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Jessica Harris | Google vs. Social Media: Where Should Therapists Focus? | TPOT 374

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 03/24/2025

Dori Lewis | Should you Consider Integrating Psychedelics into Trauma Work in Private Practice? | TPOT 384 show art Dori Lewis | Should you Consider Integrating Psychedelics into Trauma Work in Private Practice? | TPOT 384

The Practice of Therapy Podcast with Gordon Brewer

What if the path to healing trauma isn’t just through talk therapy, but through carefully guided psychedelic experiences? In this episode of The Practice of Therapy Podcast, I sit down with Dori, an experienced therapist and psychedelic facilitator, who shares her deeply informed perspective on the nuanced, responsible, and transformational use of medicines like ketamine, MDMA, and psilocybin mushrooms. Dori doesn’t just follow trends—she’s been on the frontlines, participating in research, working underground before legalization, and now helping clients access inner healing...

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Tamar Blue | Creating a Safer Space for Peer Support and Digital Therapy | TPOT 383 show art Tamar Blue | Creating a Safer Space for Peer Support and Digital Therapy | TPOT 383

The Practice of Therapy Podcast with Gordon Brewer

Are you ready to discover a powerful new way to support your clients—and yourself? In this episode of The Practice of Therapy Podcast, Gordon sits down with Tamar Blue, founder of , a revolutionary platform that empowers therapists, coaches, and mental health advocates to create secure, community-driven support groups online. Whether you're a provider looking to scale your services or someone seeking a safe space to heal and connect, this conversation is packed with insight, innovation, and heart. Don’t miss this inspiring story of how one woman turned a passion for peer support into a...

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Steve Bisson | Let the Work Find You: Niching with First Responders Through Podcasting | TPOT 382 show art Steve Bisson | Let the Work Find You: Niching with First Responders Through Podcasting | TPOT 382

The Practice of Therapy Podcast with Gordon Brewer

What Happens When the Work Finds You? Steve Bisson didn’t plan to become a go-to therapist for first responders—but sometimes, purpose arrives without a roadmap. In this episode, Steve shares how a chance encounter on a crisis team back in 1999 set off a chain of events that led to a passionate, purpose-filled career. From riding along in police cruisers to launching a podcast that speaks directly to the hearts of firefighters, paramedics, and law enforcement officers, Steve’s story is a powerful reminder that when you say yes to the work that moves you, incredible things happen. Whether...

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Jeremy Zug | Private Pay, Insurance, or Hybrid? Decide For Your Private Practice | TPOT 381 show art Jeremy Zug | Private Pay, Insurance, or Hybrid? Decide For Your Private Practice | TPOT 381

The Practice of Therapy Podcast with Gordon Brewer

What if the two most important questions in your practice— 'Is this financially viable?' and 'Am I doing the work I love?' — didn’t have to compete? In this eye-opening episode, Jeremy dives deep into the strategic crossroads every private practice owner faces, especially when considering whether to take insurance, stay private pay, or explore a hybrid model. He breaks down the real numbers, state-by-state reimbursement differences, and the often-overlooked red flags in insurance relationships—like sneaky non-quantitative treatment limitations and the true cost of claim denials....

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James Marland | Stop Trading Hours for Income: Scalable Growth in Private Practice | TPOT 380 show art James Marland | Stop Trading Hours for Income: Scalable Growth in Private Practice | TPOT 380

The Practice of Therapy Podcast with Gordon Brewer

Are you tired of the “time for dollars” trap—where every vacation, sick day, or even slow week hits your bottom line? In this episode, James Marland gets real about the burnout that comes from trading hours for income and why the solution isn’t just slapping together an online course. He dives into what it really takes to build something scalable and sustainable—without losing yourself or your sanity in the process. Whether you’ve toyed with the idea of creating a course or you’re just craving more freedom in your practice, this conversation is a must-listen. It's honest,...

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Dr. ​​Robyn Miller | Preparing For The Worst: Professional Wills in Private Practice | TPOT 379 show art Dr. ​​Robyn Miller | Preparing For The Worst: Professional Wills in Private Practice | TPOT 379

The Practice of Therapy Podcast with Gordon Brewer

What happens to our clients when we’re suddenly not there to care for them? In this powerful and eye-opening episode, Dr. Robyn Miller dives into the difficult but essential topic most therapists avoid: what happens when a therapist dies or becomes incapacitated. With compassion, clarity, and deep professional insight, Dr. Miller reveals the ethical, legal, and emotional chaos that can follow when we don’t have a solid closure plan in place—and how TheraClosure offers a dignified, comprehensive solution. If you’re a mental health professional who’s ever told yourself, “I’ll...

