The PR Maven Podcast
The PR Maven® Podcast uses a combination of traditional networking techniques and the power of social media to help you build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy Marshall, The PR Maven®, connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.
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How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79
07/23/2024
How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79
Lee Goldberg is a reporter/anchor for NEWS CENTER Maine. He joined NEWS CENTER Maine in 1993 as sports director at WLBZ 2 in Bangor. In his years at NEWS CENTER Maine, Lee has covered some of the biggest stories in New England sports history, including seven Super Bowls and three World Series. Lee's contributions to journalism in Maine have been recognized by the New England Emmy’s, Maine Association of Broadcasters and the Associated Press, as well as the Maine Athletic Directors' Association.
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Growing Your Brand Through Public Speaking and Social Media ft. April Chavez - Episode 280
07/16/2024
Growing Your Brand Through Public Speaking and Social Media ft. April Chavez - Episode 280
In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic brand can enhance one's professional and personal life. The episode is powered by Pitchcraft, a community that aids PR professionals in pitching stories to journalists. 00:00 Introduction to the PR Maven Podcast 01:05 Meet Nancy Marshall: The PR Maven 01:54 Guest Introduction: April Chavez 02:50 April's Journey: From Law Enforcement to Wellness Advocate 06:58 The Impact of Environment on Wellness 10:00 Lupus and Personal Resilience 13:20 The Power of Relaxation and Meditation 19:04 Pitchcraft: Enhancing PR Strategies 21:35 April's Wellness Principles and Public Speaking 24:44 Growing Your Brand Through Public Speaking and Social Media 28:36 Connecting with April Chavez 30:29 Conclusion and Farewell Episode is sponsored by Pitchcraft
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How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47
07/09/2024
How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47
Lisa DeSisto is the Chief Executive Officer for Masthead Maine which publishes six daily and twenty-three newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster Newspapers. She hosts a live event series; “Like A Boss” where she interviews other Maine CEOs on their leadership principles.
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Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279
07/02/2024
Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279
This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling, creating engaging marketing content from podcast interviews and repurposing such content for maximum reach. 00:00 Introduction to The PR Maven® Podcast 01:56 Introducing Michelle Glogovac 03:59 Michelle's Career Journey 07:28 The Power of Podcasting 10:49 How To Become a Podcast Guest 18:09 Promoting Your Podcast Appearance 21:21 Pitchcraft Sponsorship Highlight 23:57 Preparing for a Podcast Guest Appearance 32:58 Final Thoughts and Farewell Related Episodes About Michelle Michelle Glogovac is THE Podcast Matchmaker™, an award-winning publicist, host of the “My Simplified Life” podcast and author of “How To Get On Podcasts.” Michelle is working with clients who make an impact by defining their stories and matching them with the perfect podcasts. She has helped entrepreneurs, authors, nonprofits and advocates hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. Michelle is a sought-after speaker in this niche and has presented to thousands of publicists and groups on how to not only perfectly pitch a podcast, but to create marketing content from every interview. She has coached 14,000 authors through the process of creating and launching a podcast book tour through the Nonfiction Writers Association. Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in law, and is the founder and CEO of The MLG Collective®. Michelle resides in the San Francisco Bay Area and is a sushi lover.
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How to Start Your Personal Brand, With Kit Huffman - Episode 190
06/25/2024
How to Start Your Personal Brand, With Kit Huffman - Episode 190
How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest: Kit Huffman 02:59 Why Kit Went to Business School 09:00 Definition of Personal Brand 11:24 Identifying Your Personal Branding Goal 17:18 Why You Need a LinkedIn About Section 19:33 The Importance of Networking to Personal Branding 26:09 Personal Branding Steps 30:25 How Kit Built Her Own Personal Brand 32:28 Personal Branding in an Overall Marketing Strategy 36:38 Helpful Resources Related Episodes About Kit As a seasoned executive ghostwriter and communications consultant, Kit Huffman leverages years of experience ranging from writing with Fortune 500 c-suite executives, billion-dollar brands and prominent startups. As a result, clients have turned to her to help navigate joining culturally sensitive conversations, celebrating venture capital funding rounds, announcing company layoffs and sharing deeply personal stories. After years of working as a personal branding strategist, Kit founded SENECA, an executive branding agency, that focuses on amplifying the voices of innovative business leaders. SENECA’s team of strategists and ghostwriters foster close relationships with clients to craft attention-grabbing content that strategically shares their personal stories, lessons and expertise to cultivate engaged online communities, become thought leaders within their industries, and build identities separate from their work titles. This episode is sponsored by: Pitchcraft - joinpitchcraft.com
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What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278
06/18/2024
What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278
In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with the media, and his unique celebration gesture, the 'Moose Antlers.' The episode is sponsored by Pitchcraft and includes insights on how PR professionals can benefit from their platform. 00:00 Introduction to The PR Maven® Podcast 01:03 Meet Nancy Marshall: The PR Maven® 01:47 Special Guest: Sam Morse, Professional Ski Racer 02:36 Sam Morse's Skiing Journey 08:14 Public Speaking and Media Relations 15:10 Training and Racing Year-Round 22:59 Social Media and Personal Branding 28:32 Sam Morse Fast Camp and Holistic Athlete Development 33:43 Conclusion and Contact Information About Sam Sam Morse began skiing at the tender age of 23 months at Sugarloaf Mountain in Maine. From playful days on the slopes as a toddler to becoming the number one downhiller in his age group in the FIS race circuit — Sam's journey is indeed incredible. He quickly progressed from local races to global competitions, including the Olympic track in Sochi and the World Cup Finals in Aspen. Sam is also a mechanical engineering student at Dartmouth College.
