Ep. 232 - Cracker Barrel (Marketing) Mistakes To Avoid
Thriving in Tandem: The podcast for married entrepreneurs
Release Date: 11/05/2025
Ep. 235 - Inconvenient Entrepreneurs: How Not To Start A Business with Robbie and Nicole Harper
Thriving in Tandem: The podcast for married entrepreneurs
Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs’ guide for greater work-life balance. Download the 5 Daily Habits to Thrive in Tandem Need some insight into how to balance it all? Schedule a free discovery call. What happens when a career shake-up, a calling to entrepreneurship, and a surprise pregnancy all collide at once? In this episode, Robert sits down with Robbie and Nicole Harper—co-founders of Blue Ridge PR—to talk about what it really looks like to build a business while...
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Ep. 234 - Five Hidden Business Growth Traps Costing You Time and Money
Thriving in Tandem: The podcast for married entrepreneurs
Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs’ guide for greater work-life balance. FREE Marriage and Business Assessment Need some insight into how to balance it all? Schedule a free discovery call. As married entrepreneurs, it’s easy to fall into traps that seem harmless but quietly eat away at your profits, your time, and even your marriage. In this episode, Robert and Kay Lee uncover five hidden growth traps that keep business owners stuck working harder instead of...
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Ep. 233 - How To Make Risky Moves In Business and Marriage with Susan Schramm
Thriving in Tandem: The podcast for married entrepreneurs
When big ideas stall, it’s rarely because the idea is bad—it’s because people get stuck. In this week’s conversation, we welcome strategist and author Susan Schramm (chair of Nehemiah Project; founder of Go To Market Impact) to unpack how married entrepreneurs can de-risk decisions at work and at home—without killing momentum or connection. Susan introduces her De-Risk System for Impact, a simple, people-first way to move initiatives forward: clarify why and why now, name who must take action, surface assumptions, and explore both upside and downside risk—including the risk of...
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Ep. 232 - Cracker Barrel (Marketing) Mistakes To Avoid
Thriving in Tandem: The podcast for married entrepreneurs
Cracker Barrel’s attempted rebrand lit up the internet—but the logo was only the tip of the iceberg. In this episode, Robert and Kay Lee unpack what really happened: rapid, sweeping changes to brand visuals, menu staples, and in-store experience that left loyal customers feeling ignored. Robert draws on his Coca-Cola days to connect the dots to “New Coke” and other big-brand missteps. The lesson for married entrepreneurs? Expansion is great—if you bring your core with you. We talk about how to modernize without losing the soul of your brand, why you must weight research toward your...
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Ep 231 - Live Life Rich (in Tandem) with Marissa Nehlsen
Thriving in Tandem: The podcast for married entrepreneurs
Live Life Rich Book Website: Instagram: @marissanehlsen Facebook: Twitter:@MarissaNehlsen LinkedIn: Eight-figure founder and wealth strategist Marissa Nehlsen returns to share how married entrepreneurs can build real wealth and protect what matters most at home. From her North Dakota roots to stewarding multiple Costa Rica retreat properties, Marissa unpacks the mindset shifts that moved her from hustle to harmony—where profit funds purpose, family, and freedom. She reveals why “keeping moving” doesn’t mean doing more; it means making better, braver...
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Ep. 230 - The Myth of Hustle & Grind: Build a Legacy Without Burning Out
Thriving in Tandem: The podcast for married entrepreneurs
After a jam-packed few weeks onboarding clients and juggling a major project, Robert & Kay Lee get real about a message every married entrepreneur needs to hear: “Hustle now, rest later” is a myth that steals joy, strains marriages, and sabotages long-term business value. In this candid conversation, they unpack why constant grind doesn’t equal greater achievement—and how to build a business that grows and lets you enjoy life with your spouse now, not “someday.” You’ll hear how choosing family over finance actually creates a stronger company: better culture, lower turnover,...