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Natalie Moore | How to Rank on Google: The Private Practice Guide to Keyword Research | TPOT 378 show art Natalie Moore | How to Rank on Google: The Private Practice Guide to Keyword Research | TPOT 378

The Practice of Therapy Podcast with Gordon Brewer

If you’ve ever poured your heart into writing a blog post only to hear crickets, this episode of the Practice of Therapy Podcast is for you. Natalie Moore breaks down exactly why keyword research is the non-negotiable first step to getting found online—and she does it with a dartboard metaphor you won’t forget. From picking the right phrases (think “EMDR therapist LA” instead of “trauma therapist California”) to building backlinks that actually move the needle, Natalie shares the exact strategies therapists need to compete online—without trying to beat Psychology Today at their...

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Jordanne Sculler | Why Every Therapist Needs Therapy: The Key to a Stronger Private Practice | TPOT 377 show art Jordanne Sculler | Why Every Therapist Needs Therapy: The Key to a Stronger Private Practice | TPOT 377

The Practice of Therapy Podcast with Gordon Brewer

Tune into this episode to explore why therapists must do their own self-work to be truly effective. Jordanne shares why personal growth isn’t optional—it’s essential for providing ethical, insightful, and compassionate care. She discusses how ongoing self-reflection helps therapists navigate complex client dynamics, avoid burnout, and foster deeper therapeutic relationships. Using the powerful analogy, "Would you take a cooking lesson from someone who doesn’t cook?" she emphasizes the importance of therapists engaging in their own healing and development. Whether you're a therapist or...

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Whitney Owens | Retaining Therapists in Your Group Practice for Long-Term Success | TPOT 376 show art Whitney Owens | Retaining Therapists in Your Group Practice for Long-Term Success | TPOT 376

The Practice of Therapy Podcast with Gordon Brewer

In this episode of The Practice of Therapy Podcast, host Gordon Brewer welcomes Whitney Owens, a seasoned group practice owner and consultant, to discuss the critical issue of therapist retention. Whitney shares her insights on why losing a therapist can be costly—not just financially, but in terms of client care, team morale, and overall practice stability. She breaks down practical strategies to create a supportive work environment, improve hiring and onboarding processes, and foster long-term commitment among therapists. Whether you're struggling with turnover or looking to build a...

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Christy Pennison & Steph Korpal | Cultivating Joy and Intentionality in Private Practice | TPOT 375 show art Christy Pennison & Steph Korpal | Cultivating Joy and Intentionality in Private Practice | TPOT 375

The Practice of Therapy Podcast with Gordon Brewer

In the fast-paced world of private practice, it’s easy to get caught up in the daily grind—managing clients, handling business operations, and juggling personal life—while neglecting the very thing that can lead to lasting success and fulfillment: reflection. But what if you had a simple, structured way to pause, recalibrate, and infuse joy into your practice? Enter the Five R’s of Reflection—a framework designed by Christy Pennison and Steph Korpal to help practice owners thrive with intention. In this episode, we’re diving deep into Rhythm, Ritual, Relationship, Realignment, and...

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More Episodes

Many therapists pour hours into social media posts, cold outreach, and networking, hoping to attract new clients. But what if there was a more direct path to getting found?

In this episode, Jessica shares how she ditched the endless content grind and unlocked the true power of Google. By optimizing her website and Google Business Profile, she became the first choice for clients searching for therapists in her area—without spending a dime on ads or social media trends.

From SEO strategies that actually work to creating a website that converts visitors into paying clients, Jessica breaks down the essential steps to ensuring potential clients find you—not the therapist down the street.

If you’re tired of chasing clients and ready to let them come to you, this episode is your roadmap. Tune in now and take control of your online presence!

Resources Mentioned In This Episode

Read the full show notes here

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Website Design Packages from Inflow

Google Ads for Therapists

Start Consulting with Gordon

The PsychCraft Network

The Practice of Therapy Community

Mental Health Wear TN

Meet Jessica Harris

Jessica Harris is an LCSW and business coach for therapists growing a private pay practice.

After building a thriving private pay group practice—where she hired six therapists and consistently attracted 5-10 full-fee clients weekly—Jessica sold her therapy practice to focus solely on empowering other therapists to get cash pay clients.

She now dedicates herself to coaching therapists through her 12-week program, designed to help therapists simplify marketing and fill their caseload with cash pay clients.

Jessica is on a mission to help therapists everywhere create financial abundance and achieve their dream lives while making a meaningful impact in the world.

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