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Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
06/11/2024
Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest: Jody Fisher 03:45 A Career Shift From Radio to PR 08:00 How To Think Like a Reporter 16:48 Preparing for Media Interviews 23:39 Why the Press Release Is Not Dead 27:16 How Press Releases Can Be Repurposed for Content Marketing 30:22 The Importance of Video 34:18 Helpful Resources Nancy’s Episode on The PR Podcast: Related Episodes About Jody Jody Fisher started his career as a radio reporter in the world’s biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don’t. In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He has told stories for clients on a local, national and global scale. He is also the host of , a weekly show that spotlights guests with expertise in public relations and the news business.
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How This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277
06/04/2024
How This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277
In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awareness and accessibility of recovery options, her vision for a world that celebrates recovery, and how personal branding and strategic PR have been instrumental in amplifying her message and building a supportive community around Journey's mission. 00:00 Introduction to The PR Maven® Podcast 00:43 Special Guest: Carolyn Delaney's Journey and Mission 01:57 Carolyn's Career Shift and the Birth of Journey Enterprises 05:39 The Impact of Personal Branding and The PR Maven's Influence 10:20 Utilizing Public Relations for Social Impact 13:55 Building a Community Around Recovery 23:09 The Power of Print in a Digital Age 28:05 How to Connect with Journey Magazine 29:18 Closing Thoughts and Contact Information About Carolyn Delaney: Carolyn Delaney is the visionary founder and CEO of Journey Enterprises, a pioneering media company dedicated to making recovery from addiction visible and accessible in everyday places. With a remarkable career transition from leading IT departments to championing recovery stories, Carolyn brings a wealth of experience and a deep personal connection to the mission. Her leadership at Journey Enterprises encompasses producing a celebrated print magazine, organizing community events, and engaging in vital speaking engagements to promote a message of hope and diminish the stigma around addiction. Having witnessed the transformative power of sharing recovery stories and resources, Carolyn aims to create a world where recovery paths are well-known and celebrated, inspiring others with her optimistic, mission-driven approach. Get $200 off your first month of Pitchcraft using the code PRMAVEN. https://pitchcraft.media/checkout/default Free download about the top ways to build relationships with journalists. https://youtu.be/_TjcEBpNuIU This episode is sponsored by: Pitchcraft - joinpitchcraft.com
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How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom - Episode 168
05/28/2024
How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom - Episode 168
After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.
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How To Build Your Own PR Business With Delaney Vetter – Episode 276
05/21/2024
How To Build Your Own PR Business With Delaney Vetter – Episode 276
In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of understanding a brand’s voice, and her personal enjoyment of exploring her Brooklyn neighborhood's culinary scene. The conversation also covers essential PR strategies, the significance of building relationships with journalists and clients, and leveraging personal branding in the PR field. Delaney’s approach to securing media coverage and her tips for PR professionals on effective pitching are highlighted, alongside a discussion on the power of word-of-mouth marketing and the invaluable role of research before pitching to journalists. 00:00 Welcome to The PR Maven® Podcast With Delaney Vetter 00:30 Meet Delaney Vetter: PR Strategist and Food Lover 01:44 Delaney's Journey into PR and Freelancing 06:56 The Art of Branding and Storytelling in PR 13:07 Building Relationships in the PR World 25:33 Effective Pitching Strategies for PR Success 32:54 Delaney's Inspirations and How To Connect About Delaney Delaney Vetter is a beacon of innovation and strategic communication in the PR and copywriting sphere, particularly within the food and beverage and CPG industries. As an independent consultant, Delaney excels in elevating brands through her expert navigation of media relations, event curation and brand voice development. With a lifelong passion for the culinary world, she brings a unique blend of experience and enthusiasm to the table, making her the go-to specialist for food brands aiming to connect with new audiences. Delaney’s journey from a college intern at an integrated marketing agency, through the tumult of entering the job market during a global pandemic, to establishing herself as a sought-after freelance professional, highlights her adaptability, creativity and unwavering dedication to her craft. Whether she's hunting for the perfect croissant in Brooklyn or helping a client become a household name, Delaney's passion for her work shines through, making her a distinguished voice in the world of PR and brand storytelling. This episode is sponsored by: Pitchcraft - pitchcraft.media Get $200 off your first month of Pitchcraft using the code PRMAVEN.
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Episode 147: How Innovation, Sustainability and Employee Wellness Build a Brand, With Rob Tod
05/14/2024
Episode 147: How Innovation, Sustainability and Employee Wellness Build a Brand, With Rob Tod
Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also explains how supporting local grain farmers improved sustainability.
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Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree
05/07/2024
Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree
In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Alabama and the challenges they faced. They also highlight Pitchcraft's unique approach to PR, including focusing on lifestyle sectors, offering flexible payments and fostering a supportive community. Additionally, they share useful tips for crafting effective pitches and stress the importance of developing genuine relationships with media professionals. The episode concludes with a special offer for PR Maven podcast listeners and insights into the future of PR and media relations. 00:00 Introduction to The PR Maven® Podcast 02:07 Meet the Founders of Pitchcraft: Kelsey and Derrick Ogletree 03:30 The Origins and Mission of Pitchcraft 04:50 Pitchcraft's Unique Approach to PR and Media 09:04 The Evolution of Pitchcraft: From Pandemic Idea to PR Platform 12:43 The Future of PR 15:50 Building Relationships in PR 24:25 Crafting the Perfect Pitch: Tips and Strategies (continued at 34:15) 29:10 What Defines Newsworthiness 31:03 Walking The Line Between Being Helpful and Annoying With Journalists 37:00 Closing Thoughts and How to Connect with Pitchcraft Get $200 off your first month of Pitchcraft using the code PRMAVEN. . Related Episodes About Kelsey and Derrick Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their 1-year-old son Asher. Having grown up in small towns and with strong family values, they’re passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first. Kelsey, CEO of Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in corporate finance. This episode is sponsored by: Pitchcraft - pitchcraft.media
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Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy
04/30/2024
Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy
In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her tips on avoiding burnout, and exploring new projects like a second cookbook and another season of her TV show. Additionally, Lisa talks about the significance of directly connecting with her audience through an email list and provides advice on building and maintaining a strong brand. 00:00 Welcome to the Podcast: A Chat with Lisa Steele 01:36 The Journey from Chicken Keeping to Cookbook Author 03:31 Diving into the Culinary World: From Chickens to Cookbooks 05:34 Personal Branding and the Power of Connection 07:52 Navigating Business Success and the Importance of Pivoting 08:35 Exploring Future Dreams and Expanding Horizons 11:18 The Strategic Approach to Blogging and Social Media 12:42 The Value of an Email List in Direct Marketing 16:25 The Art of Avoiding Burnout and Embracing Change 21:53 Considering the Future: Potential Sale and Brand Evolution 26:20 Final Thoughts and How to Connect with Lisa Steele About Lisa Lisa Steele is a fifth-generation chicken keeper, author, and founder of Fresh Eggs Daily. With nearly a million followers worldwide, Lisa has been dubbed the queen of the coop and is known for her expertise in raising backyard chickens. She has written several top-selling books on raising backyard poultry and recently released her debut cookbook, the Fresh Eggs Daily Cookbook. Lisa's career transitioned from chicken keeping to the culinary world through her passion for natural preventives and herbs, and she continues to focus on product development and brand marketing.
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Episode 273: How DECD is Empowering Maine's Youth, With Kaylin (Kay) Kerina
04/23/2024
Episode 273: How DECD is Empowering Maine's Youth, With Kaylin (Kay) Kerina
This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Development, aims to connect 6,000 young people to work experiences in various industries, fostering passion and providing mentors. Kay also touches on her personal joy in gardening and how Maine employers and young people can get involved with the career exploration program. 00:00 Welcome to the PR Maven Podcast with Kaylin (Kay) Kerina 00:34 Kay Kerina's Journey: From Social Work to Career Exploration 04:25 The Mission of Maine Career Exploration 06:39 Personal Stories of Career Guidance 09:12 Engaging Young People in Maine's Workforce 11:30 The Importance of Passion in Career Choices 19:35 A Gardening Detour: Kay's Personal Passions 22:15 How Employers and Young People Can Get Involved 25:00 Back to Business: Expanding Career Opportunities in Maine 27:24 Tools for Productivity and Contact Information Related Episodes About Kay Kaylin (Kay) Kerina is the Maine Career Exploration Program Manager, with a background in social work, human services and alternative education. With over seven years of experience, Kay is dedicated to serving students with barriers to employment and advocating for youth in the community. Her work in Youth Workforce Development focuses on supporting youth to find meaningful work opportunities and implementing systemic change for the communities she supports.
