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Episode 147: How Innovation, Sustainability and Employee Wellness Build a Brand, With Rob Tod

The PR Maven Podcast

Release Date: 05/14/2024

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More Episodes

Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also explains how supporting local grain farmers improved sustainability. Innovation, sustainability and focusing on employees comes together to build the brand and makes for great stories to share with the media 

00:00 Introduction to the PR Maven Podcast  

01:21 Introducing Guest: Rob Tod 

04:52 The Role Breweries Play in the Maine Brand 

08:11 Breaking Into the Beer Industry 

15:33 How Allagash Focused on Employee Wellness During COVID 

24:31 The Process of Becoming a B Corp Business   

38:42 The Role of Public Relations for Sharing Allagash’s Stories 

40:45 Allagash Brewing’s Awards and Where to Buy 

46:11 Helpful Resources  

 

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About Rob    

After graduating from Middlebury College with a major in geology, Rob headed west. Following a couple of years in Colorado, he suspected his track would eventually lead him either back to geology or woodworking. Before heading down one of those paths, he took a detour to Vermont where he washed kegs at Otter Creek Brewery.  

While at Otter Creek, he happened upon the beers of Belgium. In these inventive and surprising brews, Rob saw an opportunity to give American beer drinkers an experience they’d never had before. He left steady pay and founded Allagash Brewing Company in 1995.  

The brewery has since grown from a one-man operation into one of the top 50 craft breweries in the United States (by sales volume) and has earned a spot on Maine’s Best Places to Work list for seven years running. Rob is the past chair of the Brewers Association trade group and received the James Beard Award for Outstanding Wine, Beer or Spirits Producer in 2019. 

 

This episode is sponsored by: 

Pitchcraft - pitchcraft.media