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The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada - Episode 281

The PR Maven Podcast

Release Date: 07/30/2024

The Finale - A Bittersweet Goodbye For Now show art The Finale - A Bittersweet Goodbye For Now

The PR Maven Podcast

Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights.  So, what's next?...

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The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada  - Episode 281 show art The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada - Episode 281

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In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with . Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also...

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Lisa DeSisto is the Chief Executive Officer for Masthead Maine which publishes six daily and twenty-three newspapers in Maine. The titles include The Portland Press Herald/Maine Sunday Telegram, Sun Journal in Lewiston, and the popular Forecaster Newspapers. She hosts a live event series; “Like A Boss” where she interviews other Maine CEOs on their leadership principles. 

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More Episodes

In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the impact of the pandemic on Tangia's career trajectory. Additionally, the podcast episode includes a segment about Pitchcraft, a platform for improving media pitching.

00:00 Introduction to The PR Maven® Podcast
01:05 The Importance of Personal Branding
02:08 Meet Our Guest: Tangia Renee Al-awaji Estrada
03:57 Tangia's Journey into PR and Branding
06:38 Impact of the Pandemic on Tangia's Career
09:00 Building Relationships with Media Professionals
11:41 Challenges in PR with Multicultural Communities
14:54 Best Practices for Authentic Relationships
18:11 Pitchcraft: Enhancing Media Pitching Skills
20:27 Empowering Underrepresented Communities
25:00 The Power of Storytelling in Branding
29:47 Tangia's Recommended Resources and Contact Information
31:31 Conclusion and Farewell

Related Episodes 

Episode 140: Supporting Maine’s newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC

Episode 125: Embracing humanity from building relationships to diversity and inclusion, with Fabiana Meléndez, senior publicist at Zilker Media

How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom – Episode 168

About Tangia 

Tangia Renee Al-awaji Estrada is a dynamic PR and brand strategist, and international public speaker with a passion for storytelling and community building. As the Co-Founder of BIPOC Podcast Creators, Tangia is committed to elevating diverse voices and sharing stories that matter. Her work has been recognized by top publications such as USA Today, Bustle, NPR and more. She regularly shares both her public relations and podcasting expertise with national and global audiences.

With a background in community organizing, media relations, public policy and campaigning, Tangia brings a unique perspective to her work as a PR professional. She understands the power of storytelling to shape perceptions, build brand awareness, and create meaningful connections with audiences. Her strategic insights and expertise in media relations have helped countless clients and community initiatives achieve their business goals and secure high-profile media coverage.

Tangia is a natural leader and mentor; her passion for empowering others is evident in everything she does. She has a talent for building relationships and creating collaborative partnerships, and she is committed to creating opportunities for underrepresented communities in the media and PR industries. She holds a degree in political science from Metropolitan State University and a master’s degree in Organizational Leadership and Nonprofit Management from Regis University.

Tangia is also the creator of That’s What She Did Podcast, a show that amplifies the voices of brilliant women. The podcast was named by USA Today as a top show to listen to for Women’s History Month.