Ninja Selling Podcast
Episode Summary In this special live episode of the Ninja Selling Podcast, Eric Thompson records in front of a live audience at the first Ninja Installation of 2026 in Fort Collins, Colorado. Eric is joined by Denver agent Dave Hettrick of RE/MAX Professionals and Dave’s Ninja Coach, Julie WIll. Dave had his best year yet in 2025, growing his business 62% year over year in a market that was essentially flat, and he broke through a major income milestone by earning just over $300,000 for the year. The central theme of the conversation is flow, specifically hyper flow, and how Dave creates...
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In this wide-ranging conversation, Rob Nelson is joined by longtime mentor, friend, and Ninja partner Peter Parnegg to explore what sits at the very foundation of Ninja Selling: personal mastery. As the first of the four cornerstones of Ninja, personal mastery isn’t a destination or a checklist; it’s a lifelong path of alignment between mindset, skills, and daily actions. Peter and Rob discuss what it means to live from abundance instead of scarcity, to choose creation over competition, and to take full responsibility for how we present ourselves in the world. They move beyond business...
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In this New Year’s episode, Rob Nelson and Eric Thompson unpack one of the most powerful, and deceptively simple, Ninja coaching tools: “If you could wave your magic wand…” What sounds playful on the surface is actually a strategic question that fosters psychological safety, removes invisible limits, and enables people to access what they truly want without fear, risk, or “yeah-but” thinking. Rob and Eric explain how the magic wand question puts people into a pretend state where there’s no ceiling and no consequences, allowing clarity, emotion, and authentic motivation to...
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Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype. Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together,...
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Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her “extended family” of clients have fueled her rapid rise, without a traditional assistant. Caroline, originally from Australia and now thriving in Pueblo, Colorado, has built a high-production, relationship-based business on pace for 100 transactions in 2025, following 91 transactions in her first full year. She...
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In this episode, Eric Thompson sits down with Stephanie Peterson, a dedicated Ninja Realtor® from Spokane, Washington. With 11 years of experience and an incredible ability to generate over $200,000 annually working just 20 hours a week, Stephanie shares how living intentionally, staying in flow, and focusing on relationships has completely transformed her life and business. Episode Summary Stephanie Peterson, a long-time Ninja and real estate professional with Windermere City Group, has built a highly efficient and relationship-driven business centered around a select group of 100 people....
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In this episode of the Ninja Selling Podcast, Northern Virginia Realtor and Ninja, April Myers, explores what it really looks like to stay magnetic, consistent, and growth-minded when life gets very real. Based in Arlington, Virginia, with @properties in the DC suburbs, April shares how her background as a recruiting leader and VP of strategic growth helped her become fearless in sales and build powerful relationships with agents across her market. Those relationships are now a major asset in her real estate business. But the heart of this episode is deeply personal. In late 2024, April’s...
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Eric Thompson is joined by husband-and-wife Ninjas Jeremy and Shanon Johnson, retired Air Force veterans turned real estate professionals, to explore how this dynamic duo built a purpose-driven business rooted in discipline, structure, and service. From military precision to Ninja mastery, the Johnsons have created a thriving business in Hampton Roads, Virginia, closing 44 transactions in 2024 while maintaining balance, harmony, and joy in their personal lives. This conversation delves into what it takes to run a business intentionally as a couple, rather than by accident or exhaustion. Jeremy...
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Rob sits down with a powerhouse panel made up of Spears Group’s Founder, Jonathan Spears, and its COO, Maria Coukoulis, both of whom are also co-founders of MyOps AI, and Larry Kendall, the author of Ninja Selling, to discuss a pivotal moment in every successful real estate agent's career. Together, this all-star team tackles the critical crossroads agents face: whether to continue as a solo producer or to build a high-performing real estate team. This conversation goes deep into the nuts and bolts of scaling a real estate business from the ground up. The group explores...
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Eric Thompson is joined by world-class Ninja, Ethan Shapiro, and his coach, Steve Mangelson, at a Ninja Installation in Fort Collins, Colorado, for a lively discussion about intentionally creating change. Ethan shares his journey from the grind of cold-calling to building a thriving business on genuine relationships and a unique charitable model. Together, with Steve and Eric, he offers powerful insights for achieving sustainable success and personal fulfillment in your real estate career. Ethan's transition from prospecting to a system that fosters deep client connections and improves quality...
info_outlineHappy summer, Ninjas! Rob Nelson welcomes the founder of Ninja Selling, Larry Kendall, back to the podcast for a special conversation about vision, strategy, and staying in flow. Larry kicks things off with a recap of the annual Guide Camp, a development workshop for Ninja instructors and coaches, highlighting the renewed focus on Ninja Selling's core mission: to change the way the world views salespeople.
The conversation then turns to Larry's big summer project: finishing his highly anticipated new book, Ninja Leadership. Discover Larry's personal strategy for tackling this major endeavor, including how he time blocks his summer, protects his creative energy by working in the early morning hours, and uses a change of scenery to maintain focus and say "no" to distractions.
Finally, Rob and Larry dive into a Q&A session, addressing some of the most common questions from the Ninja Selling Facebook groups. Get Larry's expert advice on how to rebuild a sphere in a new city, what to do when you're struggling to come up with ideas for personal notes (the answer might surprise you), and a powerful, next-level FORD question technique to spark deeper, more meaningful conversations. This episode is packed with inspiration and actionable strategies for your business and life.
Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
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A Recap of Guide Camp 2025 and the Focus on the Ninja Movement
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The Refined Ninja Mission: Changing the Way the World Views Salespeople
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Larry's Summer Project: Announcing the Upcoming Book, Ninja Leadership
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Larry's Strategy for Writing a Book: Time Blocking, Protecting Creative Energy, and Changing Your Environment
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Building Culture in the "Margins" Between Meetings
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Q&A: How to Rebuild Your Sphere After Moving to a New City
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Q&A: The Real Reason You're Struggling to Write Personal Notes (and How to Fix It)
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Q&A: A Next-Level FORD Question to Spark Deeper Conversations ("What's your favorite summertime activity?")
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The "What's in Your Hand?" Follow-Up Question Technique
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How to Use FORD and Record to Create "Wow" Experiences
Key Takeaways:
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Focus on building relationships, not just chasing transactions, to thrive in any market shift.
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To change how the world views salespeople, you must first change how salespeople view themselves and the world.
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Protect the first hours of your day for your most important creative work, as they are often your most productive.
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Physically changing your location can be an effective strategy for saying "no" and creating space for deep work.
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If you're struggling for note-writing ideas, the root problem is likely a lack of "live flow"; increase your conversations.
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To start deeper conversations, ask specific, open-ended questions like "What's your favorite summertime activity?" instead of generic ones.
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Practice active listening by letting a person's last answer guide your next question, allowing you to go deeper.
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The goal of FORD and Record is to uncover details that allow you to create a personalized, high-value "wow" experience.
Links:
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Website: http://www.NinjaSelling.com/Podcast
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Email: TSW@NinjaSelling.com
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Phone: 1-800-254-1650
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Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast
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Facebook: http://www.facebook.com/NinjaSelling
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Instagram: @NinjaSellingOfficial
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Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public
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Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/