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Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood
04/16/2024
Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood
Michelle Hood is the president and CEO at Northern Light Health in Brewer, Maine. She came to Northern Light Health in April 2006 from Billings, MT, where she was president and CEO of the Sisters of Charity of Leavenworth Health System, Montana Region, as well as president and CEO of its flagship hospital, St. Vincent Healthcare. As president and CEO of Northern Light Health, she focuses on health care policy and design models at the state and national levels.
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Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle
04/09/2024
Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle
In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “ to help others with tiny kitchens. Annie also talks about how she has built her personal brand around intention, from using all the food in the fridge, to what she brings into her home, to her morning routine. In addition to discussing the benefits of PR, Annie shares how she puts together her social media calendar. 00:00 Introduction to the PR Maven Podcast 01:47 Introducing Guest: Annie Mahle 03:05 Getting Into Cooking Through Windjamming 06:41 Cooking in Small Kitchens 11:00 Annie’s Favorite Way To Cook 13:29 A Personal Brand Focused on Intention 19:59 PR Lending an Outside Perspective 22:16 The Benefits of PR When Compared to Advertising 25:48 Creating a Social Media Calendar 27:35 Helpful Resources Related Episodes About Annie Annie Mahle has been cooking professionally for over 30 years in her own kitchens and other people's kitchens. Annie trained at The Culinary Institute of America and owned and ran the Schooner J. & E. Riggin, a Maine Windjammer, with her husband. In that tiny galley, she prepared three meals a day for guests all summer long. Her cooking, recipes and cookbooks have been highlighted on TODAY and Throwdown! with Bobby Flay. Her food and the Riggin have been featured in the Food Network, Family Circle, Woman’s Day, the Boston Globe and more. Her award-winning cookbook, “The Tiny Kitchen Cookbook: Strategies and Recipes for Creating Amazing Meals in Small Spaces,” has been well received in the tiny space community, but also in larger kitchens where home cooks are looking for healthy, smart recipes for two.
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Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey
04/02/2024
Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey
With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. From his experience building Sugarloaf as a skiing destination to the launching of new brands, Carey has been involved in many aspects of ski resort operation. His experience made him a stand-out candidate for his most recent position at the Jackson Hole Mountain Resort.
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Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church
03/26/2024
Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church
In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced challenges of copywriting. Stephen emphasizes the importance of clarity, conciseness and compelling content, highlighting the indispensable role of understanding and communicating the benefits of products or services. They also explore the potential impacts and utilities of AI in copywriting, stressing the need for authenticity and human touch in creating engaging and effective copy. The discussion concludes with Stephen's recommendations for aspiring writers and a reminder of the essence of continual learning through reading. 00:00 Welcome to The PR Maven® Podcast with Stephen Church 00:51 Stephen Church: A Journey from Language Lover to Copywriting Pro 02:16 The Royal Wedding China: A PR Success Story 05:41 Stephen's Take on the Royal Family and The Crown 11:26 Diving into the World of Copywriting with Copywriter Pro 13:28 The Art and Challenges of SEO and Copywriting 21:44 The Power of Copywriting: Insights from Maya Angelou 23:32 Local Business Success: Leveraging Nancy's Marketing Techniques 25:14 Back to the Podcast: Continuing the Conversation with Stephen Church 25:41 The Royal Connection: From Weddings to Speech Writing 26:37 The Art of Letter Writing and Its Personal Touch 27:35 AI in Copywriting: Threat or Tool? 32:56 Maximizing LinkedIn: Strategies for Effective Networking 36:56 The Essence of Effective Copywriting: Clarity, Conciseness and Compelling Content 41:50 The Importance of Reading for Aspiring Copywriters 44:05 Connecting with Stephen Church and Wrapping Up Mentioned Infographics About Stephen Stephen Church is a seasoned copywriter and the founder of Copywriter Pro, a company dedicated to helping growth-minded businesses attain more and better-quality clients through clear, concise and compelling words for their websites. Church's profound love for language and its impact on behavior steered his educational path toward psycholinguistics at university. Prior to his venture into the corporate world, Stephen had an extensive career as an English language tutor across various countries, including Madrid, Iran, Afghanistan, Saudi Arabia and London. In the early 1980s, he returned to the UK to join his family's long-established retail business, where he quickly adapted to the digital era by launching a pioneering e-commerce site. However, it was Copywriter Pro that truly allowed Stephen to merge his passion for language with professional pursuits. Beyond his professional achievements, Stephen maintains a keen interest in the royal family and significant events, despite his candid stance on the institution itself. His connections and endeavors, from promoting commemorative china for royal weddings to engaging in thoughtful discourse on modern monarchy, reflect a multifaceted individual with a deep appreciation for both history and the evolution of communication.
