191 Evaluating Your Year & Setting New Goals for Your Business (My Process)
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 12/21/2022
339 How I Got 234 CSA Members to Sign Up in One Day
My Digital Farmer | Marketing Strategies for Farmers
What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign. We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!) If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this. ...
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BONUS Quick Tips for Selling More Farm Products for the Holidays
My Digital Farmer | Marketing Strategies for Farmers
Thanksgiving is right around the corner, and you might be thinking, “It’s too late to pull off a holiday promo.” But guess what? It’s not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there’s money sitting on the table right now for your farm. In this episode, I’m showing you how to grab it. In this week’s episode, I’m giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind. You’ll learn: 🥕 How to...
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338 How to Manage Your Farm Facebook Group Between Seasons
My Digital Farmer | Marketing Strategies for Farmers
This week’s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: “As our season ends in December and the next CSA won’t begin until spring, I’m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don’t continue?” If you run a CSA, you’ve probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don’t renew? In this...
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337 How to Build a Simple Referral Engine for Your Farm
My Digital Farmer | Marketing Strategies for Farmers
What’s the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it. Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust. You’ll learn: Why referrals work better than ads (and cost you way less) 5 ingredients of an irresistible referral offer When and how to ask for a referral (timing is everything) Real farm examples by...
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When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call
My Digital Farmer | Marketing Strategies for Farmers
What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won’t have more until 2027. She came to our group coaching call in full-on panic mode: “How do I keep...
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335 Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time
My Digital Farmer | Marketing Strategies for Farmers
As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn’t recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time. I wish I’d adopted this sooner. In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead...
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334 The Anatomy of a Great Email Offer — A Deep Dive Audit
My Digital Farmer | Marketing Strategies for Farmers
Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it. In today’s episode, I’m auditing one of those unicorn emails — and I’m showing you why it worked so well. This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivators all at once, had brilliant positioning, and used subtle language that made it feel like a gift — not a pitch. It’s rare to find something this clean, so I knew I had to share it with...
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333 Finding Your Farm's Gateway Offer
My Digital Farmer | Marketing Strategies for Farmers
Most farmers try to push the “big sale” first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You’ll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose. You’ll discover: What a gateway offer is (with examples for veggie, meat, flower, and value-added farms) Why small, low-risk products are often your most powerful marketing tool How to position and...
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332 Quick Tip - How to Get Your First Farm Testimonials
My Digital Farmer | Marketing Strategies for Farmers
One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your customers don’t. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a simple, repeatable strategy to jumpstart your testimonials—even with zero reviews. And yes, it involves giving away product strategically to build the kind of trust that drives sales. You’ll learn: Why testimonials are one of your biggest marketing levers The catch-22 most...
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331 Coaching Call: Advice for a Farmer in their First Year
My Digital Farmer | Marketing Strategies for Farmers
Ever wonder what it’s really like inside one of my monthly FMS coaching calls? In this episode, you’ll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential) really lives. Inside this call, we cover: What’s clogging the sales pipeline in their direct-to-consumer model How to build a product ladder that bridges the pricing gap Why their quirky Chicken Bingo event is a marketing goldmine Why the fear of running out of product can...
info_outlineThis podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: DIGITALFARMER2022. Head to this special affiliate link to get started: www.mydigitalfarmer.com/localline
It's the end of the year, and that means it's time for the end of year evaluation and goal setting retreat!
Crickets.
Wait... you don't DO an end-of-year evaluation or goal setting?.... LOL.
If not, I SO get it. Don't beat yourself up. But today, I'm going to inspire you to give it another try. I used to avoid this process too -- partly because I didn't have a good process that worked for me.
That all changed when I found these evaluation questions. And in today's podcast, I'm going to share them with you.
I basically use a series of 12 questions. (I share 9 of them with you today). I spend two separate days journaling on them for about two hours each time. That's a total of 4 hours. (Don't worry... if journaling isn't your thing, I suggest another way to do it in the show).
In this episode, I walk you through 9 questions and flesh out examples of what kinds of answers you're looking for. By the time you've really worked through these, I PROMISE YOU that the answers to question #7 "What are your goals for next year" will be pretty clear to you. I love how these questions bring up so many discoveries, limiting beliefs, desires, direction, and clarity for me.
I hope it works for you too.
I encourage you to listen to my episode in its entirety. Then book some time this week to work through the questions -- make the process your own. See what comes up for you. Then tell me what you came up with! I'd love to hear one idea... email me or shoot me a DM @mydigitalfarmer on Instagram.
Here are the questions I journal through:
PART 1 - do these on day one (2 hours)
- List everything that has happened to you in the last 12 months related to your business?
- What are the lessons from those experiences that you can take into next year?
- What do you want to do more of? What do you want to do less of?
- What are you still holding onto from last year that is taking up space? And what will there be room for when you let that go? (Think physically, relationally, feelings, possessions, time sucks, mindsets and limiting beliefs)
- What are your 5% revenue generating activities?
PART 2 -- do these on day two (2 hours)
- What do you want? (Think outside your business. What else do you want for your life?)
- What are your goals for next year? What results do you want to produce? (This could include elements of your personal life too).
- What specific measure will you use to know that your objective has been realized?
- What new habits will you have to adopt to win your game? (Daily? Weekly? Monthly? Quarterly?)
Some of the resources mentioned in this episode:
Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Register for my webinar called “The 3 Mistakes CSA Rookie Farmers Make (And How to Avoid Them).” You can register at www.mydigitalfarmer.com/rookie — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA.
My Accelerator Coaching program -- join my small group of farmers and entrepreneurs as we build one marketing asset for your business each month together, and coach each other to greatness! Includes a group coaching and mastermind element!
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
Subscribe and Review in Apple Podcast
I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at mydigitalfarmers@gmail.com.