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292 My End of Year Housekeeping Tasks for Farm Marketing

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 12/18/2024

318 How Farmers Can Use July 14 to Create Buzz and Sales show art 318 How Farmers Can Use July 14 to Create Buzz and Sales

My Digital Farmer | Marketing Strategies for Farmers

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to use this quirky, under-the-radar holiday to your advantage—with a list of 8 creative giveaway ideas you can steal, tweak, or flat-out copy. Whether you want to build customer loyalty, generate excitement on social, or increase traffic to...

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317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week show art 317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week

My Digital Farmer | Marketing Strategies for Farmers

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for , a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250...

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316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained show art 316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained

My Digital Farmer | Marketing Strategies for Farmers

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started:  Marketing doesn’t have to feel...

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315 What's a Thank You Page in Farm Marketing? show art 315 What's a Thank You Page in Farm Marketing?

My Digital Farmer | Marketing Strategies for Farmers

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step.  And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we’re talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn’t just a...

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314 The Power of a Beta Test in Marketing show art 314 The Power of a Beta Test in Marketing

My Digital Farmer | Marketing Strategies for Farmers

Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you’ve been sitting on an idea because it feels “too big,” this episode will show you how to test it, refine it, and build momentum with less...

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313 Building Systems and Automations into Your Farm Business Using Zapier show art 313 Building Systems and Automations into Your Farm Business Using Zapier

My Digital Farmer | Marketing Strategies for Farmers

What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups. Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a...

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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business show art 312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business

My Digital Farmer | Marketing Strategies for Farmers

What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? Here's the link to her homesteading membership: Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid...

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311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!) show art 311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)

My Digital Farmer | Marketing Strategies for Farmers

May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didn’t happen overnight. Stacie’s journey is full of hard-won lessons: from hiring her first coach, to outsourcing hog production, to finally letting go of the fear that held her back from charging what her...

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310 Selling Flowers to Florists with Abundant Blooms Flower Farm show art 310 Selling Flowers to Florists with Abundant Blooms Flower Farm

My Digital Farmer | Marketing Strategies for Farmers

When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she’s helping other flower farmers learn how to do the same. In today’s episode, she shares how she built her...

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309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks show art 309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks

My Digital Farmer | Marketing Strategies for Farmers

Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had just completed the Farm Marketing School (FMS) project on "Auditing Your Sales Funnel," and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to...

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More Episodes

As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and refresh my business for the new season. Curious?

I’ll walk you through each of these tasks step by step. From evaluating my marketing efforts with a critical eye to organizing the chaos of my digital workspace, I’ve got a checklist designed to make January feel a whole lot less overwhelming. Wondering what’s on my list? Here’s a hint: it’s all about laying a rock-solid foundation for next year’s success—and a few of these tasks might just surprise you.

I’ll also share the mindset shifts that make these tasks more than just “to-dos” and turn them into opportunities to identify what’s working, what needs tweaking, and where my energy should flow next. Whether it’s about cleaning house or connecting with key people in my network, these tasks are my secret weapon for staying focused and intentional.

Here’s what you’ll take away from this episode:

  • Why carving out time to reflect on your marketing data is not optional.
  • How to build a marketing calendar that works with your energy, not against it.
  • The power of saying thank you—and how it can grow your network in unexpected ways.

Don’t let January catch you off guard. Instead, join me as I share my end-of-year process so you can start 2025 with clarity and confidence.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure

Farm Marketing School - my monthly online marketing school membership for beginning and intermediate farmer entrepreneurs who need help building out their marketing systems. Farm Marketing School is an on-demand library of marketing workshops and project plans that will show you how to build some of the most important parts of your marketing system. There are classes on building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.