loader from loading.io

Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208

The PR Maven Podcast

Release Date: 06/11/2024

The Finale - A Bittersweet Goodbye For Now show art The Finale - A Bittersweet Goodbye For Now

The PR Maven Podcast

Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights.  So, what's next?...

info_outline
How To Use Your Strengths To Develop Your Personal Brand, With Christine Tieri – Episode 141 show art How To Use Your Strengths To Develop Your Personal Brand, With Christine Tieri – Episode 141

The PR Maven Podcast

In this episode, Chris Tieri explains how to use your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help.

info_outline
The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada  - Episode 281 show art The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada - Episode 281

The PR Maven Podcast

In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with . Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also...

info_outline
How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79 show art How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79

The PR Maven Podcast

Lee Goldberg is a reporter/anchor for NEWS CENTER Maine. He joined NEWS CENTER Maine in 1993 as sports director at WLBZ 2 in Bangor. In his years at NEWS CENTER Maine, Lee has covered some of the biggest stories in New England sports history, including seven Super Bowls and three World Series. Lee's contributions to journalism in Maine have been recognized by the New England Emmy’s, Maine Association of Broadcasters and the Associated Press, as well as the Maine Athletic Directors' Association.

info_outline
Growing Your Brand Through Public Speaking and Social Media Featuring April Chavez - Episode 280 show art Growing Your Brand Through Public Speaking and Social Media Featuring April Chavez - Episode 280

The PR Maven Podcast

In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic...

info_outline
How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47 show art How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47

The PR Maven Podcast

Lisa DeSisto is the Chief Executive Officer for Masthead Maine which publishes six daily and twenty-three newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster Newspapers. She hosts a live event series; “Like A Boss” where she interviews other Maine CEOs on their leadership principles. 

info_outline
Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279 show art Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279

The PR Maven Podcast

This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic...

info_outline
How to Start Your Personal Brand, With Kit Huffman - Episode 190 show art How to Start Your Personal Brand, With Kit Huffman - Episode 190

The PR Maven Podcast

How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy.     00:00 Introduction to the PR Maven ® Podcast  01:33 Introducing Guest: Kit Huffman  ...

info_outline
What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278 show art What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278

The PR Maven Podcast

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his...

info_outline
Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208 show art Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208

The PR Maven Podcast

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.   00:00 Introduction to the PR Maven ® Podcast  01:33 Introducing Guest:...

info_outline
 
More Episodes

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.  

00:00 Introduction to the PR Maven ® Podcast 

01:33 Introducing Guest: Jody Fisher 

03:45 A Career Shift From Radio to PR 

08:00 How To Think Like a Reporter 

16:48 Preparing for Media Interviews 

23:39 Why the Press Release Is Not Dead 

27:16 How Press Releases Can Be Repurposed for Content Marketing 

30:22 The Importance of Video 

34:18 Helpful Resources 

 

Related Episodes 

 

About Jody    

Jody Fisher started his career as a radio reporter in the world’s biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don’t 

In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He has told stories for clients on a local, national and global scale.  

He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business.