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John Clarke | Why Knowing Your "Why" Is Important In Your Practice | TPOT 125

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 04/20/2020

Embracing Changes In Your Private Practice | TPOT 155 show art Embracing Changes In Your Private Practice | TPOT 155

The Practice of Therapy Podcast with Gordon Brewer

This episode is all about embracing the changes that 2020 has thrown at us. As we adjust to the new normal, it's time to think about what opportunities we can find. For instance, if you haven't already, maybe it's time to ditch your physical office and go full-time into telehealth. Also, it's time to start thinking about diversifying your income through or . Tune in as I speak about all sorts of ways you can embrace the curveball that is 2020.  Start With Your Why What are your priorities? Why do you want to be in practice? Why do you want to do the things that you do? This year we...

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Faith Dulin | Setting Boundaries And Working With Difficult Clients | TPOT 154 show art Faith Dulin | Setting Boundaries And Working With Difficult Clients | TPOT 154

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Faith Dulin and I talk about her experiences as a new therapist and working on boundaries with people. As therapists, we like to be accommodating. However, people-pleasing will take a toll over an extended period of time. One way that Faith works on her boundaries is by seeing her own therapist. Plus, we talk about working with clients who are challenging to engage with, and we give tips on building rapport with clients upfront. Meet Faith Dulin I moved to Charlotte from the West Coast 20+ years ago. I have a military background and worked uptown in corporate America before...

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Kathryn Esquer | Connecting With Other Therapists During The Pandemic | TPOT 153 show art Kathryn Esquer | Connecting With Other Therapists During The Pandemic | TPOT 153

The Practice of Therapy Podcast with Gordon Brewer

As a telehealth therapist, do you ever feel alone? My guest, Kathryn Esquer, knows exactly what this feels like. She misses the daily interactions with fellow mental health professionals. That’s why Kathryn created the , an organization for the next generation of therapists in private practice. Tune in as Kathryn speaks about how she created a community, politics in the therapy room, and the benefits of finding your network.  Meet Kathryn Esquer Kathryn Esquer is a Clinical Psychologist and MBA graduate. She currently works in her rural hometown in central Pennsylvania providing...

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How Great Clinicians Fail; Reverse Interview with Julie Herres | TPOT 152 show art How Great Clinicians Fail; Reverse Interview with Julie Herres | TPOT 152

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Julie Herres interviews Gordon about how great clinicians can fail. First, clinicians can fail when they don’t know their numbers. It’s critical to understand the profit and loss of your business. Another significant mistake clinicians make is not charging enough for their sessions. A therapist must understand how their money mindset is holding them back from making enough money to run a private practice. Plus, we talk about the importance of having six months of income saved for emergencies, how to avoid debt, and why you need to stop bootstrapping. Meet Julie Herres...

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Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151 show art Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Danielle Branche joins the show. She talks about navigating perfectionistic beliefs when it came time to create her private practice. After loads of therapy, Danielle finally came to terms with the idea that a perfect private practice simply isn’t possible. Also, Danielle speaks about the transition from private practice to group practice. Plus, we talk about overcoming shame, the black lives matter movement, and the importance of boundaries. Meet Danielle Branche If you ask any therapist why they were drawn to this profession, most of them would answer with, "I wanted...

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Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151 show art Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Danielle Branche joins the show. She talks about navigating perfectionistic beliefs when it came time to create her private practice. After loads of therapy, Danielle finally came to terms with the idea that a perfect private practice simply isn’t possible. Also, Danielle speaks about the transition from private practice to group practice. Plus, we talk about overcoming shame, the black lives matter movement, and the importance of boundaries. Meet Danielle Branche If you ask any therapist why they were drawn to this profession, most of them would answer with, "I wanted...

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Linda Sanderville | Liberating Your Identity In Private Practice | TPOT 150 show art Linda Sanderville | Liberating Your Identity In Private Practice | TPOT 150

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Linda Sanderville explains how she wants to shift generational poverty – it’s all about a money mindset shift. We talk about navigating our mindset blocks when it comes to having a thriving private practice. Also, Linda reveals what it takes to create a practice that fits your lifestyle, including why you should never feel guilty for raising your fees. Lastly, Linda speaks about how she found her liberated identity and gives her thoughts on the #BlackLivesMatter movement. Meet Linda Sanderville Ready to receive greater abundance in your private practice? Without guilt,...

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Elizabeth Broyhill Morris | Creating Hope And Resilience | TPOT 149 show art Elizabeth Broyhill Morris | Creating Hope And Resilience | TPOT 149

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Elizabeth Broyhill Morris, the Founder of Living Hope, joins the show. We talk about the difference between hope and expectation. When we expect something to happen, we are relying on external factors. When we hope, we understand that our life is in our own control. Then, Elizabeth reveals the eight practices you can utilize to sustain hope - Surrender, Stillness, Grief, Honesty, Curiosity, Forgiveness, Resilience, and Joy. Stay tuned as Elizabeth dives into how to put these actions into place to start your journey to joy. Meet Elizabeth Broyhill Morris Elizabeth Broyhill...

