đïž The Confidence Shift That Landed My Client a Speaking Gig, Viral Growth & More Clients
Business Not As Usual with Megan Yelaney
Release Date: 03/10/2025
Business Not As Usual with Megan Yelaney
Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast. In this episode, Iâm giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. Youâll get the inside scoop on: The 5 new episode categories (so you can binge what you need, when you need it) Why I stopped playing it safe with my brand How this show is changing alongside my own journey as a business coach and mom of twins And a sneak peek of whatâs coming next If youâre building a brand...
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[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside downâin the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. Iâd have a lot to say. In this episode, Iâm sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if youâre not a parent, this will hit homeâbecause so many of us are building our businesses with goals that donât actually match the life we want to live. Weâll cover: What I used to prioritize in business (and why it no...
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[STRATEGY SHIFT] Feel like youâre always creating content, but still not seeing the client flow you want? Itâs time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, Iâm breaking down how to simplify your content strategy without sacrificing visibility or value. If youâve ever thought, âIâm posting all the time but nothingâs happening,â this oneâs for you. Youâll learn: The real difference between visibility and demand (and why you need both) The mistake most coaches make when trying to âstay consistentâ Why one...
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[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and noâŠit wasnât my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. Weâre talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. cash collected (and why that matters) VIP vs. Base clients and where every single client came from What my email list data revealed about buying behavior The 3-part pre-launch runway that made all the difference Why this felt like...
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This isnât your typical strategy-packed episode: today, youâre getting a heart-to-heart. Iâm coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: âšMy full rebrand is live âšMy new website is up âšThe Distinctive Edge doors are open âšAnd this is the final âPretty Awkwardâ episode before we come back as Business, Not As Usual đ But more than just a ânew look,â this rebrand represents something so much deeper for me. In this episode, Iâm sharing: What postpartum did to my identity as a CEO (and why I wasnât prepared...
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If youâve been feeling stuck on how to communicate what makes YOU different in a saturated marketâŠthis episode is a must-listen. Iâm joined by my client Brittany Herzberg â SEO strategist, podcast host, and TDE rockstar â whoâs walking us through the shifts that took her from âWhat do I even SAY about my offer?â â to sold-out launch. đ Brittany came into The Distinctive Edge already having built a strong business â but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space⊠and how her unique process...
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If youâve ever worried that getting more specific with your niche might limit your business⊠this episode will seriously inspire you. Today Iâm talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer â about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35⊠and brought in her best business months yet. But Sabraâs path wasnât instant. When we started working together, she was still feeling hesitant about whether she was âqualified enoughâ to claim her...
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Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series weâre hosting from June 2-4th. In todayâs workshop youâll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: â How to see where your message is creating friction in your sales process â Clarity on why you're still overexplaining your offer (and how to shift it) â A behind-the-scenes look at the 3 low-effort sales methods I use to sell out offers: Private Invite, Referrals, and Light Launching. Time Stamp Breakdown: ...
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What happens when you finally know how to tell your story â and SELL with it? In this episode, Iâm joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different â and felt like just âanother macro coachâ in a noisy market. After defining her Distinctive Edge and building a clear business story + framework? â She had her biggest cash month ever â She relaunched her group program â She started confidently selling in the DMs Tune...
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What does it really look like to go from unclear offers⊠to $40K contracts? In this episode, Iâm joined by April Wilhelm, a consultant and fractional CMO/COO â and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? â She closed a $40K contract â Booked out her client roster â Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted â and how April now...
info_outlineEver feel like youâre doing all the thingsâposting, engaging, tweaking your offerâbut still not seeing the momentum you want?
That was my client just a few months ago. Fast forward four months, and sheâs now:
â Landed a huge speaking gig
â
Went viral (hello, massive visibility!)
â
Signed two dream 1-1 clients in the last week
â
Had her best launch yet in Feb
So, what changed? Her confidence. But not just the ârah-rah motivationalâ kindâthe deep, unshakable belief in her expertise that made her an obvious choice for her ideal clients.
In this episode, Iâm breaking down:
đ„ The mindset shift that skyrocketed her confidence (and how it led to real results)
đ„ Why she stopped only relying on social mediaâand how she put herself in rooms that changed everything
đ„ The key to standing out and making people say, âI need to work with HERâ
This isnât about âjust post moreâ or âwait for clients to come to you.â Itâs about playing bigger, thinking differently, and owning your authority in a way that attracts massive opportunities.
đ§ Hit play, and letâs get you out of hiding and into your next level of success!
Biz Resources
âI have TWO 1-1 coaching spots opening on April 11th. DM me âCOACHINGâ on Instagram to apply: https://www.instagram.com/meganyelaney/
âReady to craft your Distinctive Edge and finally position yourself as the go-to expert in your niche? Join the Distinctive Edge Waitlist. Next cohort starts June 16th. Letâs make your brand obsessableđ https://meganyelaney.com/tde-waitlist
âCraft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint