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How Great Clinicians Fail; Reverse Interview with Julie Herres | TPOT 152

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 11/02/2020

Amber Benziger | Membership Programs For Clients In Private Practice | TPOT 161 show art Amber Benziger | Membership Programs For Clients In Private Practice | TPOT 161

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Amber Benziger joins the show to speak about creating a membership program for our clients. Amber created , a monthly membership program full of courses, workbooks, speakers, and educational content to help people manage their anxiety. First, we dive into talking about racism in a therapy setting, Amber speaks about her switch to telehealth, and then Amber reveals the inspiration behind . Plus, Amber explains why we need to stop doubting ourselves; we can execute our great ideas and help even more people outside of the therapy room. Meet Amber Benziger Hey, I’m Amber, a...

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Angela James | From Classroom To Couch In Private Practice | TPOT 160 show art Angela James | From Classroom To Couch In Private Practice | TPOT 160

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Angela James joins the show. Amidst the pandemic, Angela opened , which is her private practice coaching business. We talk all about the importance of community over competition. In private practice, other therapists aren’t your competition; they are your community and a great referral source. Later, Angela gives her three-step process to opening a private practice. Plus, we talk about making the switch to telehealth and why it has never been easier to open a private practice. Meet Angela James My name is Angela James and I'm a Licensed Marriage & Family Therapist in...

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Angela James | From Classroom To Couch In Private Practice | TPOT 160 show art Angela James | From Classroom To Couch In Private Practice | TPOT 160

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Angela James joins the show. Amidst the pandemic, Angela opened , which is her private practice coaching business. We talk all about the importance of community over competition. In private practice, other therapists aren’t your competition; they are your community and a great referral source. Later, Angela gives her three-step process to opening a private practice. Plus, we talk about making the switch to telehealth and why it has never been easier to open a private practice. Meet Angela James My name is Angela James and I'm a Licensed Marriage & Family Therapist in...

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How To Set Your Goals For The New Year | TPOT 159 show art How To Set Your Goals For The New Year | TPOT 159

The Practice of Therapy Podcast with Gordon Brewer

"If you don't know where you're going, then how are you going to get there?" It's essential to have goals that are tangible and written down. In this episode, I walk you through part of the process that I use to develop plans for myself and how I'm able to stay on track and organized. As you move through 2021, one of the things that I would encourage you to do is to spend some time writing things down and doing quarterly reviews. Tune in as I talk about planners, SMART goals, and The Big 3. Find A Planner When we think about goal setting and all that we do to run a practice and manage our own...

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BEST OF: Social Justice In And Out of The Therapy Room | TPOT 158 show art BEST OF: Social Justice In And Out of The Therapy Room | TPOT 158

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How are you and your clients handling the climate of 2020 in and out of the therapy room? In this episode, we revisit some episodes where private practice owners give their thoughts on social justice in and out of the therapy room. We talk all about mental health in the Black community, healing through trauma, finding hope in 2020, and the Black Lives Matter movement. This episode features clips from Bewindi Bobb, LaToya Smith, Linda Sanderville, and Danielle Branche. Meet Bewindi Bobb Bewindi was born and raised in the beautiful, gorgeous Island of St. Lucia in the Caribbean. Her journey...

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BEST OF: Self-Care | TPOT 157 show art BEST OF: Self-Care | TPOT 157

The Practice of Therapy Podcast with Gordon Brewer

This week on The Practice of Therapy, we revisit some of our favorite conversations about self-care. As COVID continues and therapists are needed more than ever, it's a great time to rethink your self-care routine. Enjoy the episode as we hear from Kati Morton, LaTonya Shelton, LaRonda Starling, and Veronica Cisneros. Tune in as we explore planning self-care time, spiritual self-care, and practicing self-care unapologetically. Meet Kati Morton, LMFT  holds a Master’s in Clinical Psychology from Pepperdine University and is a licensed marriage and family therapist. In addition,...

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The Practice of Therapy Podcast with Gordon Brewer

The shift to telehealth has just created a massive change for a lot of us in private practice. So this episode is all about diving into restructuring your practice. First, ask yourself why you started a private practice, and think about why you want to restructure your practice. Once you know why you can begin to focus on restructuring your workflow. Sometimes, certain aspects of your workflow can be made more straightforward; simple is always better. Stay tuned as I talk about restructuring your finances, increasing your rates, and giving your website a facelift. Start With Why When we think...

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Embracing Changes In Your Private Practice | TPOT 155 show art Embracing Changes In Your Private Practice | TPOT 155

The Practice of Therapy Podcast with Gordon Brewer

This episode is all about embracing the changes that 2020 has thrown at us. As we adjust to the new normal, it's time to think about what opportunities we can find. For instance, if you haven't already, maybe it's time to ditch your physical office and go full-time into telehealth. Also, it's time to start thinking about diversifying your income through or . Tune in as I speak about all sorts of ways you can embrace the curveball that is 2020.  Start With Your Why What are your priorities? Why do you want to be in practice? Why do you want to do the things that you do? This year we...