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Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke
03/19/2024
Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke
How can you combine PR and personal branding techniques to make your business successful? In this episode, Amber Lambke, co-founder and CEO of , shares her business success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conversations and inspire others within the industry. In addition, learn who the famous Maine Grains customer is, and how Amber has been on her baking show! 00:00 Introduction to the PR Maven® Podcast 01:26 Introducing Guest: Amber Lambke 03:02 Why Maine Grains Was Started and the Growth of the Company 06:22 How PR and personal branding techniques helped build the brand 11:59 Training employees to represent your brand and company 13:19 How the inspires others 20:49 Maine Grains’ 10th anniversary 28:39 Amber's Appearance on 30:13 Advice to entrepreneurs on using PR and personal branding 33:42 Helpful Resources Related Episodes About Amber Amber Lambke is co-founder and CEO of Maine Grains, Inc., a gristmill housed in a repurposed jailhouse, which has spurred the revival of grain production in Maine. A driving force behind Maine’s sustainable foods movement, she has been a leader in bringing economic vitality back to Skowhegan, Maine, by reviving the region’s grain growing and processing industry. She was also the founding director of the Maine Grain Alliance, a nonprofit geared toward preserving regional grain traditions from earth to table. Bonus Q&A 1. Amber, Maine Grains has continued to grow and flourish through the pandemic and beyond. How are you managing the growth to ensure quality and consistency of the brand? We use a SWOT analysis process to continuously assess where our strengths, weaknesses, opportunities and threats are. The goal of course is to use our strengths to create opportunities and reduce threats, while mindfully addressing weaknesses. We know that our strong brand creates new opportunities for sales channel development in the face of increasing competition in the freshly milled flour category. We will continue to grow and flourish by creating value-added products and baking mixes that make baking at home and eating delicious and healthy, while grains become even more convenient and accessible. We are also focused on developing and retaining talented staff and consultants who work with us to be able to implement our growth goals and remain consistent and current with our brand look, feel, and messaging. 2. How are you staying focused on Maine Grains while also helping the Skowhegan area grow its economy and offer more opportunities to residents and visitors? Collaboration is critically important both for growing Maine Grains, and helping the surrounding Skowhegan community grow. Collaboration increases the audience for our business while helping to achieve mutually beneficial goals. I have to be careful about over-committing my time, but try to participate on committees, boards, and gatherings where I can learn new connections, stories of impact, or lend my experience and expertise. The cross-pollination of ideas is critical to maintaining a ‘big picture’ perspective and seeing the impact of our collective hard work on the economy and vibrancy of Skowhegan. 3. How has public relations helped Maine Grains become more well-known statewide, nationally and even internationally? Public relations in business is really the art of good communication. I believe that good, clear communication that moves people is at the root of successful businesses, change-making, and movements around the world. For those of us in business, good communication in PR is critical. I'm often asked to speak at conferences and on panels to help inspire people. We can all do great things in the world if we are inspired and understand why our participation matters.
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Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen
03/12/2024
Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen
From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with their audience.
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Episode 104: How To Grow an Already Established Brand With Karl Strand
03/05/2024
Episode 104: How To Grow an Already Established Brand With Karl Strand
Karl was promoted to the position of Sugarloaf’s general manager in April of 2015. Strand has held a leading role in managing key segments of Sugarloaf's operations, as well as those of its sister resort, Sunday River. He began his career at the resorts in 2004, when he was hired as Vice President of Lodging and Property Management for both resorts. Most recently he was the Vice President of Mountain Operations at Sunday River.
