Rewind : Life Changing Moments That Make Us Pivot w/ Veronica Sagastume
Building the Premier Accounting Firm
Release Date: 04/05/2025
This Week on BPAF : Kenny Harper
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses marketing and sales with Kenny Harper
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Rewind : Life Changing Moments That Make Us Pivot w/ Veronica Sagastume
Building the Premier Accounting Firm
For some starting an accounting business is out of necessity. Perhaps it is unexpected or even wanted but when life happens we sometimes need to make the most of the situation. With that in mind listen as Veronica shares her story and how she can look back with gratitude.
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5 Steps to Financial Transparency in Your Business w/ Greg Kyte
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, host Roger Knecht sits down with guest Greg Kyte to explore the intricacies of fractional CFO work, fraud prevention, and the unexpected intersection of accounting and comedy. Greg shares his unique career journey and provides actionable insights for accounting professionals looking to protect their clients and enhance their service offerings. Key Takeaways in This Episode: ✅ Prioritize transparency and accountability in all financial dealings to build trust with clients and prevent fraud. 🏢 Implement robust internal controls,...
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This Week on BPAF : Greg Kyte
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses anxiety, failure, and fraud with Greg Kyte
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Rewind : Passion and Gratitude Does Pay Off When Building the Business w/ Natalia Zacharin
Building the Premier Accounting Firm
For some the idea of starting an accounting business is the furthest thing from their mind then life is thrust upon them.
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End Burnout: Andrew O’Brien’s Simple Steps for Accounting Firm Owners
Building the Premier Accounting Firm
In this episode of Building the Premier Accounting Firm, host Roger Knecht interviews Andrew O’Brien, the Mindblowing Coach, about stress and burnout management for accounting professionals. They explore the science behind stress, debunk misconceptions, and provide actionable tips for a healthier, more balanced life. 💪 Key Takeaways: Recognize the difference between real and perceived stress to better manage your reactions. 🧠 Implement deep breathing and hydration techniques to quickly signal your brain for homeostasis. 💧 Prioritize sleep and nutrition to optimize brain health...
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This Week on BPAF : Andrew O'Brien
Building the Premier Accounting Firm
Join us this Friday for a new episode where Roger discusses mastering your stress with Andrew O'Brien.
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3 Ways Strong Client Relations Boost Accounting Profits w/ Nolan Bradbury
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In this episode of Building the Premier Accounting Firm, Nolan Bradbury of Bradfield Accounting joins Roger Knecht to discuss the critical importance of strong client-accountant relationships, moving beyond transactional interactions, and leveraging financial reports to drive business growth. They explore the value of providing advisory services, KPIs, and the essential role of accountants as translators, ensuring business owners understand their financial data and make informed decisions. Key Takeaways: Prioritize client relationships: Build connections that go beyond basic accounting...
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This Week on BPAF : Nolan Bradbury
Building the Premier Accounting Firm
Join us this Wednesday for a new episode where Roger discusses client relationships with Nolan Bradbury
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Rewind : Being a Disruptor as an Accounting Professional w/ Ryan Lazanis
Building the Premier Accounting Firm
Listen as Ryan and Roger discuss why and how you can become a disruptor within the space of accounting to find and retain new clients.
info_outlineJoin us as we revisit this conversation from 2020!
For some starting an accounting business is out of necessity. Perhaps it is unexpected or even wanted but when life happens we sometimes need to make the most of the situation. With that in mind listen as Veronica shares her story and how she can look back with gratitude.
Roger and Veronica discuss the challenges and strategies to overcome.
Veronica also shares some tools and resources she has to help accountants effectively market and sale their services.
Your Host: Roger Knecht, president of Universal Accounting Center
Our Guest: Veronica Sagastume
Veronica Sagastume is an ex-corporate CFO turned content marketing strategist with a passion for helping accounting, bookkeeping, and tax business owners create content to increase their visibility on social media and grow their business online.
After a 20 year corporate career as an accounting and finance executive in Silicon Valley and the San Francisco Bay Area, Veronica faced a personal life event which led her to make the bold decision to trade her corner office for a home office.
In 2011, Veronica left her CFO position to start her own consulting practice to work with startup companies as their business consultant. Fueled by her experience, Veronica skyrocketed her practice to quick success.
In 2016, she ventured online to help other accounting, finance, and tax business owners learn how to show up online with a strong content marketing strategy to attract and connect with clients. Helping them to show up like the experts they are, make a greater impact, increase their online visibility, and grow their business online is her primary vision and goal! Veronica has built a thriving consulting and coaching business from the comfort of her own home and is excited to share her journey.
Sponsors:
- Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.
Offers:
Get a FREE copy of each of a book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth. These are must have additions to every accountant’s library to provide the value clients look for today:
- “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals
Veronica has created several free resources to help Accounting, Bookkeeping and Tax businesses grow their business online. Download her Nurture Your Network guide which includes email swipe files you can customize and use to reconnect with your existing network and reignite that relationship. And if you're ready to show up online, but are stuck wondering 'what to write about?', she's got you covered with 75 content ideas plus a 31 day content calendar template that will inspire you to take action and start showing up for your audience - Grab it HERE
Remember this, Accounting Success IS Universal.
Listen to our next episode and be sure to subscribe.
For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com
or call us at 801.265.3777