Libsyn Directory

297 How to Be the Guide Your Customers Need

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 01/29/2025

302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets

My Digital Farmer | Marketing Strategies for Farmers

Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something...

301 Creating Marketing Peaks – The Secret to More Predictable Sales

My Digital Farmer | Marketing Strategies for Farmers

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets. Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your...

300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business

My Digital Farmer | Marketing Strategies for Farmers

It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been. So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use...

299 Unlock the Power of Product Collections in Your Farm Business

My Digital Farmer | Marketing Strategies for Farmers

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm business. In this episode, I’m diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify...

298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)

My Digital Farmer | Marketing Strategies for Farmers

Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your...

297 How to Be the Guide Your Customers Need

My Digital Farmer | Marketing Strategies for Farmers

Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt relief and hope. Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer. This story led me to reflect on your role as a guide in your...

296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long

My Digital Farmer | Marketing Strategies for Farmers

Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you...

295 How to Use Weekly or Daily Specials to Increase Farm Sales

My Digital Farmer | Marketing Strategies for Farmers

Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more. But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people...

294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty

My Digital Farmer | Marketing Strategies for Farmers

January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger. But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer. What...

293 From Strawberries to Sales: Building Your U-Pick Farm Strategy

My Digital Farmer | Marketing Strategies for Farmers

Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses. This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes...

More Episodes

Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer.

This story led me to reflect on your role as a guide in your customer journey. Are you showing up in the way they need? Are you acting like the trusted expert who confidently points the way forward?

Inspired by Donald Miller’s book Building a StoryBrand, I break down what it means to take on the role of the guide in your marketing and customer service. I share practical tips on:

Showing authority and expertise in your niche
Exuding confidence in your product or service
Giving new customers a clear and simple “Start Here” path
Offering the success path your customers are craving

Tune in to discover how you can build trust, nurture loyalty, and create a customer journey that leads straight to success—for both you and your audience.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Build Your Metrics Dashboard Workshop -- Join me inside of Farm Marketing School this month to learn about all the key metrics you need to be tracking in your farm business for sales and marketing. Then set up your "dashboard" as a Google Sheet to track the key metrics to help you meet your revenue goals. Subscribe to Farm Marketing School this month for full access!

Allen Chiropractic Orthopedics -- I share my testimony in today's episode. This doctor is the doctor I talk about!! Dr. Sean Allen is a thought leader, practitioner, and teacher in orthopedic chiropractry. I call him my personal Jesus. He has now healed me twice. He finds the root of the problem and FIXES it. If you live in the metro-Chicago area, and you have some kind of pain that other doctors can't figure out... I bet he can.

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

Some of the resources mentioned in this episode:

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