Business Outcome Conversations: The Next Phase of MSP Customer Penetration with Luis Giraldo
Release Date: 07/20/2026
Business Outcome Conversations: The Next Phase of MSP Customer Penetration with Luis Giraldo
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🎙️ In this episode of MSP Unplugged, Luis Giraldo, Chief Evangelist at ScalePad, shares his journey and powerful strategies for turning around struggling MSPs — with a special focus on QBRs (Quarterly Business Reviews) and why business outcome conversations are the next evolution in customer penetration. Luis explains how moving beyond technical check-ins to real business discussions can dramatically improve retention, expansion, and client relationships — especially for small MSP teams. What You'll Learn: Luis’s path from MSP owner to helping hundreds of providers scale How to turn...
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info_outline🎙️ In this episode of MSP Unplugged, Luis Giraldo, Chief Evangelist at ScalePad, shares his journey and powerful strategies for turning around struggling MSPs — with a special focus on QBRs (Quarterly Business Reviews) and why business outcome conversations are the next evolution in customer penetration.
Luis explains how moving beyond technical check-ins to real business discussions can dramatically improve retention, expansion, and client relationships — especially for small MSP teams.
What You'll Learn:
Luis’s path from MSP owner to helping hundreds of providers scale
How to turn around a struggling MSP with better client engagement
Why traditional technical QBRs are no longer enough — and how to run business outcome QBRs that drive real value
Practical marketing and conversation frameworks that help you penetrate accounts deeper and become a trusted advisor
Actionable tips for small MSPs (Less than $3M revenue, Less than 20 employees) to implement outcome-focused reviews without adding overhead
Timestamps:
👉 Resources & Links:
ScalePad: https://www.scalepad.com
Connect with Luis Giraldo on LinkedIn: https://www.linkedin.com/in/luisgiraldo/
MSP Unplugged Community: https://www.mspunplugged.com
Purchase your tickets to TechCon Unplugged at https://techconunplugged.com
If your QBRs feel like checkbox exercises, this episode will change how you approach client meetings forever. Drop your biggest QBR challenge in the comments!
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