution looks like in 2026 Practical advice on turning cybersecurity from a cost center into a profitable growth...
info_outline🎙️ In this powerful episode of MSP Unplugged, Cynthia Schreiner — Senior Manager of Channel Engagement at Pax8 — joins us to discuss her journey and proven strategies for reviving struggling MSPs.
Drawing from her hands-on experience as a former MSP Business Administrator and her current role empowering partners at Pax8, Cynthia dives deep into the real challenges of turning around underperforming businesses. She shares practical marketing tactics, operational pivots, community-building approaches, and leadership insights that help MSP owners break out of stagnation and drive sustainable growth.
If your MSP is struggling with client acquisition, visibility, retention, or overall momentum, this conversation offers actionable revival strategies tailored for small teams.
What You'll Learn:
* Proven methods for reviving struggling MSPs — from diagnosis to full turnaround
* Marketing help that actually works for lean MSPs: positioning, lead generation, and differentiation
* Operational and leadership shifts that reignite growth without burning out your team
*The role of strong vendor partnerships (like Pax8) in recovery and scaling
*
Mindset and community tactics that prevent future struggles
👉 Resources & Links:
Connect with Cynthia Schreiner on LinkedIn: https://www.linkedin.com/in/cynthia-schreiner/
Pax8 for MSPs: https://www.pax8.com
MSP Unplugged Community: https://www.mspunplugged.com
What’s one marketing or revival challenge your MSP is facing right now? Share in the comments!
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