319 How to Create a VIP Customer Strategy for Your Farm Part 1
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 07/02/2025
339 How I Got 234 CSA Members to Sign Up in One Day
My Digital Farmer | Marketing Strategies for Farmers
What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign. We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!) If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this. ...
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BONUS Quick Tips for Selling More Farm Products for the Holidays
My Digital Farmer | Marketing Strategies for Farmers
Thanksgiving is right around the corner, and you might be thinking, “It’s too late to pull off a holiday promo.” But guess what? It’s not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there’s money sitting on the table right now for your farm. In this episode, I’m showing you how to grab it. In this week’s episode, I’m giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind. You’ll learn: 🥕 How to...
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338 How to Manage Your Farm Facebook Group Between Seasons
My Digital Farmer | Marketing Strategies for Farmers
This week’s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: “As our season ends in December and the next CSA won’t begin until spring, I’m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don’t continue?” If you run a CSA, you’ve probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don’t renew? In this...
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337 How to Build a Simple Referral Engine for Your Farm
My Digital Farmer | Marketing Strategies for Farmers
What’s the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it. Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust. You’ll learn: Why referrals work better than ads (and cost you way less) 5 ingredients of an irresistible referral offer When and how to ask for a referral (timing is everything) Real farm examples by...
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When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call
My Digital Farmer | Marketing Strategies for Farmers
What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won’t have more until 2027. She came to our group coaching call in full-on panic mode: “How do I keep...
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335 Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time
My Digital Farmer | Marketing Strategies for Farmers
As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn’t recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time. I wish I’d adopted this sooner. In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead...
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334 The Anatomy of a Great Email Offer — A Deep Dive Audit
My Digital Farmer | Marketing Strategies for Farmers
Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it. In today’s episode, I’m auditing one of those unicorn emails — and I’m showing you why it worked so well. This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivators all at once, had brilliant positioning, and used subtle language that made it feel like a gift — not a pitch. It’s rare to find something this clean, so I knew I had to share it with...
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333 Finding Your Farm's Gateway Offer
My Digital Farmer | Marketing Strategies for Farmers
Most farmers try to push the “big sale” first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You’ll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose. You’ll discover: What a gateway offer is (with examples for veggie, meat, flower, and value-added farms) Why small, low-risk products are often your most powerful marketing tool How to position and...
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332 Quick Tip - How to Get Your First Farm Testimonials
My Digital Farmer | Marketing Strategies for Farmers
One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your customers don’t. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a simple, repeatable strategy to jumpstart your testimonials—even with zero reviews. And yes, it involves giving away product strategically to build the kind of trust that drives sales. You’ll learn: Why testimonials are one of your biggest marketing levers The catch-22 most...
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331 Coaching Call: Advice for a Farmer in their First Year
My Digital Farmer | Marketing Strategies for Farmers
Ever wonder what it’s really like inside one of my monthly FMS coaching calls? In this episode, you’ll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential) really lives. Inside this call, we cover: What’s clogging the sales pipeline in their direct-to-consumer model How to build a product ladder that bridges the pricing gap Why their quirky Chicken Bingo event is a marketing goldmine Why the fear of running out of product can...
info_outlineHave you ever walked into a place so often that the staff knew your name—and your order?
There’s something magical about being recognized and treated like a regular. It creates loyalty.
That’s the idea behind a VIP strategy—and your farm needs one.
In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of.
You’ll learn:
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Why your business needs a VIP strategy
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What behaviors to track to spot your most loyal customers
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The kinds of perks that work best (by farm type!)
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And how to design a VIP tier that feels intentional and doable
💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier.
👉 Download it now at www.mydigitalfarmer.com/vipworksheet
🎧 Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more.
Our Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School
Marketing doesn’t have to feel overwhelming, and you don't have to do it alone.
Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
✅ Promotion calendar planning
✅ Google Business Profile optimization
✅ Writing email sequences
✅ Customer testimonials and funnel building
✅ Monthly live coaching calls for support
Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms
Helpful Links Mentioned in This Episode
The NEW Social Media Planning Project launches live in Farm Marketing School, starting June 1st. Do you need help creating a 30 Day plan for social? Come inside and learn how to build a repeatable system that feels intentional and easy.
Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here.
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Follow me on Instagram: @mydigitalfarmer
Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
Support the Podcast:
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Subscribe on your favorite podcast app so you never miss an episode.
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⭐️ Leave a review on Apple Podcasts to help other farmers find the show.
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Share this episode with a friend or fellow farmer!
And remember… I believe in you. 💛