John Clarke | Why Knowing Your "Why" Is Important In Your Practice | TPOT 125
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 04/20/2020
Gary Katz | Build a Group Practice on Connection, Not Chaos | TPOT 388
The Practice of Therapy Podcast with Gordon Brewer
🎧 Ready to Grow Your Practice Without Losing Your Soul? This Episode’s for You. In this episode, Gordon sits down with Gary Katz—psychotherapist, group practice owner, and intimacy expert—who’s scaling his business across state lines without sacrificing connection, clinical quality, or his sanity. Gary opens up about what it really takes to grow a group practice that feels good, not just on paper, but in your body, your calendar, and your team culture. From building tight-knit pods of therapists to letting go of perfection and people-pleasing, this conversation is packed with honest...
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Edy Nathan | Supporting Clients Through Complex Grief in Private Practice | TPOT 387
The Practice of Therapy Podcast with Gordon Brewer
Let’s talk about grief. (I know—what a fun little opener, right?) But hang in there, because Edy Nathan doesn’t talk about grief the way most people do. There’s no clinical detachment or textbook jargon here. Edy speaks from the kind of deep, personal knowing that only comes from living it. She lost her partner at 27—a heartbreak that didn’t just shatter her world, but reshaped it completely. Instead of stuffing it down or soldiering through, Edy got curious. She studied grief, sat with it, wrote about it, and eventually made it her life’s work. Today, she helps others see grief...
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Kerry Thomas | Mood, Food, and Medicine in Private Practice | TPOT 386
The Practice of Therapy Podcast with Gordon Brewer
What if your private practice could be a place where people stop trying to fix themselves—and start actually feeling what’s going on inside? In this powerful episode, Kerry Thomas pulls back the curtain on her 25-year journey in mental health, sharing how a personal wake-up call challenged everything she thought she knew about therapy, medication, and what it really means to heal. We talk about the connection between nutrition and mood, why numbing emotions isn’t the answer, and how private practice therapists can stop pathologizing normal human experiences. This one’s...
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Julie Herres | Private Practice Tax Changes Ahead | TPOT 385
The Practice of Therapy Podcast with Gordon Brewer
Let’s be honest: when someone says “Let’s talk tax law,” most of us want to fake a Wi-Fi outage and run for cover. But when Julie Herres joins The Practice of Therapy Podcast, you actually want to lean in. Somehow, she manages to make the ever-shifting sands of tax policy sound (dare we say it?) friendly — like a conversation over coffee with a really smart friend who also color-codes her spreadsheets. So, what’s happening with taxes in 2025? Buckle up, practice owners, because there’s a whole lot of “maybe” in the air. But Julie’s here to help us wade through the...
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Dori Lewis | Should you Consider Integrating Psychedelics into Trauma Work in Private Practice? | TPOT 384
The Practice of Therapy Podcast with Gordon Brewer
What if the path to healing trauma isn’t just through talk therapy, but through carefully guided psychedelic experiences? In this episode of The Practice of Therapy Podcast, I sit down with Dori, an experienced therapist and psychedelic facilitator, who shares her deeply informed perspective on the nuanced, responsible, and transformational use of medicines like ketamine, MDMA, and psilocybin mushrooms. Dori doesn’t just follow trends—she’s been on the frontlines, participating in research, working underground before legalization, and now helping clients access inner healing...
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Tamar Blue | Creating a Safer Space for Peer Support and Digital Therapy | TPOT 383
The Practice of Therapy Podcast with Gordon Brewer
Are you ready to discover a powerful new way to support your clients—and yourself? In this episode of The Practice of Therapy Podcast, Gordon sits down with Tamar Blue, founder of , a revolutionary platform that empowers therapists, coaches, and mental health advocates to create secure, community-driven support groups online. Whether you're a provider looking to scale your services or someone seeking a safe space to heal and connect, this conversation is packed with insight, innovation, and heart. Don’t miss this inspiring story of how one woman turned a passion for peer support into a...
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Steve Bisson | Let the Work Find You: Niching with First Responders Through Podcasting | TPOT 382
The Practice of Therapy Podcast with Gordon Brewer
What Happens When the Work Finds You? Steve Bisson didn’t plan to become a go-to therapist for first responders—but sometimes, purpose arrives without a roadmap. In this episode, Steve shares how a chance encounter on a crisis team back in 1999 set off a chain of events that led to a passionate, purpose-filled career. From riding along in police cruisers to launching a podcast that speaks directly to the hearts of firefighters, paramedics, and law enforcement officers, Steve’s story is a powerful reminder that when you say yes to the work that moves you, incredible things happen. Whether...
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Jeremy Zug | Private Pay, Insurance, or Hybrid? Decide For Your Private Practice | TPOT 381
The Practice of Therapy Podcast with Gordon Brewer
What if the two most important questions in your practice— 'Is this financially viable?' and 'Am I doing the work I love?' — didn’t have to compete? In this eye-opening episode, Jeremy dives deep into the strategic crossroads every private practice owner faces, especially when considering whether to take insurance, stay private pay, or explore a hybrid model. He breaks down the real numbers, state-by-state reimbursement differences, and the often-overlooked red flags in insurance relationships—like sneaky non-quantitative treatment limitations and the true cost of claim denials....
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James Marland | Stop Trading Hours for Income: Scalable Growth in Private Practice | TPOT 380
The Practice of Therapy Podcast with Gordon Brewer
Are you tired of the “time for dollars” trap—where every vacation, sick day, or even slow week hits your bottom line? In this episode, James Marland gets real about the burnout that comes from trading hours for income and why the solution isn’t just slapping together an online course. He dives into what it really takes to build something scalable and sustainable—without losing yourself or your sanity in the process. Whether you’ve toyed with the idea of creating a course or you’re just craving more freedom in your practice, this conversation is a must-listen. It's honest,...
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Dr. Robyn Miller | Preparing For The Worst: Professional Wills in Private Practice | TPOT 379
The Practice of Therapy Podcast with Gordon Brewer
What happens to our clients when we’re suddenly not there to care for them? In this powerful and eye-opening episode, Dr. Robyn Miller dives into the difficult but essential topic most therapists avoid: what happens when a therapist dies or becomes incapacitated. With compassion, clarity, and deep professional insight, Dr. Miller reveals the ethical, legal, and emotional chaos that can follow when we don’t have a solid closure plan in place—and how TheraClosure offers a dignified, comprehensive solution. If you’re a mental health professional who’s ever told yourself, “I’ll...
info_outlineJohn Clarke joins the show; he helps private practice owners build a practice that they love. In this episode, John gives tips on how to do private practice made human. First, start with your “why”. Why are you considering private practice, or why did you get into private practice in the first place? Later, John gives more tips on establishing your endpoint, creating company values, and knowing your ideal income.
Meet John Clarke
John Clarke is a licensed psychotherapist and a private practice expert at PrivatePracticeWorkshop. After learning a lot of things the hard way while building his first practice in San Francisco, he started a blog to share with others the lessons he had learned. Private Practice Workshop was born, and this blog eventually evolved into so much more: a thriving Facebook community, a successful podcast, online courses, and coaching/consulting. Some therapists want to learn how to use digital marketing to grow their audience and get more clients, but the majority just want to leave it to the pros. John founded Unconditional Media, the digital marketing team for therapists, to meet the biggest need of private practitioners: getting more clients! When he’s not nerding out over all things private practice, he’s playing jazz drums, practicing Muay Thai martial arts, and talking to his pets like they’re humans.
Having Fuel in the Tank
Start with your why. You are crafting your purpose statement. Why do any of this in the first place? Why does this matter? Knowing your why will be your fuel source. So especially on days where it’s tough to get out of bed in the morning like in a crisis, you need enough fuel in the tank to make this worth it. There are more risks associated with being a business owner than being an employee. There are more risks; there’s more stress. You are going to take work home more often; you’re liable to different things that you’re not as responsible for if you’re the employee of a company. So for John, it has to be worth that. The bumps in the road have to be worth it.
Why Private Practice?
Many therapists feel like they were born to do this. They were born to help people. Take that one step further and write down why private practice? If your purpose in life is to help people, then why private practice? It’s not the most effective place for you to help people. Do you have other ideas behind your purpose? Whether it’s owning your schedule or increasing income. Try to get honest with yourself.
Establish Your Endpoint
The endpoint is a mission statement. You should think big! You should think of the ripple effects of your work. Your mission statement is this high-level impact that your business could have on the world. Start to sketch out how are you going to get there? If you don’t know where you’re going, than any place will do—reverse engineer your big tasks. So if you want to get 50 fully booked students in this launch, you can start to work backward and go, then what do you need to do in these next one to three months to build your email list for that? What do you need to do this week to create more lead magnets to make your email list? So it helps if you trace back what actions you are taking today and what they should lead to.
Establish Company Values
Establishing your company values will help you make decisions. Even if you’re a solo practitioner, John highly recommends doing this. Create the kind of practice that you want to have for yourself. Put some thought into that and get out a piece of paper to write stuff down. When we write, we get clarity and can see the big picture.
Set Your Ideal Income and Ideal Schedule
Get in there, create that income target and make it sure it’s based on something. What are you going to need to get that money, and how are you going to use it? Then, you can reverse engineer that around your schedule. If you want to make a certain amount, how many hours will you have to work to get there? What kind of schedule do you need? Start sketching out your days, weeks, months, and years and make sure when you look at your calendar that it seems right to you. It looks good. It looks like, yes, this is worth it.
John’s Resources
Private Practice Workshop
Listen to John’s Podcast
PODCAST| Grace and Gratitude with Gordon Brewer of the Practice of Therapy
John’s Free Online Training
Apply For 1-1 Consulting
Other Resources
Financial Tips for Surviving The COVID-19 Crisis
The Practice of Therapy Teachable Courses (use code SPRING2020)
Money Matters in Private Practice | The Course
G Suite for Therapists | The E-Course
Session Note Helper
Cool Resources
Be a Podcast Guest
Follow @TPOTpodcast on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook