Libsyn Directory

When I Start My Business, I’ll Be Happy (And Other Lies We Tell Ourselves) with Sam Vander Wielen

Business Not As Usual with Megan Yelaney

Release Date: 04/14/2025

Tap Into the One Thing AI Can’t Replace: Your Creative Genius with Roni McGuire

Business Not As Usual with Megan Yelaney

Tap Into the One Thing AI Can’t Replace: Your Creative Genius [EXPERT VOICES, UNFILTERED] In a world where content is being cranked out by machines faster than ever… how do you stand out, actually connect with your audience, and attract dream clients who feel your message? Answer: You tap into the one thing AI can’t replicate—your creative genius. In this episode, I’m joined by Roni McGuire, coach and founder of Shine On and Glow, to talk about the real ROI of creativity: more clarity, more confidence, more aligned clients… and yes, more sales. We’re breaking down why your most...

How to Add 1,200+ Subscribers Without Posting Daily: The Bundle Strategy You’re Not Using (Yet) with Dallas Travers

Business Not As Usual with Megan Yelaney

[EXPERT VOICES, UNFILTERED] What if you could grow your email list by 1,200+ people in 90 days, without paid ads, daily posting, or another exhausting launch? In today’s episode of Business Not As Usual, I’m sitting down with one of my very first business coaches (and one of the smartest humans I know), Dallas Travers, to talk about a game-changing collaboration strategy: bundles. This episode is a wake-up call if you’ve been relying solely on Instagram to grow your audience and wondering why it feels so hard. Because spoiler alert: 50% of the clients from my last $70K launch came from...

Why Doing It All Is Killing Your Business (And What to Outsource First) with Emily Reagan

Business Not As Usual with Megan Yelaney

[EXPERT VOICES, UNFILTERED] Let’s be real: if you’re drowning in to-dos, secretly cursing your inbox, and wondering how the heck everyone else seems to “do it all,” this episode is your warm hug and loving kick in the ass. This week, I’m sitting down with the brilliant and hilarious Emily Reagan—freelance marketing coach, founder of the Unicorn Digital Marketing Assistant School, and mom of four (yes, FOUR). She’s built her business by helping overwhelmed women turn their random skill sets into profitable freelance careers—and she’s here to help you stop wearing all the...

Business Not As Usual — The Rebrand

Business Not As Usual with Megan Yelaney

Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast. In this episode, I’m giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. You’ll get the inside scoop on: The 5 new episode categories (so you can binge what you need, when you need it) Why I stopped playing it safe with my brand How this show is changing alongside my own journey as a business coach and mom of twins And a sneak peek of what’s coming next If you’re building a brand...

The Business Advice I’d Give My Pre-Mom Self (That Still Applies to You)

Business Not As Usual with Megan Yelaney

[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I’d have a lot to say. In this episode, I’m sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if you’re not a parent, this will hit home—because so many of us are building our businesses with goals that don’t actually match the life we want to live. We’ll cover: What I used to prioritize in business (and why it no...

Creating Demand Without Becoming a Content Machine

Business Not As Usual with Megan Yelaney

[STRATEGY SHIFT] Feel like you’re always creating content, but still not seeing the client flow you want? It’s time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, I’m breaking down how to simplify your content strategy without sacrificing visibility or value. If you’ve ever thought, “I’m posting all the time but nothing’s happening,” this one’s for you. You’ll learn: The real difference between visibility and demand (and why you need both) The mistake most coaches make when trying to “stay consistent” Why one...

$70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked

Business Not As Usual with Megan Yelaney

[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn’t my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. We’re talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. cash collected (and why that matters) VIP vs. Base clients and where every single client came from What my email list data revealed about buying behavior The 3-part pre-launch runway that made all the difference Why this felt like...

My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO

Business Not As Usual with Megan Yelaney

This isn’t your typical strategy-packed episode: today, you’re getting a heart-to-heart. I’m coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final “Pretty Awkward” episode before we come back as Business, Not As Usual 🎉 But more than just a “new look,” this rebrand represents something so much deeper for me. In this episode, I’m sharing: What postpartum did to my identity as a CEO (and why I wasn’t prepared...

[TDE CASE STUDY]: How a Clear Origin Story & 3-Step Process Helped Brittany Sell Out Her Launch

Business Not As Usual with Megan Yelaney

If you’ve been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen. I’m joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who’s walking us through the shifts that took her from “What do I even SAY about my offer?” → to sold-out launch. 🙌 Brittany came into The Distinctive Edge already having built a strong business — but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space… and how her unique process...

[TDE CASE STUDY] How Sabra Became the Go-To Expert in Gut & Hormone Health (And Had Her Best Business Months Yet!)

Business Not As Usual with Megan Yelaney

If you’ve ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I’m talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet. But Sabra’s path wasn’t instant. When we started working together, she was still feeling hesitant about whether she was “qualified enough” to claim her...

More Episodes

If you've ever caught yourself thinking, "When I hit that next milestone, then I’ll finally feel successful", this episode is a must-listen.

This week, I sat down with Sam Vander Wielen, attorney-turned-entrepreneur, legal educator to over 350,000 online business owners, and author of the powerful new book When I Start My Business, I’ll Be Happy.

Sam built a multi 7-figure business helping entrepreneurs legally protect themselves, while navigating the unimaginable: the back-to-back loss of both of her parents, a major surgery, and becoming a caretaker...all while launching and growing her business.

We talk about:

How she grew an email list of 46,000+ subscribers (even in a “less exciting” niche like legal!)
Turning everyday moments into compelling marketing stories that connect, convert, and keep your audience engaged
Why chasing milestones doesn’t bring happiness, and what actually does
What resilience really looks like when your personal life feels like it’s falling apart

This episode is raw, honest, and wildly inspiring. Whether you're in a season of hustle, heartbreak, or both, you’ll walk away with permission to be human and keep showing up.

About Sam Vander Wielen:

Sam Vander Wielen is an attorney-turned-entrepreneur and the go-to legal educator for online business owners. As the founder of Sam Vander Wielen LLC, she created the internet’s most trusted contract template shop, generating multi-seven-figure revenue annually. She’s the author of When I Start My Business, I’ll Be Happy and host of the On Your Terms® podcast, where she dishes out no-fluff legal tips, honest marketing strategies, and practical business advice. Since 2017, she’s helped over 350,000 entrepreneurs grow legally and confidently—while navigating profound personal loss and life-altering challenges.

Sam’s Links:

→Get Your Book & Bonuses Here: https://samvanderwielen.com/book/

→Follow Sam on Instagram: https://www.instagram.com/samvanderwielen/

→Get Sam’s SideBar Newsletter: https://www.samvanderwielen.com/easy-emails/

Meg’s Links:

→I have ONE 1-1 coaching spot open. DM me “COACHING” on Instagram to apply: https://www.instagram.com/meganyelaney/

→Join my private podcast, MomLife Unfiltered: Business in the Balance: https://meganyelaney.com/private-podcast

→Craft Your Business Origin Story with the Business Story Blue Print: www.meganyelaney.com/business-story-blueprint

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