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Veronica Cisneros | Unapologetic Self-Care In Private Practice | TPOT 148 show art Veronica Cisneros | Unapologetic Self-Care In Private Practice | TPOT 148

The Practice of Therapy Podcast with Gordon Brewer

Veronica Cisneros joins the show to talk about how therapists can start empowering their personal and professional lives. Most likely, you lack vulnerability. Veronica says it’s time you started taking care of yourself and engage in the hobbies that spark your joy and fire your passions. Think about the life that you want to live in. How are you currently pursuing it? Well, it’s time to start permitting yourself to do the things that you want to do. Plus, don’t be afraid to ask for help when you need

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Alison Pidgeon | Being A Group Practice Boss | TPOT 147 show art Alison Pidgeon | Being A Group Practice Boss | TPOT 147

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Alison explains what it is like to run a group practice, like a boss! Alison is into tracking data; she likes to make her decisions based on numbers. You’ll hear loads of tips about having a group practice. For instance, don’t wait to delegate for when you’re stressed out and on the verge of burn out – it’s probably time to delegate today! Stay tuned as Alison explains how she finds the best clinicians for her practice and the ways that she compensates her staff.

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John Clarke joins the show; he helps private practice owners build a practice that they love. In this episode, John gives tips on how to do private practice made human. First, start with your “why”. Why are you considering private practice, or why did you get into private practice in the first place? Later, John gives more tips on establishing your endpoint, creating company values, and knowing your ideal income. 

Meet John Clarke

John Clarke is a licensed psychotherapist and a private practice expert at PrivatePracticeWorkshop. After learning a lot of things the hard way while building his first practice in San Francisco, he started a blog to share with others the lessons he had learned. Private Practice Workshop was born, and this blog eventually evolved into so much more: a thriving Facebook community, a successful podcast, online courses, and coaching/consulting. Some therapists want to learn how to use digital marketing to grow their audience and get more clients, but the majority just want to leave it to the pros. John founded Unconditional Media, the digital marketing team for therapists, to meet the biggest need of private practitioners: getting more clients! When he’s not nerding out over all things private practice, he’s playing jazz drums, practicing Muay Thai martial arts, and talking to his pets like they’re humans.

Having Fuel in the Tank

Start with your why. You are crafting your purpose statement. Why do any of this in the first place? Why does this matter? Knowing your why will be your fuel source. So especially on days where it’s tough to get out of bed in the morning like in a crisis, you need enough fuel in the tank to make this worth it. There are more risks associated with being a business owner than being an employee. There are more risks; there’s more stress. You are going to take work home more often; you’re liable to different things that you’re not as responsible for if you’re the employee of a company. So for John, it has to be worth that. The bumps in the road have to be worth it. 

Why Private Practice?

Many therapists feel like they were born to do this. They were born to help people. Take that one step further and write down why private practice? If your purpose in life is to help people, then why private practice? It’s not the most effective place for you to help people. Do you have other ideas behind your purpose? Whether it’s owning your schedule or increasing income. Try to get honest with yourself. 

Establish Your Endpoint

The endpoint is a mission statement. You should think big! You should think of the ripple effects of your work. Your mission statement is this high-level impact that your business could have on the world. Start to sketch out how are you going to get there? If you don’t know where you’re going, than any place will do—reverse engineer your big tasks. So if you want to get 50 fully booked students in this launch, you can start to work backward and go, then what do you need to do in these next one to three months to build your email list for that? What do you need to do this week to create more lead magnets to make your email list? So it helps if you trace back what actions you are taking today and what they should lead to.

Establish Company Values 

Establishing your company values will help you make decisions. Even if you’re a solo practitioner, John highly recommends doing this. Create the kind of practice that you want to have for yourself. Put some thought into that and get out a piece of paper to write stuff down. When we write, we get clarity and can see the big picture.

Set Your Ideal Income and Ideal Schedule

Get in there, create that income target and make it sure it’s based on something. What are you going to need to get that money, and how are you going to use it? Then, you can reverse engineer that around your schedule. If you want to make a certain amount, how many hours will you have to work to get there? What kind of schedule do you need? Start sketching out your days, weeks, months, and years and make sure when you look at your calendar that it seems right to you. It looks good. It looks like, yes, this is worth it.

John’s Resources

Private Practice Workshop

Listen to John’s Podcast

PODCAST| Grace and Gratitude with Gordon Brewer of the Practice of Therapy

John’s Free Online Training

Apply For 1-1 Consulting 

Other Resources

Financial Tips for Surviving The COVID-19 Crisis

The Practice of Therapy Teachable Courses (use code SPRING2020)

Money Matters in Private Practice | The Course

G Suite for Therapists | The E-Course