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Creating Demand Without Becoming a Content Machine

Business Not As Usual with Megan Yelaney

Release Date: 06/30/2025

Business Not As Usual — The Rebrand show art Business Not As Usual — The Rebrand

Business Not As Usual with Megan Yelaney

Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast.  In this episode, I’m giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. You’ll get the inside scoop on: The 5 new episode categories (so you can binge what you need, when you need it) Why I stopped playing it safe with my brand How this show is changing alongside my own journey as a business coach and mom of twins And a sneak peek of what’s coming next If you’re building a brand...

info_outline The Business Advice I’d Give My Pre-Mom Self (That Still Applies to You) show art The Business Advice I’d Give My Pre-Mom Self (That Still Applies to You)

Business Not As Usual with Megan Yelaney

[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I’d have a lot to say. In this episode, I’m sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if you’re not a parent, this will hit home—because so many of us are building our businesses with goals that don’t actually match the life we want to live. We’ll cover: What I used to prioritize in business (and why it no...

info_outline Creating Demand Without Becoming a Content Machine show art Creating Demand Without Becoming a Content Machine

Business Not As Usual with Megan Yelaney

[STRATEGY SHIFT] Feel like you’re always creating content, but still not seeing the client flow you want?  It’s time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, I’m breaking down how to simplify your content strategy without sacrificing visibility or value. If you’ve ever thought, “I’m posting all the time but nothing’s happening,” this one’s for you. You’ll learn: The real difference between visibility and demand (and why you need both) The mistake most coaches make when trying to “stay consistent” Why one...

info_outline $70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked show art $70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked

Business Not As Usual with Megan Yelaney

[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn’t my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. We’re talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. cash collected (and why that matters) VIP vs. Base clients and where every single client came from What my email list data revealed about buying behavior The 3-part pre-launch runway that made all the difference Why this felt like...

info_outline My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO show art My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO

Business Not As Usual with Megan Yelaney

This isn’t your typical strategy-packed episode: today, you’re getting a heart-to-heart. I’m coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final “Pretty Awkward” episode before we come back as Business, Not As Usual 🎉 But more than just a “new look,” this rebrand represents something so much deeper for me. In this episode, I’m sharing: What postpartum did to my identity as a CEO (and why I wasn’t prepared...

info_outline [TDE CASE STUDY]: How a Clear Origin Story & 3-Step Process Helped Brittany Sell Out Her Launch show art [TDE CASE STUDY]: How a Clear Origin Story & 3-Step Process Helped Brittany Sell Out Her Launch

Business Not As Usual with Megan Yelaney

If you’ve been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen. I’m joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who’s walking us through the shifts that took her from “What do I even SAY about my offer?” → to sold-out launch. 🙌 Brittany came into The Distinctive Edge already having built a strong business — but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space… and how her unique process...

info_outline [TDE CASE STUDY] How Sabra Became the Go-To Expert in Gut & Hormone Health (And Had Her Best Business Months Yet!) show art [TDE CASE STUDY] How Sabra Became the Go-To Expert in Gut & Hormone Health (And Had Her Best Business Months Yet!)

Business Not As Usual with Megan Yelaney

If you’ve ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I’m talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet. But Sabra’s path wasn’t instant. When we started working together, she was still feeling hesitant about whether she was “qualified enough” to claim her...

info_outline [DEFINE YOUR EDGE] DAY 3: The Invisible Sales Advantage show art [DEFINE YOUR EDGE] DAY 3: The Invisible Sales Advantage

Business Not As Usual with Megan Yelaney

Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th. In today’s workshop you’ll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: ✅ How to see where your message is creating friction in your sales process ✅ Clarity on why you're still overexplaining your offer (and how to shift it) ✅ A behind-the-scenes look at the 3 low-effort sales methods I use to sell out offers: Private Invite, Referrals, and Light Launching.   Time Stamp Breakdown: ...

info_outline [TDE CASE STUDY]: How Clarifying Her Message Helped Julia Have Her Biggest Month Yet show art [TDE CASE STUDY]: How Clarifying Her Message Helped Julia Have Her Biggest Month Yet

Business Not As Usual with Megan Yelaney

What happens when you finally know how to tell your story — and SELL with it? In this episode, I’m joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different — and felt like just “another macro coach” in a noisy market. After defining her Distinctive Edge and building a clear business story + framework? → She had her biggest cash month ever → She relaunched her group program → She started confidently selling in the DMs Tune...

info_outline [TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge) show art [TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

Business Not As Usual with Megan Yelaney

What does it really look like to go from unclear offers… to $40K contracts? In this episode, I’m joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now...

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More Episodes

[STRATEGY SHIFT]


Feel like you’re always creating content, but still not seeing the client flow you want?  It’s time to ditch the content hamster wheel and focus on what ACTUALLY drives demand.

In this episode, I’m breaking down how to simplify your content strategy without sacrificing visibility or value. If you’ve ever thought, “I’m posting all the time but nothing’s happening,” this one’s for you.

You’ll learn:

  • The real difference between visibility and demand (and why you need both)

  • The mistake most coaches make when trying to “stay consistent”

  • Why one clear message is more powerful than 10 good posts

  • My favorite way to repurpose content to do less and convert more

 

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