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Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams
02/27/2024
Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams
In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their discussion also touches on the upcoming Episcopalian Communicators Conference, set to take place in Portland, Maine. The conference's aim is to build community amongst communicators and equip them with crucial tools. Liz discusses the importance of crisis communication within the church community, and Nancy provides details about her upcoming keynote and crisis communications workshop. 00:00 Introduction and Guest Welcome 00:18 Liz Williams: Her Journey and Role in the Episcopalian Diocese of Georgia 02:21 The Importance of Communication in Ministry 04:14 The Role of Branding and Social Media in Evangelism 05:32 Details about the Upcoming Episcopal Communicators Conference 08:12 Choosing Conference Locations and the Excitement for Portland, Maine 10:45 The Importance of Crisis Communications in the Church 16:12 Break and Book Promotion 17:08 The Power of Personal Branding and Networking 24:34 The Importance of Empathy and Compassion in Crisis Communications 24:39 Details about the Crisis Communications Workshop 30:34 How to Register for the Conference 33:04 Liz's Recommended Podcast and Contact Information 35:18 Closing Remarks and Anticipation for the Conference About Liz Liz Williams is the communications manager for the Episcopal Diocese of Georgia. She has a deep passion for the church and its liturgy, hymns and compassion for others. Liz has served in various positions within the church and has found her calling in ministry and communications. She has also worked for a nonprofit in mental and behavioral health for children and families. Liz's career path led her to her current role as the communications manager for the diocese. She is excited about the upcoming Episcopal Communicators Conference in Portland, Maine, where she will be a keynote speaker and workshop presenter. Liz emphasizes the importance of personal branding and growing a network of connections. She believes in the power of listening and making others feel seen and heard. Additionally, Liz will be co-presenting a crisis communications workshop, where she will discuss the importance of empathy, compassion and planning in effectively communicating during times of crisis.
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Episode 61: How To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley
02/20/2024
Episode 61: How To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley
Sean Riley began running a 19-room motel & cottage business in Wells, Maine, in 1982 with his wife Dayna, while teaching high school special ed., moving to a larger condotel three years later and then to a 130-room hotel, restaurant and marina. He switched full time into the hotel business, giving up his career as a teacher. MCHG started as a restaurant company with one hotel. Today, MCHG has 20 hotels and 750 associates throughout New England and in Florida.
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Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian
02/13/2024
Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian
In this episode, Raffi DerSimonian talks about his career doing public relations and marketing in the arts. As a Waterville native, Raffi talks about the art and culture renaissance going on in the city. Raffi also describes his musical career and helping found Waterville Rocks. In addition to doing public relations and marketing in the arts, Raffi is experienced in promoting higher education. Raffi and Nancy discuss how COVID-19 has impacted higher education as well as communicating during a crisis.
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Episode 172: People Over Price With Tim Winkeler
02/06/2024
Episode 172: People Over Price With Tim Winkeler
In this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about her experience at VIP. Nancy and Tim also talk about sponsorships and how VIP sponsors events their employees are involved in. 00:00 Introduction to the PR Maven Podcast 01:32 Introducing Guest: Tim Winkeler 03:07 Tim Winkeler’s Career in the Auto Parts Industry 05:07 About VIP Tires & Service 06:40 How Nancy and Tim Met 13:11 VIP’s Management Process 15:34 VIP Tires & Service’s PR Strategy 18:52 Investing in People 26:39 VIP’s Sponsorship of The Trek Across Maine in 2022 29:17 Sponsorships in VIP’s Marketing Plan 33:06 Helpful Resources Links Competitive Edge - Automotive Service Excellence (ASE) Certification - “Extreme Ownership” by Jocko Willink - Origin USA - Related Episodes About Tim Tim is an accomplished people-focused leader with a track record of building high-performance teams that exceed expectations. Always focused on customer needs and feedback, he builds core competencies around making money by serving customers in different and better ways. Tim is a teacher at heart and learns every day by reading great books and meeting great people. Bonus Q&A VIP has a program they call “five-for-five.” Explain what that means and how you implement it at your stores. Five-for-five is all about focusing on the customer experience. We’ve identified the five key moments in a customer’s visit to VIP where we take the extra step to build a relationship with the customer and to make sure their experience at VIP is memorable. The five-for-five customer engagement process is all about taking the extra time to build a relationship with the customer. VIP has big plans for 2024. Tell us about where you are expanding. For 2024, we will be opening some new locations and expanding some existing ones. We will be entering Connecticut for the first time with the acquisition of a shop in Waterbury. We will be opening our 9th shop in Massachusetts when we open our new shop in Brockton, and we will be expanding our operations in Maine in both our Yarmouth and Augusta shops. In addition, we have several more growth projects that I’m confident will be completed in the back half of the year. What makes you the proudest of everything you have accomplished during your tenure at VIP? What I enjoy most about being a member of the VIP team is interacting with our team members and getting to know them. The people-first culture that we’ve all worked to establish makes VIP a great place to work every day, and I’m proud to wear the "VIP Blues" and do my part to support our mission to "Earn Automotive Customers for Life.”