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Faith Dulin | Setting Boundaries And Working With Difficult Clients | TPOT 154 show art Faith Dulin | Setting Boundaries And Working With Difficult Clients | TPOT 154

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Faith Dulin and I talk about her experiences as a new therapist and working on boundaries with people. As therapists, we like to be accommodating. However, people-pleasing will take a toll over an extended period of time. One way that Faith works on her boundaries is by seeing her own therapist. Plus, we talk about working with clients who are challenging to engage with, and we give tips on building rapport with clients upfront. Meet Faith Dulin I moved to Charlotte from the West Coast 20+ years ago. I have a military background and worked uptown in corporate America before...

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Kathryn Esquer | Connecting With Other Therapists During The Pandemic | TPOT 153 show art Kathryn Esquer | Connecting With Other Therapists During The Pandemic | TPOT 153

The Practice of Therapy Podcast with Gordon Brewer

As a telehealth therapist, do you ever feel alone? My guest, Kathryn Esquer, knows exactly what this feels like. She misses the daily interactions with fellow mental health professionals. That’s why Kathryn created the , an organization for the next generation of therapists in private practice. Tune in as Kathryn speaks about how she created a community, politics in the therapy room, and the benefits of finding your network.  Meet Kathryn Esquer Kathryn Esquer is a Clinical Psychologist and MBA graduate. She currently works in her rural hometown in central Pennsylvania providing...

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In this episode, Julie Herres interviews Gordon about how great clinicians can fail. First, clinicians can fail when they don’t know their numbers. It’s critical to understand the profit and loss of your business. Another significant mistake clinicians make is not charging enough for their sessions. A therapist must understand how their money mindset is holding them back from making enough money to run a private practice. Plus, we talk about the importance of having six months of income saved for emergencies, how to avoid debt, and why you need to stop bootstrapping.

Meet Julie Herres

Julie Herres is the owner of GreenOak Accounting. The firm provides bookkeeping, accounting, CFO, and tax services to mental health private practice owners throughout the United States. When Julie founded GreenOak Accounting she started working with a few therapists. Over time, more and more therapist referrals came in and she started noticing trends across the practices that were thriving. Based on those trends she developed success ratios as a way to quickly determine the health of a practice.

Know Your Numbers & Charge Enough To Understand Profit And Loss

Understand how the money is coming in. How are your patients paying you? Then, what do you do with the money after that? How are you paying yourself and your expenses? Most people don’t have a clear picture of what those numbers are. A big mistake people make is paying their clinicians too much when you start a group practice. Gordon made this mistake! He was paying his clinicians way too high, and he wasn’t covering overhead. It’s possible to pay clinicians a fair and competitive wage without having to overdo it. If Gordon knew his numbers better at the start, he wouldn’t have made this error.

Money Mindset: Therapists Should Not Feel Ashamed or Guilty About Making Money

Many clinicians grow up with money shame. We think that money is evil or making money is bad. As therapists, we have a caring heart. Sometimes we feel like when we charge people money, then we are doing something wrong. Therapists will think that if someone is paying you for something, you are putting a burden on them. It’s a myth! Most people that go to therapy expect to pay. It’s one of the mistakes that a lot of people make. Then, therapists won’t charge enough for their services.

Reserves: Prepare & Plan By Having 2-6 Months of Income Saved For Expenses

Set aside a reserve so you can pay for expenses or substantial tax bills. The minimum is at least two months. This money shouldn’t be touched unless you get into an emergency. However, six months of a money reserve is more ideal. This reserve should be created for both personal expenses and business expenses. When COVID hit, the people with reserves were better off than those who did not have a reserve. When thinking about switching to private practice, make sure to have your reserve first! Gordon spent a year accumulating his reserve before he made the dive into private practice.

Startup Expenses: Avoid Debt And Make The Practice Pay For Itself From The Beginning

There’s a way to avoid debt when going into private practice. For mental health, there isn’t as much equipment that needs to be purchased. It can be relatively inexpensive to start your practice – you only need a few basic things, and then you are ready to go. Make your practice pay for itself instead of getting a loan to get started.

Bootstrapping: Spend Money To Make Money Because Doing It All Is Not A Good ROI

Doing it all is not a good return on your investment. Sometimes you have to spend money to make money. People will hold off on spending money because they are trying to save. However, you are hurting yourself in the long run. For instance, you can hire a virtual assistant to help answer phone calls. If you can hire someone to answer the phone, then you can spend more time seeing clients. The less you are seeing clients, the less money you are going to make. Answering phone calls will not bring you income. Your time is better spent in the room with clients. Even if you pay someone $30 an hour, you can make $150 in a session.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Julie's Resources

Call GreenOak Accounting: (571) 208-2065

Listen to Therapy For Your Money Podcast

Julie’s LinkedIn

Money Matters In Private Practice - Premium Content

(Coupon Code: Julie2020 for 20% off)

Mistakes To Avoid For A Stress-Free Tax Season

Learn more about GreenOak Accounting 

Resources

 Use the promo code "GORDON" to get 2 months of Therapy Notes free.

Profit First by Mike Michalowicz

Company of One by Paul Jarvis

Take the G-Suite For Therapists Survey

The Group Practice Outfitter Waitlist 

G Suite for Therapists | The E-Course

Featured Courses

Session Note Helper 3.0

Money Matters in Private Practice | The Course

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Cool Resources

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Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.