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Ep. 229 - 5 Mistakes We’ve Made As Married Entrepreneurs
Thriving in Tandem: The podcast for married entrepreneurs
Every married entrepreneur knows mistakes come with the territory—but they don’t have to derail your marriage or business. In this episode, Robert and Kay Lee pull back the curtain on the top five mistakes they’ve made as married entrepreneurs—and the lessons learned along the way. From overlooking the “Chief Feelings Officer” to chasing shiny objects, they share candid stories that cost them time, money, and peace (sometimes six figures!). You’ll hear how “hiring for convenience” created unnecessary conflict, why building real friendships beats pouring money into funnels,...
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Ep. 228 - Is Tech Helping Or Hurting Your Business (and Marriage)?
Thriving in Tandem: The podcast for married entrepreneurs
With over 10,000 AI tools at our fingertips, it’s tempting to think technology will be our golden ticket to efficiency, profits, and free time. The problem? All that “help” can actually lead to tech creep—where one more tool, one more subscription, and one more DIY task sneak onto your plate until your calendar is full and your marriage is on the back burner. Bottom line: Tech can absolutely help you grow your business and free up more time for your marriage—if you use it in moderation and keep your focus on the high-level work only you can do. 🎧 Listen now to learn how to put...
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Ep. 227 - Dealing With Changing Roles As Husband and Wife and Business Partners with Phil and Shae Bynes
Thriving in Tandem: The podcast for married entrepreneurs
When roles shift at home and at work, even strong couples can feel the strain. In this episode, returning guests Shay and Phil Bynes (Kingdom Driven Entrepreneur) pull back the curtain on their four-year journey of transitioning Shay out of the CEO seat and Phil in—while raising three kids and continuing to lead a global movement. They share what changed, what didn’t, and how they protected connection through it all. You’ll hear how they navigated identity, authority, and expectations as spouses and co-leaders—without letting business tension become marital tension. From hearing...
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Ep. 226 - Navigating Different Energy Levels As Husband and Wife
Thriving in Tandem: The podcast for married entrepreneurs
Get on the waitlist for a Thriving in Tandem event near you. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs’ guide for greater work-life balance. Download the 5 Daily Habits to Thrive in Tandem Need some insight into how to balance it all? Schedule a free discovery call. Every married entrepreneur knows the challenge of managing different energy levels—especially when one spouse is ready to go full throttle and the other needs to pace themselves. In this episode, Robert...
info_outlineCracker Barrel’s attempted rebrand lit up the internet—but the logo was only the tip of the iceberg. In this episode, Robert and Kay Lee unpack what really happened: rapid, sweeping changes to brand visuals, menu staples, and in-store experience that left loyal customers feeling ignored. Robert draws on his Coca-Cola days to connect the dots to “New Coke” and other big-brand missteps.
The lesson for married entrepreneurs? Expansion is great—if you bring your core with you. We talk about how to modernize without losing the soul of your brand, why you must weight research toward your existing buyers, and how “nostalgia” (surprise!) still wins with younger audiences. Translation: keep what people love, then pilot the new.
You’ll also hear practical ways to pressure-test change as a couple-led team—from founder interviews and customer listening to limited market tests—so you protect profits, avoid avoidable conflict at home, and buy back time you’d otherwise spend doing cleanup.
Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs’ guide for greater work-life balance. https://www.thetandembook.com/
Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download
Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk
Key Takeaways
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Protect the core: modernize, don’t amputate.
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Weight research to loyal customers before chasing new segments.
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Give choices (keep the classics while piloting new offers).
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Test small (limited locations/segments) before rolling out big.
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Honor the brand story—talk to founders/OG customers early.
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Nostalgia sells (even with Gen Z); don’t discard it.
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Measure reality, not vibes: let sales, retention, and sentiment data lead.
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As spouses in business, align on “non-negotiables” first to prevent conflict later.
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Expand the market by adding rings around the core, not replacing it.
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Listen continuously—surveys, DMs, and event feedback are your free focus groups.