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Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty Potts
01/30/2024
Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty Potts
In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He emphasizes the significance of understanding and responding to audience needs and competitive content to stay ahead and even recommends a few resources for anyone seeking to dive deeper into SEO and content marketing. 00:02 Introduction to the PR Maven Podcast 01:44 Introducing Guest Speaker: Koty Potts 01:56 Koty Potts: Journey in Digital Marketing 02:58 Optimizing Blog Posts for Search: A Deep Dive 03:20 The Power of Blogging and SEO 06:48 The Impact of SEO on Business Growth 09:45 The Art of Blog Post Optimization 15:21 The Importance of Regular Content Updates 15:32 The Role of Public Relations in Content Marketing 17:50 The Value of Consistent Blogging 27:08 The Impact of Backlinks on SEO 33:54 Conclusion and Contact Information Mentioned (10:25) About Koty Koty Potts, Digital Manager at ER Marketing, initially joined as an SEO specialist and swiftly expanded his role into web development. With a keen eye for SEO, web development, and a strategic focus on reporting and analytics, Koty wears many hats in his current position. Beyond his 9-to-5, Koty is a freelance filmmaker, photographer, and musician — a lifelong creator. His creative background aligns seamlessly with his digital expertise, making him a versatile professional. Koty's standout trait is his insatiable curiosity. He thrives on learning, ensuring he masters any challenge. With a commitment to continuous growth, Koty is a valuable force in the dynamic landscape of digital marketing.
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Episode 269: Using Public Relations to Improve Food Allergy Awareness, With Caili Elwell, Family Food Allergy Advocate and Public Relations Specialist/Independent Producer at Mother Eats Proper
01/23/2024
Episode 269: Using Public Relations to Improve Food Allergy Awareness, With Caili Elwell, Family Food Allergy Advocate and Public Relations Specialist/Independent Producer at Mother Eats Proper
In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through this lens, emphasizing a craveable narrative. Caili also talks about the idea behind her documentary, “How Do We Make It Better?” 1:49 – Caili explains how her career started in hospitality and tourism before shifting to PR. 3:48 – Caili talks about discovering her daughter’s food allergies and how that spurred a transition in her career. 7:58 – Caili shares some details about the documentary she is working on. 10:57 – Caili describes finding her path in hospitality. 18:00 – Caili shares her approach to branding and public relations through a craveable narrative. 19:53 – Caili explains what is important to know when working with her. 21:10 – Caili talks about meditation and grounding techniques. 24:19 – Caili shares a resource that has been helpful to her. Quote “This food allergy community, too, is so fiercely loyal. The second that we find a place that we like that takes really good care of us, we are going to advocate for your establishment and tell everybody about it. So, I think it's worth investing time and energy into training your staff around food allergies because you will grow a giant extra demographic of loyal customers.” – Caili Elwell, family food allergy advocate and public relations specialist/independent producer at Mother Eats Proper Links: Pulp + Wire: Maine Magazine: SKORDO: Stray Arrow Media: How Do We Make It Better? Documentary fundraising: The Expanded Podcast: About the guest: Caili Elwell is the owner of Mother Eats Proper — a space for food allergy brands, private chefs, and dining experiences to gain public relations, affiliate program, and brand partnership support. Caili has worked under great mentors and believes that the work to make a great change is never done. It is because of her 4-year-old daughter who has over seven severe food allergies and her background in food CPG branding and hospitality management that she decided to open her doors to food allergy-safe brands and spaces exclusively believing the conversation around the food allergy customer deserves more of non-allergy safe brands and establishments’ time. Looking to connect: Email: LinkedIn: Website:
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Episode 268: Building Brands and Using Your Brightest Minds, With Christian Espinosa, CEO of Blue Goat Cyber
01/16/2024
Episode 268: Building Brands and Using Your Brightest Minds, With Christian Espinosa, CEO of Blue Goat Cyber
In this episode, Christian Espinosa shares his career path, starting in the Airforce and the lessons he brought with him to his work in cybersecurity. Chrisitan also talks about his books, mainly "The Smartest Person in the Room," giving an overview of what you will learn by reading his book. Christian describes his keynote speaking, from his inspiration to become a keynote speaker to the theme of his speeches. He also talks about growing his personal brand and network. 5:29 – Christian talks about his time in the Airforce and how his career developed after. 8:47 – Christian explains how NOT to be the smartest person in the room and gives an overview of the seven steps. 16:35 – Christian shares how he built his brand and network. 19:14 – Christian lists some lessons he learned in the military that he still uses now. 25:11 – Christian describes why he wanted to start keynote speaking. 26:13 – Christian talks about the theme of his speeches: self-leadership. 27:35 – Christian explains how his books have helped position him as a thought leader. 