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246 The Three Elements You MUST Have on a Farm Website Homepage (Interview with Dig Digital)

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 12/15/2023

271 KPI: How to Calculate Your CAC (Customer Acquisition Cost) show art 271 KPI: How to Calculate Your CAC (Customer Acquisition Cost)

My Digital Farmer | Marketing Strategies for Farmers

How much do you spend to ACQUIRE a customer? This is a powerful question you should know the answer to. In this episode, we dive into one of the KPI's (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your marketing strategies and the overall health of your business. We'll break down the key components that contribute to CAC, including marketing and advertising expenses, salaries, commissions, and other direct costs. Then I'll walk through my CAC for both my CSA and my online store customer....

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270 How to Calculate Your Order Minimum for Your Online Farm Store show art 270 How to Calculate Your Order Minimum for Your Online Farm Store

My Digital Farmer | Marketing Strategies for Farmers

Last week, I shared 3 ways to increase the average amount a customer spends in a transaction with you.  One of those suggestions was to create an "order minimum."  But how do you decide what that order minimum should be? Well... you look at the numbers. Which numbers? That's what this episode is all about. I share 5 key metrics you should review to help you figure out your order minimum, AND I share the formula to plug those numbers into. Your homework this week is simple: calculate what your order minimum should be, and then go set it up! Test it out for 2 weeks and see what...

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269 Top 3 Ways to Increase your Farm Store's AOV show art 269 Top 3 Ways to Increase your Farm Store's AOV

My Digital Farmer | Marketing Strategies for Farmers

July 3, 2024 Recently, I've been looking for ways to increase our weekly online store revenue in our store. I noticed that we had a LOT of 1 or 2 item purchases last year. Those are quite frankly a real drag to pack. The amount of time it takes me to print the pack slip, pack the order, pay for the bag it goes into, and hand deliver it -- begs the question, "Am I making any money on this?" I penciled out the numbers and realized I'm barely breaking even with those orders. I needed to make a certain "average order value" to make it worth it to run online sales. So I decided to raise the...

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268 Managing Your Brand's Energy show art 268 Managing Your Brand's Energy

My Digital Farmer | Marketing Strategies for Farmers

I still remember the first day of our first week of CSA this season.  It felt electric! I woke up with so much excitement. I had a big to-do list, and not enough time. But I was excited to get started. My crew was out harvesting super early that morning, and with so many different things to harvest, I had a chance to tell so many visual stories in my CSA Facebook group, on IG stories, and newsletter.  It's always exciting when we start something again, isn't it?  I could tell my customers were feeling the excitement too.. They have been looking forward to seeing us again for...

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267 How many emails do I send each week when I have multiple segments? show art 267 How many emails do I send each week when I have multiple segments?

My Digital Farmer | Marketing Strategies for Farmers

Today's episode is inspired by an email I received from a farmer and podcast subscriber. It was a question about how many emails to send each week when you have different segments of audiences? This farmer has three different "groups" of clients -- the 2024 CSA buyers, the 2023 CSA buyers who still haven't renewed, and the "cold" audience (people from previous years).  Do you write weekly emails to all of them? Is it the same one? Are all subscribers created equal? Are all subscribers as valuable? What about those folks who haven't bought my stuff in years?... Essentially Jodi wanted some...

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266 Use This Weekly Checklist to Sell More at the Farmer's Market show art 266 Use This Weekly Checklist to Sell More at the Farmer's Market

My Digital Farmer | Marketing Strategies for Farmers

This podcast is for all of you who go to farmer's markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here's a fact: You're going to sell more at the farmer's market if you do a little bit of preparation in the sales strategy department. In this episode, I'm sharing my checklist of "things to make sure you do" before you hop into the truck and head to market. Things like: create a weekly special offer. Print this checklist out and create a workflow each week to check them off. The more of these you can do, the more revenue...

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265 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 2) show art 265 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 2)

My Digital Farmer | Marketing Strategies for Farmers

This episode is PART TWO of a series all about "ways to use coupon codes in your online store." If you have an online store, these are a great way to entice your customers to come on over and buy. I also love that i can run a report of my coupon codes and see how they performed. This gives me the ability to TAG clients who use certain coupon codes, RETARGET them, and EVALUATE how effective my offers were.  I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes as a basic feature at the end of May. This compelled me to find 15 different ways I could...

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BONUS: Join My FREE Coupon Code Challenge for Farmers this June show art BONUS: Join My FREE Coupon Code Challenge for Farmers this June

My Digital Farmer | Marketing Strategies for Farmers

A few days ago, I had a spontaneous idea...  I needed to set up my coupon codes in my e-commerce store. (recently announced that they were adding coupon codes as a free feature to the platform). But I was dragging my feet to get it done. "I know!" I said.  "I'll create a challenge for farmers. That will make me do it!" And thus, the 4-Week Coupon Code Challenge was born.  The goal of this challenge is to expose you to different coupon code styles that you can use in your farm marketing, and get you to experiment with them this month as you build your offers. This is a live...

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264 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1) show art 264 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)

My Digital Farmer | Marketing Strategies for Farmers

COUPON CODES!!  Are you using them? If you have an online store, these are a great way to entice your customers to come on over and buy. They're also a great way to turn prospects into buyers.  I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes as a basic feature at the end of May. This made me jump for joy and throw a party. AND it made me research different ways coupon codes have been used to drive customer behavior.  There are SO many great ideas I found -- 15 to be exact! I'm eager to share the list with you. I've broken this episode...

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263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy show art 263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy

My Digital Farmer | Marketing Strategies for Farmers

May 22, 2024 Are you using SMS in your  marketing? SMS is "code" for text messaging. It stands for short message service. And in today's podcast, my guest, Ari Memar, is going to give us a basic tutorial in how we can be using texting in our farm marketing strategy. Turns out there is a LOT of money to be made when we leverage this tool, because the open rates are ridiculously high. But it can also be used for customer support and onboarding. Ari is the founder of FarmHand, a virtual assistant for small farms. And one of the tools it offers its customers is weekly texting. Ari shares how...

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More Episodes

Farm website updates.

Ugh. If you're like most farmers, you cringe at the thought of working on your website. It feels overwhelming, time consuming and ultra confusing. What do you say? How do you set it up technically?  How do you even get started?!

In today's episode, I interview an actual website designer who works specifically with farmers to design or rebuild farm websites. She has seen it all. We talk through the 3 most important elements that need to be on your farm's website home page, and what's at stake if you get them wrong!! 

You'll hear great conversation around the importance of visuals, CTA buttons, navigation, testimonials, knowing your customer, and creating clarity for the potential buyer. We also talk through the process for finding and hiring a website designer, so that you get someone who will deliver a great end product and set you up to maintain it easily after they're done. If you're thinking about building or refreshing your farm website, this is a MUST-LISTEN to guide your plan of action.

Today's Podcast Guest: Jean-Marie Merkle

Meet Jean-Marie Merkle: an extroverted maximalist with a passion for branding, project management, and regenerative agriculture. After working at design and advertising agencies in New York and Philadelphia for over a decade, burnout hit, and she moved to Tennessee to throw herself into farming. A car crash, the pandemic, and some cosmic alignment led to her forming her own agency, Dig Digital. Now she lives in Lancaster County, PA collaborating with farmers and food businesses to improve their digital presence through design and marketing. 

Learn more about Jean-Marie's services on her website: www.dig-digital.com

Follow her on Instagram @dig__digital

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Top 10 Website Mistakes Farmers Make -- Want to know why your website isn't working? I've audited a lot of farm websites over the years, and I see the SAME issues over and over. I put together the most common website mistakes in this multi-page guide Want to know what they are? Download my PDF and use it as a checklist to audit your own farm website and make some quick adjustments that could be stopping your website from converting.

Sign up for Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime.

We reference the Chrome Extension Go Full Page. This tool will allow you to take full screenshots of individual URL pages, so you can reference them as templates later. 

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer