366: The Smart Traveller’s Wine Guide to Switzerland with Simon Hardy
Release Date: 12/03/2025
Unreserved Wine Talk
Is a fully organic future in agriculture possible or even affordable, or are there limits to how far we can go? Why has biodynamics thrived in wine when many of its founder’s ideas were rejected in medicine and education? How much of what you enjoy in wine comes from what’s in the glass versus your mental perception of what you’re drinking? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Alan Ramey, author of Pressing Matters: The Debates, Controversies and Mysteries that have Shaped the World of Wine. You can find the wines we discussed at . ...
info_outlineUnreserved Wine Talk
What might surprise you about the amount of research on organic versus conventional farming when it comes to winemaking? Why are many strong opinions in wine accepted without much challenge or push for validation? Why are traditional wine regions being forced to balance heritage with visibility and branding in today’s market? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Alan Ramey, author of the new book, Pressing Matters: The Debates, Controversies and Mysteries that have Shaped the World of Wine. You can find the wines we discussed at . Giveaway Two of...
info_outlineUnreserved Wine Talk
Why do Irish distillers believe triple distillation creates a smoother, more refined whiskey? What makes a whiskey feel warm and smooth on the palate instead of fiery or harsh? Why does the Belfast origin of ginger ale make it such a natural pairing with McConnell’s Irish Whisky? In this episode of the Unreserved Wine Talk podcast, I'm chatting with John Kelly, CEO of the Belfast Distillery Company, responsible for reviving one of Belfast’s most famous brands, McConnell’s Irish Whisky. You can find the wines we discussed at . Highlights Why does Irish whiskey traditionally...
info_outlineUnreserved Wine Talk
What’s the hidden meaning behind the opaque ribbed glass at the bottom of a McConnell’s Irish Whisky bottle? What made the opportunity to revive McConnell’s Irish Whisky important enough to leave a long and secure career behind? How does a master distiller notice that something is off long before anyone else can spot it? In this episode of the Unreserved Wine Talk podcast, I'm chatting with John Kelly, CEO of the Belfast Distillery Company, responsible for reviving one of Belfast’s most famous brands, McConnell’s Irish Whisky, which actually dates back 250 years this year...
info_outlineUnreserved Wine Talk
If your wearable device knows your cortisol level, your heart rate, and the ambient light in your dining room, should it also choose the perfect wine for you? The Romans raved about Falernian. The Georgians were fermenting in clay vessels eight thousand years ago. Could AI finally let us taste what they were drinking? Conversely, can AI write an accurate tasting note for wine still in the bottle before a single human lifts the glass? When every appellation is covered, every vintage scored, and every back label written by an algorithm, what is a wine writer actually for? You’re...
info_outlineUnreserved Wine Talk
Why do some cultures embrace wine as a cultural expression while others see it simply as a beverage? Why do some cultures embrace wine as a cultural expression while others see it simply as a beverage? Can fine wine actually be defined, or is it something subjective to be debated? Why is it so important to identify both the aroma and structure of wines when tasting? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Sarah Heller, Master of Wine. You can find the wines we discussed at . Highlights What was it about tasting Barolo for the first time...
info_outlineUnreserved Wine Talk
Why is spitting essential if you want to taste wine seriously? What made Hong Kong’s wine boom in 2010 feel both extravagant and generous? Does formal wine tasting language strip the emotion out of wine writing? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Sarah Heller. You can find the wines we discussed at . Highlights How did Sarah’s wine career almost end before it began? Why did her accident in southern France strengthen her commitment to the wine industry? What was it like to represent a restaurant alone at age 20 at the world’s largest wine...
info_outlineUnreserved Wine Talk
Should wine competitions give judges the option to say that none of the wines in a category deserve a medal? Why have some classic regions become inaccessible while others remain within reach for wine drinkers? What does it mean for a wine to gain wisdom as it ages? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Neal Hulkower, a PhD rocket scientist, who has just published his first book, Grape Explications. You can find the wines we discussed at . Giveaway Three of you are going to win a copy of Neal Hulkower's terrific new book, Grape Explications. To...
info_outlineUnreserved Wine Talk
How can a single bottle of wine completely change your understanding of what wine can be? What makes a wine so remarkable that you can almost taste it again in your memory decades later? Why are people drawn to tasting notes even when words can never fully capture the experience of tasting and smelling wine? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Neal Hulkower, a PhD rocket scientist, who has just published his first book, Grape Explications. You can find the wines we discussed at . Giveaway Three of you are going to win a copy of Neal...
info_outlineUnreserved Wine Talk
Why did this author start the book with tasting, rather than history, regions or grapes? Was that because you wanted to get right into the sensory experience, rather than maybe some of the drier knowledge? Why is your experience of what tastes good as personal as a fingerprint? When it comes to wine, what do you mean by structure? Why are these important, these structural components? Do you think they matter more than identifying that, that wine’s from Burgundy, that wine’s from Bordeaux? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Jordan Salcito, author of Smart...
info_outlineWhy You Can't Buy Switzerland's Exceptional Wines Abroad? Why does Switzerland grow so many grape varieties, and which ones are the key players that define the country’s wine regions? What makes high-altitude wine regions uniquely capable of producing wines that balance great concentration without being too heavy?