29:44 – Christian shares some of the PR techniques he has used. 31:40 – Christian offers some resources that have been helpful to him. Quote “When I first started doing marketing or PR, I thought I could just market to everybody and what I realized is that I’m marketing to nobody if I'm trying to market to everybody because I don’t really understand the details of someone's pain points.” – Christian Espinosa, CEO of Blue Goat Cyber Links: Heroic Public Speaking: Otter.ai: About the guest: Christian Espinosa, an esteemed thought leader, is most known as the bestselling author of "The Smartest Person in the Room," which explores the limitations of seeking validation through achievement and the desire to be the brightest intellect in any room. With a deep desire to inspire others to harness their innate wisdom, overcome perceived barriers, and summon the courage to tread new paths, Christian authored his latest book, "The In-Between: Life in the Micro." This book chronicles his remarkable transformation — from a "me against the world" mindset cultivated during his tumultuous upbringing to his evolution as a compassionate global citizen committed to uplifting humanity. A dynamic entrepreneur, Christian built and successfully sold Alpine Security, a cybersecurity business. He founded and currently leads Blue Goat Cyber. He also has an array of professional and personal development certifications. His expertise extends beyond the confines of the corporate world: he's a white hat hacker, a captivating keynote speaker, a perceptive real estate investor, and a connoisseur of heavy metal music and fiery cuisines. He’s also spent time in the Mexican jungle with Mayan Shamans, is a C-License skydiver, and is a PADI divemaster. Whatever Christian tries, he tends to master. Beyond his impactful professional pursuits, Christian's zest for life knows no bounds. An adventurer at heart, he fearlessly leaps from planes and balloons, conquers towering peaks, explores the globe, imparts wisdom in outdoor wilderness survival, and even takes on the rigorous challenges of Ironman triathlons. Having completed an impressive 24 Ironman triathlons and scaled two of the renowned Seven Summits, Christian Espinosa epitomizes the spirit of transformative leadership and unyielding exploration. Looking to connect: Email: LinkedIn: X: Website:
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Episode 267: 3 Valuable PR Lessons To Learn From Taylor Swift
01/09/2024
Episode 267: 3 Valuable PR Lessons To Learn From Taylor Swift
Billions of dollars in profit. Millions of fans captivated by her concerts. In 2023, Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. We dream of sending consumers into a frenzy. We dream of going viral. Sometimes, dreams become reality, and that is the excitement of PR. With hard work and strategic execution, PR campaigns can truly change hearts and minds. Swift’s success is essentially PR at its finest. Because of positive PR, the singer extraordinaire has become one of the most famous people on the planet. Whether you’re a Swiftie or not, the reasoning behind her success can be applied to other industries outside of entertainment and popular culture. The article read in this episode originally appeared on the Forbes Agency Council in November 2023. Join page. Sign up for for when new episodes are released.
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Episode 266: Navigating the World of Media Production With Kathleen O'Heron
12/19/2023
Episode 266: Navigating the World of Media Production With Kathleen O'Heron
In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. She discusses the value of personal storytelling in achieving impactful personal branding and the documentary style of production that her company follows. Kathleen also sheds light on the production process, where a one-day to two-week shoot goes through several iterations of research, planning, filming, rating, editing and broadcasting. Finally, Kathleen shares her passion for educating people about American life, their work with corporate clients and creating legacy documentaries for families. 00:00 Introduction and background 00:48 Guest introduction: Kathleen O'Heron 02:15 Kathleen's journey into filmmaking 05:14 Kathleen's experience at Bloomberg and Jynx Productions 11:33 The impact of technology on filmmaking 14:37 The art of pitching a story 22:50 Current projects and future plans 25:45 The production process in filmmaking 35:23 The influence of media on Kathleen's career 38:33 Conclusion and contact information About Kathleen: Kathleen O'Heron is the co-founder and CEO of Jynx Productions, a media production company based in Maine. Over the last 20 years, she has built Jynx into one of the leading boutique production companies in New England. Jynx produces unscripted documentary-style content for TV networks, corporate clients and private clients, reaching millions of people on television, streaming platforms and social media. Prior to co-founding Jynx, Kathleen ran the global post- production department at Bloomberg Television in New York City, where she was instrumental in the success of several corporate initiatives. Kathleen has a unique combination of skills, including documentary storytelling, technology and international experience, having worked in London, Germany, and traveled extensively. Jynx Productions often covers American topics and stories from the perspectives of everyday people. “Hunger for content has not changed. In fact, it's increased. And it seems to me that the more that's available to people, the more they want.”
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