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305 Top 5 Places to Advertise Your Farm’s Lead Magnet

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 03/26/2025

323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident show art 323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident

My Digital Farmer | Marketing Strategies for Farmers

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started:  If your marketing to-do list is starting to...

info_outline 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference show art 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference

My Digital Farmer | Marketing Strategies for Farmers

  Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started:  If...

info_outline 321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience show art 321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience

My Digital Farmer | Marketing Strategies for Farmers

If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer’s remorse, and increasing repeat purchases? In this week’s episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a...

info_outline 320 How to Create a VIP Customer Strategy for Your Farm Part 2 show art 320 How to Create a VIP Customer Strategy for Your Farm Part 2

My Digital Farmer | Marketing Strategies for Farmers

Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy...

info_outline 319 How to Create a VIP Customer Strategy for Your Farm Part 1 show art 319 How to Create a VIP Customer Strategy for Your Farm Part 1

My Digital Farmer | Marketing Strategies for Farmers

Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You’ll learn: Why your business needs a VIP strategy What behaviors to track...

info_outline 318 How Farmers Can Use July 14 to Create Buzz and Sales show art 318 How Farmers Can Use July 14 to Create Buzz and Sales

My Digital Farmer | Marketing Strategies for Farmers

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to use this quirky, under-the-radar holiday to your advantage—with a list of 8 creative giveaway ideas you can steal, tweak, or flat-out copy. Whether you want to build customer loyalty, generate excitement on social, or increase traffic to...

info_outline 317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week show art 317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week

My Digital Farmer | Marketing Strategies for Farmers

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for , a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250...

info_outline 316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained show art 316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained

My Digital Farmer | Marketing Strategies for Farmers

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started:  Marketing doesn’t have to feel...

info_outline 315 What's a Thank You Page in Farm Marketing? show art 315 What's a Thank You Page in Farm Marketing?

My Digital Farmer | Marketing Strategies for Farmers

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step.  And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we’re talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn’t just a...

info_outline 314 The Power of a Beta Test in Marketing show art 314 The Power of a Beta Test in Marketing

My Digital Farmer | Marketing Strategies for Farmers

Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you’ve been sitting on an idea because it feels “too big,” this episode will show you how to test it, refine it, and build momentum with less...

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March 26, 2025

A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?"

Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long.

This got me thinking—how many farmers have a lead magnet set up but aren’t actually promoting it in the right places? Or worse, have no idea if it’s even working?

So today, I’m breaking down 5 key places you should be advertising your lead magnet so you can grow your email list faster and turn more leads into customers. Plus, I’ve got a free resource to help you brainstorm 20+ farm lead magnet ideas so you can get started today!

Your homework from this episode is to pick ONE of the ideas I share in the episode and start promoting your lead magnet there on a consistent basis every week!

🎧 Hit play now and make sure your lead magnet is working for you!

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

  • 📆 Creating a promotion calendar that drives consistent sales
  • 🛠️ Setting up & optimizing your Google Business Profile
  • 📧 Writing high-converting emails (nurture, promotions, onboarding)
  • 🗣️ Collecting & using customer testimonials effectively
  • 🔍 Auditing & improving your sales funnel
  • 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

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