In this episode of the Unreserved Wine Talk podcast, I'm chatting with Simon Hardy, author of The Smart Traveller’s Wine Guide to Switzerland.
You can find the wines we discussed at https://www.nataliemaclean.com/winepicks.
Giveaway
Two of you are going to win a copy of Simon Hardy's terrific new book, The Smart Traveller’s Wine Guide to Switzerland. To qualify, all you have to do is email me at natalie@nataliemaclean.com and let me know that you’ve posted a review of the podcast. I’ll choose two people randomly from those who contact me. Good luck!
Highlights
How did a teenage exchange trip to a small Burgundy wine family spark Simon’s lifelong fascination with wine?
What did he discover about everyday French wine culture while living with a Burgundian family?
How did a simple holiday job in London unexpectedly expand Simon’s exposure to the world of wine?
What impact did nearly two decades in Switzerland have on Simon’s understanding of vineyards, terroir, and regional identity?
How did a 30-page free e-book on Swiss wine evolve into a major publishing project?
What makes The Smart Traveller’s Wine Guide to Switzerland different?
Why is Switzerland’s wine industry so small and so little Swiss wine found abroad?
How do Switzerland’s six wine regions differ in grapes, climate, language, and vineyard culture?
Why does the country grow more Pinot Noir than Chile, yet remain almost invisible in global wine conversations?
What makes Chasselas the quiet backbone of Swiss white wine?
How do classic Swiss foods showcase the subtlety of Chasselas?
What does extreme altitude viticulture reveal about the character of Switzerland’s mountain wines?
Key Takeaways
Why is Swiss wine such a rarity worldwide even though it’s highly regarded?
As Simon explains, Switzerland… is a small country, but when it comes to the wine sector, virtually everything is relatively small-scale. So in terms of producers of in excess of a million bottles, there are very few of them. The majority are small family-run businesses producing somewhere between 50 to 70,000 bottles a year. It's very rare that a single producer will have a single grape planted and be a specialist and expert in that grape. they would have at least 6 to 10 grape varieties planted, if not even more, and be very proud of the fact that they have this diversity in their vineyards. Each wine is a relatively small quantity and most of it stays in the country. It's less than 2% that gets exported.
Why does Switzerland grow so many grape varieties, and which ones are the key players that define the country’s wine regions?
So other than Chasselas, there’s Pinot Noir, which is actually the most planted grape in Switzerland. There’s more Pinot Noir produced in Switzerland than in Chile. Gamay, and Merlot. Those are the big four in about two-thirds of the vineyards. you’ve got an incredibly long list of those 253. lots of very small plantings of… largely insignificant varieties, often experimental. The others I went for were those where they play a significant role within a given region.
What makes high-altitude wine regions uniquely capable of producing wines that balance great concentration without being too heavy?
I didn’t do a word count in the book, but I think the terminology ‘alpine freshness’ probably gets repeated a few times. This diurnal variation is absolutely critical. You get more than adequate sunlight and sun hours during the day in summer for full ripening, not an issue. But you get these plunging temperatures at night, which helps to maintain the acidity levels. So you get the perfect combination of fresh acidity and phenomenal ripeness. Put the two together, that is probably if there’s any calling card. And it's not just Swiss wine. It’s the same story in Valtellina, in Aosta Valley in Italy, in Alto Adige, in Savoie. The effect of being in these mountainous areas, where you can plant at altitude but where you have this big drop off in temperature at nighttime.
About Simon Hardy
Simon Hardy brings a rare blend of multinational brand marketing and entrepreneurial flair in the world of wine. Simon champions Swiss wine in the UK, organising Swiss Wine Week London for Swiss Wine Promotion. He is also the co-founder of Alpina Vina, a cross-border guide to Alpine wine regions, including documentary films he writes and presents.
Simon also wrote The Smart Traveller’s Wine Guide to Switzerland, which has just been published by the Académie du Vin Library with Club Oenologique. He is also a Regional Ambassador for Switzerland at The Old Vine Conference and a judge for the International Wine Challenge since 2018.
To learn more, visit https://www.nataliemaclean.com/366.