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What No One Tells You About Success and Constant Overthinking with 7 Fig Entrepreneur Ashley Krooks

Business Not As Usual with Megan Yelaney

Release Date: 03/31/2025

Business Not As Usual with Megan Yelaney

Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast. In this episode, I’m giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. You’ll get the inside scoop on: The 5 new episode categories (so you can binge what you need, when you need it) Why I stopped playing it safe with my brand How this show is changing alongside my own journey as a business coach and mom of twins And a sneak peek of what’s coming next If you’re building a brand...

The Business Advice I’d Give My Pre-Mom Self (That Still Applies to You)

Business Not As Usual with Megan Yelaney

[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I’d have a lot to say. In this episode, I’m sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if you’re not a parent, this will hit home—because so many of us are building our businesses with goals that don’t actually match the life we want to live. We’ll cover: What I used to prioritize in business (and why it no...

Creating Demand Without Becoming a Content Machine

Business Not As Usual with Megan Yelaney

[STRATEGY SHIFT] Feel like you’re always creating content, but still not seeing the client flow you want? It’s time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, I’m breaking down how to simplify your content strategy without sacrificing visibility or value. If you’ve ever thought, “I’m posting all the time but nothing’s happening,” this one’s for you. You’ll learn: The real difference between visibility and demand (and why you need both) The mistake most coaches make when trying to “stay consistent” Why one...

$70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked

Business Not As Usual with Megan Yelaney

[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn’t my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. We’re talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. cash collected (and why that matters) VIP vs. Base clients and where every single client came from What my email list data revealed about buying behavior The 3-part pre-launch runway that made all the difference Why this felt like...

My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO

Business Not As Usual with Megan Yelaney

This isn’t your typical strategy-packed episode: today, you’re getting a heart-to-heart. I’m coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final “Pretty Awkward” episode before we come back as Business, Not As Usual 🎉 But more than just a “new look,” this rebrand represents something so much deeper for me. In this episode, I’m sharing: What postpartum did to my identity as a CEO (and why I wasn’t prepared...

[TDE CASE STUDY]: How a Clear Origin Story & 3-Step Process Helped Brittany Sell Out Her Launch

Business Not As Usual with Megan Yelaney

If you’ve been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen. I’m joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who’s walking us through the shifts that took her from “What do I even SAY about my offer?” → to sold-out launch. 🙌 Brittany came into The Distinctive Edge already having built a strong business — but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space… and how her unique process...

[TDE CASE STUDY] How Sabra Became the Go-To Expert in Gut & Hormone Health (And Had Her Best Business Months Yet!)

Business Not As Usual with Megan Yelaney

If you’ve ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I’m talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet. But Sabra’s path wasn’t instant. When we started working together, she was still feeling hesitant about whether she was “qualified enough” to claim her...

[DEFINE YOUR EDGE] DAY 3: The Invisible Sales Advantage

Business Not As Usual with Megan Yelaney

Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th. In today’s workshop you’ll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: ✅ How to see where your message is creating friction in your sales process ✅ Clarity on why you're still overexplaining your offer (and how to shift it) ✅ A behind-the-scenes look at the 3 low-effort sales methods I use to sell out offers: Private Invite, Referrals, and Light Launching. Time Stamp Breakdown: ...

[TDE CASE STUDY]: How Clarifying Her Message Helped Julia Have Her Biggest Month Yet

Business Not As Usual with Megan Yelaney

What happens when you finally know how to tell your story — and SELL with it? In this episode, I’m joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different — and felt like just “another macro coach” in a noisy market. After defining her Distinctive Edge and building a clear business story + framework? → She had her biggest cash month ever → She relaunched her group program → She started confidently selling in the DMs Tune...

[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)

Business Not As Usual with Megan Yelaney

What does it really look like to go from unclear offers… to $40K contracts? In this episode, I’m joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now...

More Episodes

You’ve hit the goals, built the business, and checked all the boxes of success… so why does it still feel like something’s missing?

Or maybe you haven’t hit the goals yet—because overthinking, self-doubt, and mental spiraling keep you stuck in inaction, second-guessing every move.

In this episode, I’m joined by 7-figure entrepreneur and creator of The Reset Room, Ashley Krooks, who shares the raw truth behind success, burnout, and the thought spirals that high achievers know all too well.

Ashley opens up about how she went from living her “dream life”—traveling the world, growing a thriving business, and hitting milestone after milestone—yet still feeling anxious, unfulfilled, and constantly in her head.

We dive into:
✨ Why mindset work alone wasn’t enough to create real peace
✨ The hidden cost of overthinking and constant mental chatter
✨ How Ashley broke free from the spiral and rewired her nervous system
✨ What it actually takes to feel present and fulfilled in your life and success
✨ Her signature RESET framework that’s helped hundreds of clients finally turn off their minds and turn on their lives

If you’re a high achiever who’s tired of feeling “off” even when everything looks good on paper—this episode is your permission slip to stop chasing and start living.

Let’s get you out of your head—and into your life.

Ashley’s Links

→Join the RESET Room: Where Overthinking Ends happening April 8th-10th (replays avail): https://ohtheplacesashgoes.com/the-reset-room

→Follow Ashley on Instagram: https://www.instagram.com/ohtheplacesashgoes/

Meg’s Links/Biz Resources:

→I have TWO 1-1 coaching spots opening on April 14th. DM me “COACHING” on Instagram to apply: https://www.instagram.com/meganyelaney/

→Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast

→Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

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