Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
Release Date: 06/11/2024
The Finale - A Bittersweet Goodbye For Now
The PR Maven Podcast
Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights. So, what's next?...
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The PR Maven Podcast
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The PR Maven Podcast
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The PR Maven Podcast
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The PR Maven Podcast
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The PR Maven Podcast
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The PR Maven Podcast
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The PR Maven Podcast
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Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
The PR Maven Podcast
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest:...
info_outlineAs a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.
00:00 Introduction to the PR Maven ® Podcast
01:33 Introducing Guest: Jody Fisher
03:45 A Career Shift From Radio to PR
08:00 How To Think Like a Reporter
16:48 Preparing for Media Interviews
23:39 Why the Press Release Is Not Dead
27:16 How Press Releases Can Be Repurposed for Content Marketing
30:22 The Importance of Video
34:18 Helpful Resources
Nancy’s Episode on The PR Podcast: https://podcasts.apple.com/us/podcast/93-nancy-marshall-the-pr-maven-on-building-a-personal-brand/id1528904589?i=1000575350537
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About Jody
Jody Fisher started his career as a radio reporter in the world’s biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don’t.
In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He has told stories for clients on a local, national and global scale.
He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business.